Exploring D.C. And The World Through Social Media And Writing

Primary Responsibilities: • Collaborate with and manage a high performing recruiting, internal communications, and talent marketing team that can scale to the dynamic demands of a growing media & tech company • Develop a broad and diverse pipeline of prospective talent for future position openings• Define and track consistent data-driven hiring metrics and goals • Empower the team to act as strategic business partners to members of the organization • Ensure that the team maintains a high level of data integrity with WorkDay Recruiting and job boards• Develop and coach hiring managers on best practices for interviewing and hiring• Make talent acquisition recommendations and allocation decisions about how to deploy resources (time, talent, and capital) strategically to drive overall company success• Own oversight and data integrity of talent acquisition & branding related data, software, and systems including applicant tracking system• Drive overall performance of team to meet or exceed collective performance goals• Develop, communicate, and advance The Washington Post’s talent brand internally and externally • Determine optimal channels, messaging, social and brand strategy for targeted talent segments• Develop and oversee content creation for the internal and external recruiting talent brand platformsMajor Accomplishments: • Marketed The Washington Post as a top employer resulting in 80% of all candidates applying due to talent branding (a 15% increase YOY)• Grew The Washington Post's talent community by 9& YOY to 1.25MM followers • Created a digital content series that increased online engagement by 10% YOY• Cultivated an internal ambassador program resulting in an increase of user-generated content by 15% YOY• Led a team of recruiters to fill an open role in an average of five weeks or less• Implemented a full back-to-basics plan to increase efficiency and effectiveness in recruiting

Primary Responsibilities: • Lead the design and delivery of The Post’s talent branding and messaging strategy.• Build progressive marketing and communication campaigns that build awareness of The Post’s talent brand.• Manage the Post's HR social media and digital media strategy through various channels including Facebook, Instagram, Twitter, LinkedIn, Glassdoor, Indeed, The Muse, The Post career site and other sites.• Ensure the Post's careers site provides a best-in-class candidate experience, appropriate SEO usage, and a high visit to applicant conversion rate.• Build “brand ambassadors” internally and externally with the goal of sharing The Post's talent brand.• Lead the development and delivery of compelling content & videos for all channels.• Created a Talent Community leveraging email marketing to reach top candidates. • Advance The Post's thought leadership through securing articles in outside publications, speakers at marquee conferences, etc. • Partner on all internal communications leveraging The Post's intranet, Slack, and other channels. Major Accomplishments:• Grew Facebook fan base by 27.4%, Twitter by 121.5%, LinkedIn by 156.9%, and Instagram by 1667% with a total of 1,100,000+ followers across platforms. • Created social media content series maintaining a 11.7% engagement rate, 8.7% above benchmark.• Increased The Post's Glassdoor rating by 5 points from 3.7 to 4.2 and the CEO's approval rate from 87% to 92%, securing The Post as a best-in-class Glassdoor case study.• Generated 84% of all applications and 28.9% of all hires from social media in 2017.• Launched The Post's Muse profile generating 175,000+ impressions in Y1.• Placed 25+ thought leadership articles in major national publications including HR Executive.• Hosted key events for influencers generating 3MM impressions, 13,000 engagements (likes, shares, comments), 150+ pieces of branded content.• Achieved a 47.6% email open rate (media benchmark is 22.1%).

A boutique consulting practice in Washington, DC specializing in high-level social media and influencer marketing strategy, advising, and implementation. Past clients include non-profits such as International Justice Mission, World Relief, Living Water International, and Water Mission International, for-profit companies such as Blackbaud, and influencers such as journalist Kirsten Powers and several other high-level journalists.

Primary Responsibilities:• Plan and implement all digital content across social media platforms: Facebook, Twitter, National Newsletter, Honest Tea Blog, Pinterest, and Instagram.• Steer year-round social media advertising strategy and ad buy across all channels—optimizing for campaigns and product launches.• Organized digital partnerships with major brands including Target, Whole Foods Market, Wendy's, Chick-fil-A, Krogers, and Noodles & Company.• Lead and grow Honest Tea's national blogger & influencer program.Major Accomplishments:• Built an in-house influencer program resulting in 40MM+ earned impressions in 10 months. • Increased average Facebook engagement per post by 9% over prior.• Grew Instagram followers by 115% and doubled the average engagement per post in 10 months.• Generated 345MM impressions, a 96% increase over prior, on Twitter and increased followers by 8% over prior in 10 months.• Initiated 375MM impressions and 890,000 expressions (likes, comments, shares) across four social media platforms in 10 months.• Led a national campaign around the hash tag #refreshinglyhonest that was named by Forbes as "one of the best social media campaigns of 2015," won a Golden Bevie for the "Best Engagement Campaign in 2015", nominated for a Shorty Award for "Best in Food and Beverage," and nominated for a PR News Award for "Best Instagram Campaign."

Primary Responsibilities:• Lead strategy and manage IJM’s global social media presence on all platforms;• Cultivate and manage relationships generated through social media and artist partnerships;• Innovate new revenue streams using social media;• Train staff and targeted constituents in the use of social media.Major Accomplishments:• Within first 12 months, Facebook engagement rates increased by 100%, Twitter followers grew by 500%, Google+ followers grew from 0 to 26,800, and generated $2M in new revenue.• Developed a social media strategy which generated 73,000+ signatures on an online petition that resulted in President Barack Obama’s commitment to help end modern-day slavery in the first speech by a world leader on slavery since Abraham Lincoln.• Built an effective networking and digital strategy for the launch of IJM’s new book, The Locust Effect, which included partnering with 50+ NGOs to tie the content of the book to their work through various social platforms, a tactic which resulted in >15M impressions and the “Best Global Media Relations Campaign in 2014” award by PR Daily. • Developed a social media strategy to drive revenue to IJM's gift catalog that resulted in $650,000+ raised in 2014 (a 47% increase from 2013). The number one source of all web traffic to the catalog was from social media beating out e-mail.• Developed a Facebook campaign for businesses to give to IJM, leveraged #GivingTuesday, and engaged crowd sourcing fundraising platforms that resulted in $400,000+.• Managed & trained 68+ artist partners to speak & use social media on behalf of IJM resulting $300,000+ in new revenue.• Steered two compilation albums with musicians that generated over $1.3 million in new revenue for the organization.• Trained & grew IJM’s President’s Twitter following to 17,500+ in 16 months, secured a verified account for him, and advised him socially on high level events like the World Economic Forum and the Clinton Global Initiative.

Primary Responsibilities: • Manage marketing strategy development and implementation for Government Relations & Education departments; • Marketing thought leader & problem solver, cultivating the strategic vision of key projects in order to increase outcomes;• Liaise between the IJM internal agency & departments to ensure that all targets & requirements are met on time/within budget; • Lead the social media team.Major Accomplishments:• Developed a strategy which resulted in >100% growth on all social media platforms.• Provided marketing expertise in the brainstorming, development & implementation of 150+ marketing initiatives & projects increasing productivity & higher ROI.• Trained & equipped 20+ artist partners to speak on behalf of IJM.

• Maintained archives, ran reports and prepared information for meetings, projects, and publications.• Managed and updated information in the IJM database using Raiser’s Edge software.• Participated in the ongoing development of the department and its services.• Assisted in the development of tools and resources used to mobilize the global church toward justice. • Collaborated with the Communications Department in development and marketing of IJM church mobilization programs and resources.• Collaborated with the Donor Relations Department to coordinate the development and implementation of programs to meet yearly church fundraising goals.• Refined skills to articulate effectively, passionately, intelligently and credibly the story of the IJM ministry, the nature of international human rights work and the biblical call to seek justice to US churches.• Process and manage all speaking requests related to church engagements for the VP of Church Mobilization and President & CEO.• Managed follow-up strategies with all points of contact at church engagements to encourage further involvement with IJM programs. • Answered public questions regarding church mobilization programs via email, phone calls and office visits;• Managed the Church Mobilization intern.• Processed monthly travel and expense reports.• Upheld professional standards for the Education Division, by editing documents, meeting strict deadlines, and professionally communicating to colleagues and constituents.

• Assessed the capability of setting up a mobile forensic lab in Kenya to assist in IJM’s work on child sexual assault cases.• Developed a vulnerability assessment of IJM Field Offices in 16 developing countries to natural disasters to equip staff, fellows, and interns.

• Assisted the Russia and Kazakhstan international adoption teams with Russian language and administrative support.• Developed a baseline study on setting up an international program in Ethiopia.

• Coordinated, led, and executed all follow-up with 500+ prospective students and their families. • Trained 50+ tour guides on hospitality and giving prospective students and their families the best Calvin College experience.