Focused on evaluating new markets for Viatec's innovative range of battery solutions designed to reduce idling, eliminate workplace emissions and improve end user well-being.

Notable accomplishments:Responsible for activation, engagement of global marketing programs targeting enterprise segments - focusing on thought leadership, awareness and demand generation📌 Coordinated activations with 35 squad members across Ericsson business units (Networks, Enterprise Wireless Solutions, Technology and Emerging Business) in 5 regions, targeting enterprises in 5 target verticals (paid media, organic social, content syndication, events, webinars, blogs, industry reports)📌 Became program director, exceeding annual KPIs for lead generation (143% of database growth goal) and awareness (134% of organic social media goal)📌Supported regional marketing to drive awareness, lead generation in target verticals through asset, event promotion and activation of Marketo nurture flows 📌Managed core tribe and extended squads to exceed database growth target in priority verticals through targeted content syndication and report series promotion 📌 As lead scrum master, developed agile WoW model for end to-end campaign management in enterprise growth marketing program, including:o data-driven squads on web strategy, analytics, CRM, paid media to shape content, channel execution o test & learn in-channel platform engagement, leading to higher quality leads • Scrum master role expanded to manage thought leadership activations for Imagine Possible Perspectives (external 2030 thought leadership campaign) as part of Vision & Industry Leadership program and led successful activation to relaunch Mobile Financial Services business unit 📌 On my own initiative, generated a sustainability thought leadership topic on coastal protection validated by marketing leadership team for 2023/24 editorial calendar and adopted by Enterprise and Wireless Solutions business sponsorship as part of “smart ports” initiative for a private network opportunity with ecosystem partners📌Certified in Ericsson’s Leadership Core Curriculum and advanced content writing programs

📊 Recruited to build a new ecosystem for edge computing, managing a global team. I created an integrated, multi-channel global marketing campaign based on driving product vision, brand awareness, and thought leadership to enhance audience identification, customer advocacy, and relationship development in collaboration with global sales team and Ericsson customer units. My contribution included rolling out an executive event series and webinar program as part of a broader company collaboration in over 30 markets covering APAC, EMEA, LATAM, and NA. I have provided briefings to industry analysts and co-developed edge research study.Notable Accomplishments:📌Created a viable and vibrant ecosystem of value chain partners in less than three years, comprised of a captive network of 85 telco operators, application providers, and blue-chip technology partners.📌Executive producer of Ericsson’s Global Edge Forum at MWC Barcelona, Shanghai, IBC and NAB for our executive and sales teams and client leaders that accelerated the development and monetization of an enthusiastic network of early customer adopters for CDN, streaming video and SD-WAN. 📌Strategic investments in digital marketing, solidifying Ericsson’s social presence and outreach across LinkedIn, Twitter, and other platforms.📌Developed use cases and customer video stories that tapped into the emerging online gaming market, delivering a keynote presentation at our Global Edge Forum in Barcelona that helped sign up several telcos for POCs and trials.📌Conducted extensive and persuasive market research that ignited commercial interest from multiple gaming platforms, including market leader, NVIDIA. 📌Created an Executive Strategy Council of progressive telcos and early adopter application providers to provide input on our strategic roadmap and become customer advocates and references for marketing initiatives with our technology.

📊 Delivered new revenue streams for an established e-commerce platform for footwear, accessories, and apparel. I developed a highly profitable online advertising model that showcased key brands for optimal seasonal impact. Recruiting several signature brands, I significantly boosted the brand portfolio and drove incremental sales. I attended several e-commerce leadership conferences to stay up to date on evolving monetization trends. Notable Accomplishments:📌Promoted a loyalty program with the brands and independent brand reps that dramatically improved strategic account recruitment📌Achieved $2M in revenue at 85% margin and 95% repeat participation among the top 50 brands on the website through the execution of a new advertising revenue stream for the e-commerce platform.📌Developed a co-branded advertising partnership program that leveraged the technology of leading brands like Gore-Tex to increase SKU sales by 10-15% in a trial that expanded to the top 50 brands.📌Drove increased company database activity and higher average purchase spending as the originator of the company's most profitable advertising program.

📊 Developed an enterprise marketing program for the retail segment's emerging Product Lifecycle Management (PLM) software category. I focused on enhancing brand awareness, providing thought leadership, and the development of an early adopter program. My strategy included creating an advisory board of global brands and used early references as a catalyst for a comprehensive program of webinars, case studies, events, and digital marketing. My success in coordinating program execution with regional marketing managers resulted in expansion of program management model to other industry verticals. Notable Accomplishments:📌Collaborated with sales, global services, strategy, regional marketing, and process engineering to drive an intrapreneurial unit from less than $1M in sales to $25M to become the market leader in less than four years. 📌Grabbed mind and wallet share and promoted market differentiation by monetizing early adopter relationships with key influencer brands like Nike, Patagonia, Adidas, Nordstrom, and Liz Claiborne. 📌Spearheaded the evolution of the PLM technology roadmap and increased customer adoption through a strategic partnership with technology influencer, Apparel Magazine.

📊Chief strategist in successful transition from technology component supplier to vertically integrated manufacturer of illumiNITE™ branded apparel and accessories. Penetrated key specialty retail and catalog accounts in US and Canada (REI, Dick’s). Established network of licensed distributors in Asia and Europe for illumiNITE brand with web-based marketing program.Notable Accomplishments:📌Developed and implemented worldwide licensing program for fabric customers, doubling profitability and enhancing brand exposure in outdoor market segments such as footwear and luggage. Successfully developed and implemented revenue streams focused on occupational safety (including Northwest Airlines – global uniform supply program and multiple law enforcement customers)📌Designed and managed implementation of all illumiNITE product catalogs, web site and in-store visual merchandising display programs. Developed all strategic plans and execution for PR; acted as company spokesperson on product innovation and brand strategy📌Restructured independent sales rep program to include grass roots team sponsorship program, resulting in 45% increase in specialty retail sales.📌Directed R&D collaboration with Du Pont on ultra-violet protection initiative, resulting in an international award, enhanced brand awareness and increased year round sales

📊Case management of IP litigation and mergers and acquisitions

📊Researched primary legislation in former Communist bloc and authored market evaluation synopses on foreign investment and joint ventures for Petrochemical Division

📊Specialized in M&A, corporate restructuring and intellectual property protection