As a Senior Digital Marketing Manager at Land.com of CoStar Group, I lead the digital marketing strategy for Land.com, the largest online marketplace for rural land. I delivered a 94% boost in Email Leads and 108% Session growth at Land.com of Costar Group, earning a promotion to Senior Digital Marketing Manager. With a Master's Degree focused on international business and a background in economics, finance, and international relations, I have a global perspective and a passion for connecting buyers and sellers across the world.I have over seven years of experience in managing and optimizing multiple paid ad channels, including SEM, Paid Social, CTV, and OTT, for both B2C and B2B users. I use Tableau and Power BI to create reports and dashboards for large stakeholders and optimization. I also improve tracking and measurement via Google Tag Manager and Google Analytics across all digital platforms. My goal is to deliver high-quality leads, increase user retention, and drive revenue growth for Land.com of CoStar Group.
Listed skills include Teamwork, Financial Analysis, Leadership, Microsoft Office, and 37 others.