Austin Mcbride Email & Phone Number

At LEX Music Group, I oversee the operations of our record label. This includes preparing release timelines, uploading music into ADA's backend, running marketing initiatives, assessing royalty statements, and tracking key performance indicators. I also act as a day to day manager for our artists. I help with show announcements, brand partnerships, merchandise logistics, A&R, social posts, and other related tasks.

My clients have included the following:- George Ducas, a Grammy-nominated country artist- Intercept Music, a music tech company- Isiah D. Tatum, an author and entrepreneur- Sweet Dream Homes Nashville, a realtor- Lij Shaw, a Nashville record producer- T-RAN, a Christian artist and pastor- Kevin Wolfe, up and coming Hip-Hop artist- Andy Bundy, singer-songwriter and recording artist- Russell Gilbert, a mayoral candidate for the city of Chattanooga- November Blue, an Americana group- ALANNA, a pop singer- Cosmo Santo, an electronic duo- Roe Kapara, an LA based indie artist- Gus Glasser, an Atlanta based indie artist- Hollow Point Music Group- 22 Visionz- Carter Falco

At Intercept Music, I acted as an account representative for our artists and labels. I also worked in a sales role and implemented marketing campaigns for our clients. I had a variety of responsibilities including managing sales leads, overseeing marketing initiatives, booking social media advertisements, compiling reports, securing B2B partnerships, hosting Instagram Lives, and assessing artist analytics.

Global U is an international missions program that educates and empower students who are entrepreneurially minded. I am a stakeholder, vision caster, and participants in Global U's EIR program for post-revenue businesses. We were in Cleveland, GA during the fall of 2020 and are currently in San Juan De la Manguana, Dominican Republic.

Through partnering with 11 third-world ministries over 11 months, our team strives to have an impact on individuals all over the world. Focusing on humanitarian efforts with an overarching evangelical goal, we aim to build relationships, share the gospel, offer relief in practical ways, and grow in our personal discipleship journeys. Due to COVID-19, our trip has been interrupted.

Greater Nashville Area, Tn

I performed a variety of tasks including: - Acting as the liaison between project management clients and our team- Sending artists campaign updates- Distributing clients' music through CmdShft- Coordinating photoshoots and other content creation opportunities- Helping book and execute live events- Creating and pursuing prospective client leads - Exploring B2B relationships- Helping oversee a team of two Account Managers and three Digital Marketing Assistants- Having a significant hand in securing more than $175,000 worth of total business

I performed a variety of tasks including: - Acting as the liaison between project management clients and our team- Sending artists campaign updates- Distributing clients' music through ONErpm and CmdShft- Securing PR opportunities for our clients- Helping book and execute shows- Following leads and securing new clientele

Greater Nashville Area, Tn

I performed a variety of tasks including:- Coordinating with the artists and venue leading up to each show- Promoting our shows using social media, posters, and word of mouth- Helping calculate gross revenue, net revenue, and artist payouts

Franklin, Tennessee

I performed a variety of tasks including: - Loading works into UMPG's database. This included songs, samples, albums, and film/TV - productions.- Corresponding with ASCAP, SME, the UK office, and various publishers about copyright disputes - Handling Vendor Maintenance Requests- Overseeing the LA and New York portion of the Work Delivery System and assigning works to be loaded by other employees- Troubleshooting previously loaded works and amending them as needed- Corresponding with affiliate offices about requests, corrections, and changes- Handling sample and cover requests- Mailing royalty checks out to writers- Registering works with the Copyright Office in D.C. For example, I registered Ariana Grande's album "Sweetener".- Corresponding with WWE and loading their production music- Training other employees on loading works and the most effective way to utilize our PREF software

Franklin, Tennessee

I performed a variety of tasks including: - Loading works into UMPG's database. This included songs, samples, albums, and film/TV - productions.- Troubleshooting incorrect royalty payouts and calculating discrepancies. - Working with the global administration office on matching royalty receipts during the third quarter close.- Handling Vendor Maintenance Requests- Troubleshooting previously loaded works and amending them as needed- Corresponding with affiliate offices about requests, corrections, and changes- Handling sample and cover requests- Mailing royalty checks out to writers- Training other employees on loading works and the most effective way to utilize our PREF software

Greater Nashville Area, Tn

I performed a variety of tasks including:- Coordinating with local music publishers to collect uncut songs- Scrutinizing with my team about which songs are the most marketable- Pitching the songs to BMI and the rest of the cast

Greater Nashville Area, Tn

I performed a variety of tasks including: - Facilitating content creation for all CCMG social sites and scheduling out daily posts- Assisting in artist website design and implementing SEO - Analyzing social media performance and formulating strategies for improvement- Updating YouTube cards and end screens for artists' channels- Aiding in the execution of digital marketing campaigns- Helping curate CCMG Spotify and YouTube playlists

Greater Nashville Area, Tn

I performed a variety of tasks including: - Executing social media analyses for our artists and documenting findings- Evaluating playlist placements, charts, and advertisements for our artists’ releases- Creating visual graphs and charts of song performance data for presentation purposes- Researching ad possibilities and ways to reach additional consumers

Greater Nashville Area, Tn

I performed a variety of tasks including: - Assisting with sales using HubSpot, cold calling, and other methodology- Performing strategic planning in an effort to diversify and grow our revenue streams- Helping run various clients' social media accounts- Finding and negotiating business partnerships

Greater Nashville Area, Tn

I performed a variety of tasks including: - Utilizing phone app to deliver food from a variety of local restaurants to various customers- Working with unhappy customers and the support team to troubleshoot order issues

Greater Nashville Area, Tn

I performed a variety of tasks including:- Running and overseeing two artists' social media accounts - Growing their Twitter fanbases using a variety of online tools like TweetDeck and ManageFlitter- Assisting in curating Spotify and Apple Music playlists under the Daredevil brand

Hong Kong

I performed a variety of tasks including:- Helping plan and execute marketing campaigns in Asia affiliate countries- Analyzing streaming site charts and playlists to identify song trends- Utilizing Facebook Business and Google Trends to identify audience trends in each affiliate country- Compiling collected data and presenting it using graphs, tables, and PowerPoint tools- Comparing affiliate social media accounts to determine variations in engagement

Greater Nashville Area, Tn

I performed a variety of tasks including:- Stamping cue sheets for later processing- Entering composer agreements into Sony's central database- Indexing copyright registration forms

Los Angeles, Ca

I performed a variety of tasks including: - Finding potential tracks for sync pitches- Uploading songs to the DMP database- Sending email blasts regarding upcoming concerts - Updating film/tv reports - Answering phone calls

Bachelor Of Business Administration (B.B.A.), Music Business/Marketing, Cum Laude

Activities and Societies: Honors Program, Service Corps, Collegiate DECA, Grammy U, Solid Mentorship Program, Bruin Recruiters, Study.

High School, 4.2 Gpa

Activities and Societies: National Honor Society, California Scholarship Federation, Varsity Tennis, Madrigals Choir, Music for the Masses