Austin Maier Email & Phone Number

Denver, CO, US

New York, United States

• Current: AAA (Auto Club Group), T. Rowe Price
• Spearhead & author impactful B2B & B2C briefs for creative and media teams.
• Lead Connections Strategy across a cross-functional team of paid, owned, and earned experts.
• Collaborate closely with key stakeholders across client, agency, and partner teams to develop fully integrated consumer experiences, aligning brand messaging with data-driven media strategies.Past: Hewlett Packard.
• Designed a comprehensive B2B message architecture for a global brand refresh to drive consistency and brand clarity across all global touch points.
• Directed connections planning across a diverse portfolio of category-leading CPG brands, aligning brand messaging with consumer behaviors and key moments.

New York, United States

• Visa - Global Strategy
• Helped relaunch one of the world's most valuable brands during the 2021 Summer Olympics
• Developed GTMs for Visa's Global eComm campaign

New York City Metropolitan Area

• Macy's
• Supervise two associate planners and support their ongoing career development
• Run the planning process for various tentpole campaigns, working with senior leadership on strategic slides, coordinating with investment teams to produce tactical slides, and facilitating communication between clients.
• Mine consumer insights from syndicated sources to develop consumer profiles during the strategic planning process
• Produce bi-weekly thought leadership newsletter and flash briefings for Macy’s clients including the CMO

New York, New York

• Macy's
• Manage the planning process for a complex, always on campaign with ~$15+ MM budget
• Coordinate the development of ~20 campaigns focused on lifting awareness, consideration, and perception across 6 internal teams and various Macy’s client teams
• Onboard, train, and delegate tasks to two associate planners, ensuring that they have an even workload and that their tasks are completed efficiently on-time
• Leverage syndicated research and analyze historical campaign performance to surface audience insights and establish strong media mix rationale
• Collaborate with the Data & Analytics team to support tactical recommendations and address client questions and concerns

Greater New York City Area

• Educate an associate on the core team functions, provide feedback on billing actives and campaign reporting, and ensure his projects meet client standards
• Craft insight driven media plans by leveraging syndicated research and past learnings that demonstrate to the clients how the plans support their core business objectives
• Conceptualize, design, and mockup content for paid social ad units including a Facebook Canvas ad that exceeded dwell time benchmarks by 200%
• Support business development through ideation, slide creation, tactical planning, social listening, influencer sourcing, and content audits
• Refined Wavemaker’s RFP process to ensure partners provided innovative solutions and stayed on strategy
• Accelerated my associate's onboarding by 4 months by building a comprehensive onboarding deck that provided a blueprint for his training and a reference manual for all key job functions

New York, New York

Greater New York City Area

• Drafted notes in key meetings and disseminated information to clients and internal teams
• Administered monthly billing for brands
• Owned, reported and presented on paid social, content, and native display campaigns
• Researched and discovered relevant influencers for brand campaigns
• Simplified monthly billing processes by consolidating and tracking links for 52 documents and platforms
• Devised an automated pacing tracker that reduced time to pull various billings metrics by 800%

New York, New York

• Formulated and executed social media strategy for four brands
• Developed and managed weekly content calendars
• Produced custom content for social media channels based on relevant trends
• Launched a content marketing strategy on Medium
• Strategized event programing to maximize ticket sales based on social discussions of artists

New York City

• Created a weekly newsletter to fuel social media content for a team of 200 promoters
• Negotiated a $5000 sponsorship deal with a music start up and oversaw PR for sponsorship launch
• Organized and maintained supervisor's schedule and action items
• Liaised with talent to ensure a seamless experience backstage
• Ensured influencer social media posts were created and posted as contracted

Greater New York City Area

• Edited social media posts and pages
• Posted events on message boards and event discovery platforms
• Formulated various Excel databases to help facilitate booking talent and planning future festival locations
• Modified contracts and riders
• Collaborated with video team to ensure all necessary footage was captured at a summer music festival
• Assisted with ticketing, guest-list, VIP check-in, and artist check-in

Greater Boston Area

• Coordinated equipment needs with production manager and technical directors for 8 – 25 events each week
• Trained staff of 20 – 25 in proper use of equipment
• Supervised staff of 1 – 3 in the equipment room
• Streamlined equipment organization to conserve time
• Collaborated with management team to creatively solve problems for adverse technical and design situations

Boston

• Operated audio and lighting equipment for Greek Life events, concerts (including small touring acts), dance events, and various club functions
• Worked in a fast-paced environment to ensure client needs were met
• Won Employee of the Month April 2012

Bachelor Of Science (Bs), Film & Television

High School