Market Development Representative
Benton Harbor, Michigan, Us
Whirlpool is a Fortune 500 company and a global manufacturer and marketer of major home appliances, with annual sales of approximately $20 billion. Responsible for the revenue generation, brand awareness, product marketing of a regional territory of over 60 distribution partners Trained and developed trade partners on streamlined approaches to improve individual performance, increase distributor profitability, and regional corporate performance. Collaborated with trade partners to develop and implement revenue generating marketing/merchandising opportunities. Maintained Home Depot account within -4.7% in annual unit sales goal (2nd highest in 10 market territory). The North Atlantic Central average was -10% Increased Lowe’s account during a collapsed economy. In 2007 account generated $7,111,978; in 2008 it generated $7,282,290 *A 2% increase, the national average was a 0% increase Created in-store promotional programs to drive traffic and saleso Coordinated the Santa’s Savings event, generated $7000 in revenue for Lowe’s Appliance department in a single day Developed in-store marketing materials to promote awareness, brand positioning, and call to actions Managed and promoted a portfolio of six major global appliance brands within the Northeast market