After an impactful journey at insightsoftware, I took a purposeful sabbatical to recharge, invest in personal growth, and deepen my community involvement—all with the unwavering support of my partner.This time has been incredibly fulfilling, allowing me to pursue leadership certifications, engage in enriching professional development coursework, expand my commitment to volunteering with youth at the Unitarian Universalist Fellowship of Athens, and enjoy more quality time with my family.I’ve also embraced hands-on projects like a full kitchen renovation and building additional outdoor spaces, which have sharpened my project management skills in a new context.This break has not only enriched my personal life but also re-energized me professionally. I’m excited to bring fresh perspectives, renewed focus, and a stronger sense of purpose as I begin the next chapter of my career.

The Sr Marketing Manager is responsible for driving detailed tactical execution and project management of insightsoftware's demand generation programs including:• Defining strategy, developing, and executing multiple marketing campaigns from start to end including researching topics, writing content, executing the campaign and liaising with marketing operations, design and digital to utilize direct and digital marketing techniques.• Collaborating with enablement, product, sales, and functional areas to influence our marketing efforts, ensure alignment of campaigns and strategy, and apply best practices for new sales and usage growth. • Owning detailed tactical execution and project management of demand generation programs for the Logi solution.• Monitoring campaign performance and reporting on key metrics, including MQLs, pipeline and bookings generation, to identify areas of improvement and iterate continuously.• Managing third parties activities, including events and webinars, and liaise with external and internal stakeholder to maximize each activity's ROI.• Managing daily administrative tasks to ensure the marketing department runs smoothly.• Contributing to the daily conversation of how to best execute and measure webinar, email, and other marketing campaigns.insightsoftware is a global provider of reporting, analytics, and performance management solutions. Over 32,000 organizations rely on us for accounting, finance, embedded analytics, operations, supply chain, tax, budgeting, planning, HR, and disclosure management. Our best-in-class solutions enable businesses to connect to and make sense of their data, and empower software teams with the most intuitive, developer-grade embedded analytics.

My role evolved over time at Map D / Nextech AR Solutions where I wore a lot ofhats including campaign planning and execution from conception to post-completion evaluation, content creation, email, social, advertising, agency management, budgeting, events, strategic partnerships, dashboard creation, reporting & automation, training, admin, and more. Some key highlights from this time include:▪ Guiding product marketing through acquisition, re-branding, & tech transitions, including a new site launch and redirects.▪ Doubling the official partnership program membership by winning back and forging new partnerships to drive inbound referrals and growth.▪ Selling the single largest Map D account while managing marketing and community management responsibilities.▪ Implementing efforts directly attributed to record YOY revenue & new client growth in multiple years.▪ Forming a tiger team of HubSpot admins and company-wide recurring office hours to rapidly manage change, solve problems, share knowledge, and improve processes and operations.

Map D transforms complex event production and management into a simplified and easy-to-use experience.

I was retained in my previous role after Nextech AR Solutions acquired Map Dynamics in the fall of 2020 to help integrate Map Dynamics into the Nextech AR Solutions successfully.

- Managed official partnerships including new or improved agreements with 5 official partners, sponsorships, and event participation.- Planned, developed, implemented, managed, & reported on advertising campaigns, the client & prospect newsletter, & social media.- Acquired new clients, trained clients, supported their success, and ensured their return.

Map Dynamics is building the best interactive floorplan and event management tool. Our goal is to help event managers run better events by creating great software that is accessible, easy-to-use, and functional.

• Plan, coordinate, and evaluate multi-channel marketing efforts including web, video, social, radio, billboard, and other OOH marketing to influence positive health behaviors in Georgia for the UGA Supplemental Nutrition Assistance Program Education Program.• Develop and manage large budgets as part of large federal and state grant proposals.• Track, analyze, and report monthly and annual marketing metrics for both program evaluation and research purposes.• Conduct market research and utilize emerging and traditional methods of communication to create and distribute educational materials and health messages.• Provide marketing and communication experience, guidance, and skill to a statewide team of nutrition and education professionals.

• Created graphics, wrote copy, and designed motifs for informational and advertising campaigns in print, online, and other rich media formats often using Adobe Photoshop, InDesign, Illustrator, and Premier.• Developed and managed comprehensive online media presence through e-mail marketing, website CMS, and numerous social media outlets to serve over 8,000 email contacts, 2,000 social media followers, and over 1,000,000 unique web-site visitors.• Instructed departmental classes on effective use of communication and social media technologies.• Lead campus dignitaries and other visitors on tours of campus dining facilities.• Welcomed thousands of freshmen and families to campus and set multiple meal plan sales records as coordinator of UGA Food Services Orientation Team.• Provided direct assistance to the Senior Marketing Coordinator for UGA Auxiliary Services.• Documented special events and our menu with photography and video for advertisements and national competitions.

• Student Coordinator on a seven-person management team at one of the nation’s top college food services in a dining hall with 300+ employees serving 10,000+ daily.• Directed the development of a student team of over 200 students including a 14 person student management team through training, coaching, and monthly student team meetings.• Planned top budget events for thousands of customers. One event, entitled “Food: The Social Network” generated high public interest and multiple interviews from local and national news and public relations outlets.• Teamed with other student coordinators to develope and implement policy and events for nearly 1000 student employees.

• Lead and developed my own inbound sales/customer service team of upwards to 28 individuals as Team Leader.• Chosen to be part of a special management team to launch an inbound sales/customer service program for Intuit Websites.• Developed sales and support training presentations, audited skillsets, coached agents throughout the branch, and wrote content for the company’s intra-wiki as Process Trainer.• Worked with corporate clients in a high security communications environment.

• Managed tenants in a climate controlled and traditional self-storage facility with 2000 units.• Acquired new unit leases and packing and storage material sales.• Conducted monthly inventory evaluations.• Advertised for the company through community promotions and social media.• Supervised the rental and use of a moving truck and other rental equipment.• Managed monthly invoicing and ongoing collections activities.

- Welcomed thousands of incoming freshman and their families to UGA - Assisted students and families with meal plan sign-ups - driving top-line sales for UGA Dining Services- Monitored health and safety conditions for dozens of dining options serving thousands of patrons daily- Coordinated breaktimes for dozens of student employees to ensure proper coverage and effective operations- Administered biannual employee evaluations for dozens of students

I enjoyed a gap my freshman year of college to focus on personal, social, and scholastic development.