Leveraged research to support campaign strategies of various clients: Arby’s, Paramount/Showtime, TaxAct, American Home Shield, and new business. Learnings came from shadowing every strategist within the department. Supercharged teams across departments by developing creative briefs, social listening reports, and sourcing user-generated content used in national broadcastsPresented recommendations to clients; and an intern project to over 100 people including the C-suite of the agencyConducted qualitative + Quantitative research across fast food, entertainment, and home ownership categories

Created a campaign to expand upon the 'Log Outside' campaign for Red Wing Shoe's Vasque brand alongside a four-member team.Derived insights using primary research alongside MRI Simmons to create consumer profiles and a creative brief used by the team.

Attended Deutsch New York's Summer Creative Advertising & Media Program learning about creative, strategy, integrated production, and account management.

Created and managed content for Newsletters, Twitter, Instagram, and Facebook. After analyzing client’s media content to identify key messages, the strategy was altered resulting in +100k views across all platformsCollaborated with journalists for press releases and mediation of content. Photography taken by CW communication was used in local newspapersClients: Steven C Piano, Circus Juventus, SOS Summit Avenue, Cathedral Hill Foundation

Operates within a twenty-person team in strategic advertising campaign creation. Competed nationally, placing 4th in the country.Creates deliverables, including ad spots and creative concepts for the campaign, with extensive use of the Adobe Creative Cloud

Serves the entire University of Minnesota’s Twin Cities art department, by printing projects for hundreds of students and staff. Taught customers through demonstrations about how to use photoshop and printing techniques

Provides education to young students from diverse traditionally underrepresented backgrounds to pursue higher education and consider a career in business through outreach to local schools and community groups Redesigns the curriculum that engages over 300 students a semester about navigating business from a first-generation point of view

Designed the website on WordPress, optimized SEO, and ran social media accounts. Acquired twenty clients, maintained, and grew trustworthy relationships through forty photoshoots in two years Directed creative photoshoots ranging from senior portraits, engagement photos, and product photography

Designed and then launched a clothing brand focused on social responsibility and sustainability Constructed creative guerilla marketing efforts maximizing a minimal marketing budget with results showing ~19,000% ROI Oversaw the creative direction, digital media, sales, and data analytics, amounting to nearly 100 products sold within one month of launch.