• Wrote thought leadership content, including blogs, case studies, emails, whitepapers, paid ads, social media posts, and other campaign contentImpact: Generated >$1 million in sales pipeline (conservative estimate) and thousands of leads• Spearheaded initiative for lead generation (such as client quizzes) across social media channelsImpact: Saw a significant increase (>400%) in engagement, especially for the KPIs of comments, shares, and conversions• Created email nurture sequences, writing the copy, selecting content assets, and laying out templates• Interviewed SMEs, leadership, and clients, converting technical subject matter into easy-to-read marketing copy• Collaborated with Product Marketing to write the product pages and other marketing collateral, including the company’s AI and GTM IAM products•Researched, wrote, and edited sales enablement content for AEs and BDRs•Partnered with Growth Marketing to develop campaigns based on data-driven metrics and business goals• Defined KPIs and regularly examined metrics to achieve content goals, suggest content opportunities, and address audience pain points

• Served as the primary copywriter and market researcher for a national firm (MCA) specializing in information security, IoT, and communications technology, authoring blog posts, video scripts, landing pages, and OOH advertising copyImpact: Increased web traffic by >200% through SEO research and competitive analysis• Wrote all content and provided marketing strategy and sitemap for a precision laser optics company for a website rebuildImpact: Boosted SERP for dozens of keywords, growing traffic by >300%• Authored content and copy for Queen’s Health Systems (Hawaii’s largest healthcare provider)Impact: Grew traffic across select service lines by >100%• Led blog post idea generation, wrote content, and developed marketing collateral for AI product launch for a national commercial real estate firm (Armada Analytics)Impact: Increased blog traffic by >500% and generated interest in AI product through high-converting copy and messaging frameworks• Managed and mentored freelance writers to ensure the quality of content/copy and timeliness of delivery• Point person for our social media vendor, suggesting ideas, creating images, videos, and copy for Instagram and Facebook• Conducted SEO research and market research, and wrote copy/content for 15+ agency clients•Managed the blog calendars and maintained the style guides for all Beck clients•Rewrote the entire website and newsletter for Pardee Hospital Foundation - the philanthropic arm of Southwestern North Carolina’s largest nonprofit hospital

• Advised on marketing strategy and wrote blog posts, whitepapers, and ebooks for an internationally recognized psychiatric learning platform• Ghostwrote two full-length books on antidepressant withdrawal and the treatment of depression• Developed marketing materials, including an ebook and web landing pages for a pharmacy chain

• Produced a video that ran on Clemson’s social channels, growing interest and engagement with the Writing CenterImpact: >200% increase in writing center visits• Wrote the Writing Center webpage content and developed all marketing collateral, including banners, brochures, and other OOH copy for Clemson Writing Programs• Led a professional writing staff of 100+, developing best practices for writing instruction for 25% of Clemson’s student body (8,000+ students over my four-year tenure)• Mentored graduate students and collaborated with professors, university deans, and program directors in writing, editing, and refining work to keep on-brand in messaging, branding, and argumentation• Served as an editor of “The Writing Across the Curriculum Journal”