With over sixteen years of experience in sales and business development, I have a proven track record of creating and executing strategic growth plans, building and maintaining partnerships, and expanding revenue streams in the biotechnology and cannabis sectors. As the VP of Sales & Business Development at PURPLEFARM, I led the corporate development and retail sales for Canada's leading producer of premium cannabis products. I was responsible for identifying, developing, and negotiating opportunities for revenue and relationships with provincial boards, retail organizations, budtenders, and retail support partners. I also coordinated internal product development, to-market strategy, and financial analysis, and supported the culture and vision of the company. Prior to that, I was the Director of Business Development at DNA Genotek, where I managed the market and technology surveillance, and engaged with disruptors and enablers in the genomics and microbiome space. I was integral in the assessments and acquisitions of Core Biome and Novosanis, two innovative companies in the molecular sample collection and analysis field. I specialize in market research and financial analysis, management and leadership, financial reporting and budgeting, negotiation of international supply agreements, and consultative sales and validation support. I am passionate about finding and developing solutions that improve health and wellness, and collaborating with industry professionals across the country and the world.