•Created the policies/procedures for each shift of reception•Hiring staff for reception•Oversaw reservations and receptionists, guest accommodations, VIP Guest tours•Developed and implemented strategic marketing andcommunication plans to increase brand awareness,customer engagement, and revenue growth.•Collaborated with cross-functional teams, including sales, operations, and finance, to align marketing initiatives with business objectives.•Managed social media presence across multiple platforms, increasing followers, and boosting customer interaction.•Oversaw public relations efforts, including press releases, media outreach, and crisis management.•Conducted market research and competitor analysis to identify trends and opportunities for growth.•Developed and managed marketing budget, ensuring optimal allocation of resources and ROI.•Organized and executed events, promotions, and partnerships to drive brand awareness and customeracquisition, working closely with organizations such as the Treasure Coast Film Festival, Treasure Coast Sports Commission, Port St. Lucie Women's Council, Treasure Coast Golf, iHeartMedia and more.•Monitored and analyzed marketing campaign performance, adjusting strategies as needed to maximize results.•Actively participated in and maintained membership with the Stuart and Port St. Lucie Chamber of Commerce, regularly attending events to build strong community relationships and expand networking opportunities.•Managed the resort's web app, GoGuest, and oversaw the creation and updates of resort TV graphics, animations, and designs using MVIX Digital Signage software.•Reported directly to the General Manager, Director of Sales, Director of Operations, Director of Finance, and Revenue Manager, effectively communicating marketing initiatives, progress, and results.•Held weekly marketing meetings to coordinate efforts, share updates, and discuss strategies with the management team.