Austin Krus Email & Phone Number

United States

• Led business value assessments for global modernization efforts, ensuring that our work was valuable to our colleagues and customers around the globe• Constructed, distributed, and analyzed our annual internal voice of customer survey to gather feedback about our processes and utilize that information to improve our platform(s)• Influenced leadership to redefine metrics/KPI definitions to better serve our customers and business needs• Created synergies amongst previously siloed… Show more • Led business value assessments for global modernization efforts, ensuring that our work was valuable to our colleagues and customers around the globe• Constructed, distributed, and analyzed our annual internal voice of customer survey to gather feedback about our processes and utilize that information to improve our platform(s)• Influenced leadership to redefine metrics/KPI definitions to better serve our customers and business needs• Created synergies amongst previously siloed teams and stakeholders to provide the best data possible to Product Managers and partners across the organization• Perform ad hoc analytics and research requests, including market research and competitive intelligence• Assisted in creating a global reporting dashboard that automated our reports and provided key insights to senior leadership throughout the company Show less

• Manage monthly reporting and uncover insights to improve the customer experience for the Commercial Onboarding Experience• Perform ad hoc analytics requests for numerous teams throughout the company and globe, mainly utilizing advanced Excel formulas along with Salesforce reporting

Palm Beach Gardens, Florida, United States

• Conducted competitive research for multiple global initiatives, including a high impact pilot for the Refrigeration business and for the emerging Healthy Buildings segment, allowing Senior Leadership to make more informed decisions• Assisted in strategizing and modeling a new Sales Incentive Plan to increase conversion for Service Agreement Contracts, leading to $M’s in revenue gains• Collaborated with key stakeholders from multiple Business Units across the globe to gather data and… Show more • Conducted competitive research for multiple global initiatives, including a high impact pilot for the Refrigeration business and for the emerging Healthy Buildings segment, allowing Senior Leadership to make more informed decisions• Assisted in strategizing and modeling a new Sales Incentive Plan to increase conversion for Service Agreement Contracts, leading to $M’s in revenue gains• Collaborated with key stakeholders from multiple Business Units across the globe to gather data and requirements for high visibility projects Show less

Irving, Texas

• Developed a POC Energy Demand forecasting application with R & rShiny that utilized various forecasting and Machine Learning concepts for the energy/utilities industry. I was consistently asked to present this solution to potential clients as well as Cognizant Senior Leadership • Utilized Agile methodology to complete enhancements for internally developed applications• Secured over $2M in funding by co-authoring a business proposal to host Customer Journey AI app on a leading… Show more • Developed a POC Energy Demand forecasting application with R & rShiny that utilized various forecasting and Machine Learning concepts for the energy/utilities industry. I was consistently asked to present this solution to potential clients as well as Cognizant Senior Leadership • Utilized Agile methodology to complete enhancements for internally developed applications• Secured over $2M in funding by co-authoring a business proposal to host Customer Journey AI app on a leading cloud platform• Led and participated in on-campus recruiting efforts at Michigan State University resulting in an increased hiring pipeline• Interacted with Executive level stakeholders at client site to gather requirements for CCPA implementation project Show less

Detroit, Michigan

• Assisted in developing a Global Volume tool in Power BI to analyze foreign vehicle segments for Executive Leadership• Created dashboards and tools within Power BI to help Senior Leadership make impactful decisions• Utilized SQL learnings to build relationships amongst various data 3rd Party data sources such as Polk, JD Power, etc., within Power BI

Detroit, Michigan

• Created and designed multiple Ad-Hoc reports in Excel using V-LOOKUPs and Pivot Tables to identify key trends and process improvement solutions based on established KPIs • Optimized the production reports for 2 business units’ resulting in enhanced visibility around their daily performance metrics and goals• Constructed a report that established daily staffing goals for Closing Hotline Team based on past staffing numbers and volume which reduced staffing costs by undisclosed… Show more • Created and designed multiple Ad-Hoc reports in Excel using V-LOOKUPs and Pivot Tables to identify key trends and process improvement solutions based on established KPIs • Optimized the production reports for 2 business units’ resulting in enhanced visibility around their daily performance metrics and goals• Constructed a report that established daily staffing goals for Closing Hotline Team based on past staffing numbers and volume which reduced staffing costs by undisclosed amount Show less

Detroit, Mi

• Ran queries through mTab using NVCS consumer reports and presented demographic data in Pivot Tables to provide direction for automotive client’s future marketing efforts• Utilized proprietary scoring algorithm in Excel that benchmarked multiple industry websites to better understand user experience • Documented and categorized customer feedback based on new marketing campaigns resulting in an informative deck that was presented to automotive client• Performed A/B Testing for… Show more • Ran queries through mTab using NVCS consumer reports and presented demographic data in Pivot Tables to provide direction for automotive client’s future marketing efforts• Utilized proprietary scoring algorithm in Excel that benchmarked multiple industry websites to better understand user experience • Documented and categorized customer feedback based on new marketing campaigns resulting in an informative deck that was presented to automotive client• Performed A/B Testing for numerous display ad campaigns Show less

Royal Oak, Mi

• Responsible for optimizing and maintaining monthly analytical reports extracted from Google Analytics that were delivered to major clients • Presented recommendations for enhancing client summary reports to improve efficiency and comprehension of complex statistics

Birmingham, Mi

• Utilized analytical heat mapping software, Decibel Insight, to analyze attribution heat maps and additional performance statistics to create solutions for automotive client• Developed and created interactive Tableau dashboards to display CTR metrics from automotive client mobile sites• Collaborated cross-functionally, performing tasks including but not limited to: Market Research, Data Analysis, and creation of consumer based informative systems to formulate a deck which was presented… Show more • Utilized analytical heat mapping software, Decibel Insight, to analyze attribution heat maps and additional performance statistics to create solutions for automotive client• Developed and created interactive Tableau dashboards to display CTR metrics from automotive client mobile sites• Collaborated cross-functionally, performing tasks including but not limited to: Market Research, Data Analysis, and creation of consumer based informative systems to formulate a deck which was presented to and chosen by MRM’s executive team and clients Show less

Farmington Hills

• Analyzed Market Research reports on the automotive aftermarket industry, also developed and presented propositions for expansion into foreign markets• Gained experience in Search Engine Optimization and advertising analytics and reported ideas for improving web traffic directly to the head of the Marketing department• Created a large database that organized and analyzed all of the product numbers along with other information to increase efficiency for use of the entire company, as… Show more • Analyzed Market Research reports on the automotive aftermarket industry, also developed and presented propositions for expansion into foreign markets• Gained experience in Search Engine Optimization and advertising analytics and reported ideas for improving web traffic directly to the head of the Marketing department• Created a large database that organized and analyzed all of the product numbers along with other information to increase efficiency for use of the entire company, as well as an inventory management system for our sales materials• Developed proficiency analyses for promotional campaigns, and used the findings to create an advertisement that was included in major automotive publications• Supported Technology Showcases at large automotive OEM's Show less

East Lansing, Michigan

• Managed team practice set up functions, including gear and equipment management/inventory• Coordinated all game film operations, including player statistics and analysis using RVP software• Assisted in travel operations, mainly team meal coordination and any additional requirements

Farmington Hills, Mi

• Worked regularly with Excel, maintaining and organizing all of the internal records to increase productivity and efficiency• Gained experience in numerous Marketing practices, including: bench-marking, event planning, and product development• Managed and performed event preparation and execution for Philips 100 Year Anniversary celebration, which included: creating a guest invitation database, organizing and creating entertainment, and ensured enjoyment of employees and clients

Troy, Michigan

• Met and consulted with over 600 business owners regarding Comcast Business Class.• Learned numerous sales techniques for B2B sales and acquired new customers to increase the revenue of the office.

Master Of Science - Ms, Business Analytics

January 2018- December 2018

Bachelor’S Degree, Marketing

Activities and Societies: - FLISE (Future Leaders in Sports and Entertainment) - MSU Varisty Softball Team Manager (2014-2015) Graduate.

Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: Varsity Ice Hockey Varsity Baseball High School