Managed media outreach and crafted press materials in support of PR campaigns aimed at increasing brand visibility by utilizing platforms like Connectively, Google Workspace, Wix and Miva Merchant. Authored multiple blog posts and press releases in alignment with brand voice and key messaging for our target audience of millennial parents, resulting in three published articles. Monitored media coverage by using Connectively to pitch stories and communicate with various blogs and publications, created tear sheets for press updates and identified new opportunities for brand exposure. Maintained and updated media contact lists and supported the execution of digital and social media strategies by identifying and communicating with influencers, blogs and other publications for possible partnerships and story features.

Designed infographics about the benefits that iCommunify has to offer students and the advantages of joining on-campus organizations for the iCommunify Instagram account using Canva and Adobe Photoshop.Worked cross functionally to diversify content, share ideas and properly establish a brand voice and identity for the organization. Scheduled posts and tailored captions to boost engagement, resulting in a 42% increase in followers through the duration of the internship.

Managed client relations for the accounting firm by scheduling meetings, overseeing the online portal and fielding telephone communications, aiding in client retention for the company. Organized and filed client information through digital (Microsoft Excel) and traditional mediums, resulting in client satisfaction and accurate tax returns.

Collaborated with coworkers and applied customer service skills to solve problems and assist patrons to foster a caring store environment.Applied customer service and leadership skills by employing de-escalation techniques when necessary, to create a seamless and joyful purchasing experience.Trained new employees by teaching them important skills like how to appropriately communicate with customers and organize merchandise, resulting in an enjoyable and efficient workplace.