Category Brand Leader, North America
Nürnberg Area, Germany
Served as a key member of the business unit leadership team as head of brand communications encompassing strategy, activation, creative, content, brand design, consumer insights and trends.Led an integrated team of 10 people connecting consumers with our brand through a variety of channels and functions including digital experience, live experience, Omni-channel retail experience, Influencer marketing, social, and PR.Led specific efforts of Key City ( NYC, Los Angeles ) attack strategy for retail, digital transformation, social, influencer marketing, and consumer insights. Led the concept development and implementation of unique omni channel retail partnerships and product and activation collaborations with Top Soccer Speciality, KITH, 424 Fairfax, amongst others. Managed $20m+ annual marketing budget.Fit To Lead leadership program graduate 2016.