Austin Freeman's Location
Oakland, California, United States, United States
Austin Freeman's Contact Details
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About Austin Freeman
Born in San Francisco to a mother from South Dakota and a father from Alabama, the experience of growing up in a multi-cultural home, as well as traveling the world starting at four months old, taught me how to understand others’ motivations and view challenges from diverse perspectives. I’m a naturally curious person who is hungry to learn, and I bring optimism and enthusiasm to my work and my life.Throughout my career in marketing and demand generation, I’ve worked on a wide spectrum of digital channels and platforms directly responsible for revenue growth, customer acquisition, and go-to-market strategies. I’ve enjoyed working for dynamic and fast-paced startups, especially in the B2B SaaS space, that require flexibility and the willingness to wear multiple hats.In previous roles, I’ve been responsible for content creation (everything from social ad copy and meta tags to blogs and white papers), copywriting, sales enablement, field marketing, messaging, product marketing, audience segmentation, and social media. My experience also includes technologies such as Salesforce, HubSpot, Marketo, Google Ads, LinkedIn Ads, Google Analytics, Jira, SEM, SEO, and PPC.Outside of work, I enjoy trekking through new cities (traveled within six continents), landscape & architecture photography, managing and investing in real estate, watching the English Premier League, skiing, playing soccer, and captaining an adult kickball team.
Austin Freeman's Current Company Details
Austin Freeman Work Experience Details
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Senior Marketing ManagerMobile CommonsOakland, Ca, Us
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Demand Generation ManagerUpland Software Apr 2023 - PresentAustin, Texas, UsEverything DemandGen to support Mobile Commons, an SMS & MMS platform purpose-built for nonprofit organizations to engage with supporters, donors, and volunteers through mass-personalized and targeted text messaging campaigns. Learn more: mobilecommons.comUpland Software helps global businesses accelerate digital transformation with a powerful cloud software library that provides choice, flexibility, and value. Our growing library of 30+ products delivers the "last mile" plug-in processes, reporting, and job specific workflows that major cloud platforms and homegrown systems don’t provide. We focus on specific business challenges and support every corner of the organization, operating at scale and delivering quick time to value for our 10,000+ customers. -
Abm Manager, Demand GenerationEnvoy Mar 2022 - Feb 2023San Francisco, California, Us• Designed and built Envoy’s ABM motion from scratch into a successful program identifying, selecting, attracting, and converting pipeline from enterprise customers across new and expansion business in a data-driven and scalable fashion• Exceeded KPIs consistently, obtaining over 3.5X of each quarter quota for opportunities sourced from ABM • Partnered closely with Enterprise Account Executives, Enterprise Business Development Reps, and Product Marketing to develop and execute comprehensive top- and mid-funnel omnichannel marketing strategy, including outbounding through email, events, direct mail, and paid media• Formulated reporting metrics for the ABM program; worked with Marketing Operations to bring to reality within the existing tech stack -
Demand Generation & Operations ManagerVivun Sep 2020 - Nov 2021Oakland, California, UsSecond marketing hire at Vivun, the world’s first AI-powered platform for presales teams. Accomplishments included:• Built out lead scoring, marketing qualified lead visibility and workflows, lead routing, nurture programs, and database management for greater campaign effectiveness• Owned virtual field marketing, including working with outside vendors, writing promotional and landing page copy, and managing logistics for two events per month that generated over 45% of all marketing pipeline each quarter• Created processes, wrote copy, and developed effective segmentation for email campaigns• Partnered closely with the SDR Team on marketing programs and inbound lead follow-up, including response copy• Managed marketing tech stack and automation technology, including Marketo, Sendoso, Drift, WordPress, Zapier, and Wistia -
Marketing ManagerMessagemedia Aug 2019 - Mar 2020Melbourne, Vic, AuMarketing lead in the Americas and Europe for MessageMedia, a mobile messaging solution that helps SMB to Enterprise businesses better connect with customers. Responsibilities included:• Led all North American and UK marketing, including strategy, digital campaigns, content creation, and events• Created and developed go-to-market strategies with $400k budget, and obtained buy-in from executive stakeholders • Increased customer count within targeted accounts from 5 to 10 in two quarters by designing and beginning implementation of multi-faceted digital campaigns for two integration partnerships• Supported sales teams through new or revised collateral, customer references, and advocacy programs -
Sales & Marketing Operations ManagerRevjet May 2018 - Apr 2019San Carlos, Ca, Us• Acted as company manager of the marketing and sales tech stack to ensure their continued efficiency and suitability for the organization• Supported marketing and sales organizations as Lead Salesforce Administrator by managing account ownership, pulling reports, negotiating contract renewals, managing campaigns, and providing the company-wide weekly pipeline update• Created 30+ landing pages refined for search engine optimization (SEO), wrote and scheduled marketing emails, ensured GDPR compliance, and set up workflows as HubSpot Super Admin to ensure internal marketing processes flowed smoothly -
Sr. Marketing ManagerRevjet Apr 2017 - Apr 2019San Carlos, Ca, Us• Owned field marketing program and managed a $410k budget, bringing the program from negligible to generating half of our qualified leads• Evaluated dozens of event opportunities and managed RevJet's involvement at ~12 trade shows per year, including coordinating sponsorships and on-stage opportunities, running pre-event and on-site logistics, leading post-event wrap-up, and facilitating the efficient handoff of qualified leads to sales.• Fostered connections with select accounts by initiating, building, and managing the ‘Microevent’ program in collaboration with individual sales reps to host 10-15 intimate events per year • Utilized an account-based marketing framework focusing on target account lists to lead sales enablement through direct mail, messaging strategy, thought leadership blogging, and other demand generation campaigns • Created and implemented a repeatable process for case studies. Managed the procedure end-to-end for 6 case studies including capturing product marketing’s high-level messaging goals, interviewing the customer, writing copy, and conceptualizing layout and graphics with the design team• Increased website visits via social media by 5X as the sole curator of RevJet’s accounts, averaging 15 posts per week
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Marketing ManagerDrone Pilots Federation Aug 2016 - Apr 2017• Performed online marketing and direct community outreach to lift young startup off the ground while implementing a scalable marketing and communication foundation to ensure continued growth• Streamlined communication by manipulating and transferring contacts from Zoho CRM to Getresponse email marketing software and scheduling automated emails within Squarespace• Developed SEO strategies based on keyword research and analysis to increase awareness and membership • Worked collaboratively to promote DPF’s inaugural event, which was attended by 3x the guests as preliminary estimations
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Mba Marketing InternLeandata, Inc. Jun 2015 - Aug 2015Santa Clara, Ca, Us• Drove $184,000 of pipeline directly from individual responsibilities during internship• Managed the SEM, SEO, and PPC campaigns, including composition of 110-character informative and compelling ads multiple times each week for newly published resources, new blog posts, and webinars• Wrote engaging text and reevaluated flow and content during overhaul of the company website to clearly, concisely, and uniformly describe products• Produced a full visual deck for the CMO’s standard Account-Based Marketing presentation to the Board, investors, and potential customers• Created a launch plan for Clarity, a new product, which was implemented for roll out• Built a data sheet explaining first-touch, last-touch, and multi-touch attribution, and how to integrate each when analyzing results through the campaign influence reporting dashboard• Composed nurture emails based on relevant articles about the industry to generate leads in the funnel• Conducted interviews with product and sales team members when drafting a white paper differentiating two often confused products, which was distributed to customers and featured on the website• Constructed meta tags, titles, and descriptions for each webpage -
Program CoordinatorOnesky Feb 2012 - Jun 2014Berkeley, California, Us• Oversaw, advised, and acted as a liaison and advocate for 68 upper education and high school clubs across the North America• Increased year-over-year club fundraising by 15% (2013) and 8% (2014) by enacting an executive online and offline marketing strategy, including mass communication, event planning, and personal engagement • Meticulously tracked and managed over $100,000 of incoming annual donations on behalf of OneSky's (previously Half the Sky) Hong Kong finance office• Facilitated cross-club alignment and foundation-wide initiatives, propelling a collaborative environment through greater interaction and networking.• Advised marketing and recruiting efforts by assessing clubs’ current leadership quality, demographics, and YoY membership• Managed the social media presence and integrated it across networks, which effectively engaged the donor audience and cultivated a substantial monetization channel • Created and optimized Google AdWords campaigns and ad text; managed the allocation of $10,000 monthly budget -
Communication & Office Management InternOnesky Nov 2011 - Feb 2012Berkeley, California, Us• Guided the successful holiday outreach campaign by corresponding with major donors on behalf of the organization• Maintained and created records in Raiser’s Edge, a CRM, while working cross-functionally with the finance team• Facilitated and completed the successful logistical transfer of the Clubs Program to Half the Sky Organization (now called OneSky)
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Photographer & Social Media ConsultantPeter Fisler Real Estate Sep 2011 - May 2012• Created content, including videos and photographs, for a real estate website in order to drive traffic and keep buyers informed• Generated blog posts about new offerings in the San Francisco luxury residential housing market• Photographed neighborhoods to convey the feel of the community for non-local buyers
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Server & BartenderThe Crown Cafe And Tavern Jun 2010 - Aug 2011• Provided friendly and efficient customer service while maintaining composure in a fast-paced and sometimes stressful environment• Reconciled all financial transactions at the end of the day• Effectively communicated with a wide variety of clientele personalities from around the world• Collaborated with colleagues to designate responsibilities while maintaining attention to detail• Assisted in training new hires• Developed a more extensive understanding of how small businesses operate and succeed
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Sales Representative And PhotographerSharpshooter Imaging Nov 2009 - May 2010Wheat Ridge, Co, Us• Worked within the ski area to provide portrait and action photography for resort visitors• Posed and framed groups and couples while communicating and keeping them engaged• Edited and enhanced photos daily within a strict timeframe before printing• Assisted and guided customers while making photography purchases, and upsold premium packages -
Jazz Director95.5 Wbru Jan 2009 - May 2009Providence, Ri, Us• Managed 10 student employees, including recruitment, onboarding, and shift scheduling • Supervised and directed on-air content during recorded and live jazz, blues, and reggae content blocks
Austin Freeman Skills
Social Media
Leadership
Blogging
Event Planning
Public Speaking
International Relations
Photoshop
Microsoft Office
Event Management
Entrepreneurship
Research
Foreign Policy
Nonprofits
Community Outreach
Fundraising
Marketing
Powerpoint
Data Analysis
Product Marketing
Content Writing
Creative Problem Solving
Landscape Photography
Photojournalism
International Business
Microsoft Excel
Management
Strategic Planning
Project Management
Austin Freeman Education Details
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Brown UniversityInternational Relations -
Pepperdine Graziadio Business SchoolOrganizational Theory
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Collegium Hieronymi PragensisAnd Politics
Frequently Asked Questions about Austin Freeman
What company does Austin Freeman work for?
Austin Freeman works for Mobile Commons
What is Austin Freeman's role at the current company?
Austin Freeman's current role is Senior Marketing Manager.
What is Austin Freeman's email address?
Austin Freeman's email address is au****@****ine.edu
What is Austin Freeman's direct phone number?
Austin Freeman's direct phone number is +191626*****
What schools did Austin Freeman attend?
Austin Freeman attended Brown University, Pepperdine Graziadio Business School, Collegium Hieronymi Pragensis.
What are some of Austin Freeman's interests?
Austin Freeman has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Poverty Alleviation, Human Rights.
What skills is Austin Freeman known for?
Austin Freeman has skills like Social Media, Leadership, Blogging, Event Planning, Public Speaking, International Relations, Photoshop, Microsoft Office, Event Management, Entrepreneurship, Research, Foreign Policy.
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