Creating and scaling Airbnb’s most impactful lifecycle marketing programs.

I drive post-purchase customer engagement products, programs, and campaigns for Amazon Echo and Alexa across activation, retention, and upsell. My responsibilities include:- Leading the ideation, development, and launch of innovative digital products and programs that enable customers to interact with Amazon Echo and Alexa.- Collaborating with cross-functional partners across Amazon in product, marketing, data, research, operations, and product development.- Creating and articulating vision, strategy, and roadmap; getting alignment from cross-functional team members and executives for their vision.- Defining product metrics, objectives, and key results to guide, prioritize, and measure the success of the Amazon Echo and Alexa engagement marketing strategy. - Integrating customer data, usability studies, research, and market analysis into product and program requirements to enhance user satisfaction and device usage.

Managed lifecycle marketing strategy for Amazon Web Services’ gaming vertical through research, acquisition, and retention of small and midsize game developers. Managed relationships with external agencies and with cross-functional internal teams to achieve organizational and team goals. - Identified key online opportunities to increase Amazon Lumberyard's customer acquisition that lead to a 10% increase in signups and reached 2018 acquisition goals two months ahead of schedule. - Lead Amazon Gamelift's site rebuild across agency, technical, and non-technical teams that lead to a 2X increase in service signups.- Co-authored a patent that for technology that would cluster Amazon Lumberyard customers based off of behavior into specific user types based off their usage of the product (animator, engineer, etc.), then automatically tailor the product interface accordingly.

Set program-based lifecycle strategy and execution through onboarding, retention, engagement, and win-back campaigns for subscription programs. Executed against product launches and GTM strategies while managing external agencies to deliver against cross-team goals.- Identified that Kindle customers left $MMs worth of eBooks on their Wish Lists annually. Quickly scaled two programs that produced $1.8M and sell 472K units annually by implementing a tech solution that would notify customers when a book on their list has dropped in price.- Created Kindle Unlimited's acquisition strategy that led to +26% Y/Y free-trial signups across eight territories globally by segmenting customers based off genre propensity. Scaled the program to Prime Reading, which increased average daily borrows of Prime Reading titles 633%.- Created a reactivation program for Prime Reading that generated 10% of monthly Prime Reading borrows.- Led an initiative in partnership with the Department of Justice that quadrupled average CTR and produced more than $1.3M in three months by providing personalized book recommendations.- Worked across product, developer, and marketing teams to produce a dynamic newsletter. Drove MM subscriptions annually by implementing technical updates to the Amazon.com Kindle storefront.

Executed paid social media, community management, and communications campaigns for several Microsoft products, executives, and events. - Executed Microsoft's "Made Possible" campaign, which won PR News' 2014 Platinum Award.- Managed and executed a $250K content syndication campaign for the Microsoft Cloud and Enterprise team, which exceeded the industry average click-through rate by +31bps.- Pitched and executed Microsoft Cloud and Enterprise's first Reddit advertising campaign, which exceeded average click-through rates by 2X at a lower cost-per-click ($0.25 v $2.45) than both Twitter and Facebook for 10% of the cost ($500 v $5K).

Digital marketing and PR for Harry Potter and the Deathly Hallows, Pt. II.