Worked directly the president/founder and other top-level executives to drive marketing, retention, and GTM strategies for solutions in both the restaurant and retail verticals. Helped drive a team of 5 incredibly talented marketing individuals (#dreamteam) who it was my absolute pleasure to work with.Managed a monthly marketing budget over $200k+ and identified new channels resulting in a 600% increase in overall lead volume.Reduced CAC by 300% over a two year period by analyzing channel effectiveness and reallocating resources.Provided technical and architectural support in implementing new operational SOPs to improve conversions over 3.5% - in part by improving speed-to-lead from 2 hours to under 10 seconds. Collaborated with and negotiated contracts with dozens of industry and affiliate partners to drive and track referrals across a variety of platforms. Oversaw SEO, SEM, and paid strategies increasing overall digital impressions from 30-50k monthly impressions to over 500k.Supported the marketing, sales, and other departments through procurement and administration of sales enablement tools and materials and other operational systems.Identified operational errors to decrease lost revenue amounting to over $100k+ in yearly savings.

Developed and implemented global digital marketing initiatives for Nicopure Labs and its subsidiaries. Worked with key stakeholders and C-suite executives to exceed KPIs across a variety of channels including but not limited to email, SEO, affiliate, and social media. Responsible for overseeing the distribution of marketing content amounting to over 15M unique customer touchpoints per month. Delivered deep-dive analytics to provide actionable insights for two B2C and one wholesale B2B organizations representing dozens of individual brands.

Responsible for managing implementation, curation, and deployment of omnichannel marketing campaigns while ensuring proper deliverability and brand consistency for a wide range of B2B and B2C businesses. • Develop highly targeted and segmented direct mail, drip, and social media campaigns to increase client’s customer engagement using proprietary software amounting to over 1.4M emails per month• Analyze open rates, CTR, and opt-outs to deliver advanced reports to owners/stakeholders and consult on areas of improvement regarding layout, content, and voice• Internal website design and management utilizing industry-standard practices using SEO, SEM, and keyword management• Work across multiple departments to create consistent sales, training, and marketing collateral that represents the company mission and values • Responsible for training and advising end-users who choose to utilize and manage their own accounts

Responsible for all aspects of the customer experience. • Worked with clients through all steps of the customer journey from implementation to training in daily usage• Led client groups of varying size on virtual/in-person demos and training• Provided consulting on proper software utilization • Worked closely with development and IT teams to create a better end-user environment and ensure customer satisfaction with UI/UX• Collaborated with other departments on special projects

Responsible for back office consulting support for a growing $400M chemical manufacturing client utilizing an SAP cloud ERP system. The role includes customer service, generating sales leads and troubleshooting.• Assist Sr. Consultant with daily ERP cloud solution support activities• Respond to incoming inquiries regarding services and products offered• Generate sales leads and email marketing campaigns• Communicate with business and technical personnel concerning requirements and complex business solutions• Collect and document business process requirements, propose business solutions to address requirements, and configure the system to provide the needed solution• Perform initial testing of configured solutions or solution changes under supervision of subject matter experts• Develop business user and technical training material to document solution or changes• Migrate solution content from test to production systems• Acquire system knowledge through SAP partner training and hands-on time with the system

Responsible for the welfare and development of community members, ranging from freshman to graduate students. The role included customer service, health and safety, sales and leasing, and the planning and execution of recreational and educational events.• Co-operated with Texas A&M for on-campus marketing activities• Interviewed and screened new employee applicants, and conducted training of resident assistants• Responded to and provided leadership during emergency situations • Responded to resident complaints in a timely manner