Austin Spalding Email & Phone Number

Detroit, Michigan, United States

Servicing the CSAA business as well as Berkeley Haas and Servco

Remote

Remote role from Michigan - primarily working with the Oakland, CA team on the CSAA Insurance Group account - a AAA Insurer.

Remote

- Built digital awareness, consideration, and conversion campaigns for multiple national & global clients- Managed premium tech (Razer, Epic Games, Psyonix, THQ Nordic) & philanthropy (UBA) clients- Led full campaign process from client brief, research & presentation, to approval, execution, & reporting- Reviewed pixel attribution and assisted with campaign setup on biddable platforms (DV360/YouTube)- Regularly interacted with clients in ongoing status documents as well as pitches, competitive, and media plan presentations – speaking across all major media departments (strategy, planning, buying, analysis)

Birmingham, Michigan

• Crafted million-dollar budgets to varying media types & digital subtypes for key buying audiences• Reviewed & optimized digital media with internal investment, search, social, and programmatic teams• Managed assistant to understand audience strategy, execution, client communication, and budget upkeep• Liaised with internal team, specialty departments, vendors, and clients to ensure a cohesive approach• Utilized various known and proprietary research and reporting systems such as ComScore and DCM

Birmingham, Michigan

Greater Detroit Area

•Plan annual & quarterly multi-million dollar, full-funnel media campaigns for Chrysler & FIAT Brands•Activate media across TV, radio, OOH, and digital (direct, custom, social, programmatic, video, search)•Facilitate in strategy, negotiation/execution, creative, and reporting & analysis during campaign process•Collaborate with our Analytics Dept. regularly to review digital performance & assess areas for growth•Build & present several monthly deliverable performance review & go-to-market documents to clients

Century City, Ca

I left my position voluntarily to move home and be with family in Michigan. I left in excellent standing with a track record of success and excellent recommendations.• Planned several multi-million dollar TV Tune-in media campaigns for FX and FXX shows - Campaign titles include: Simpsons Marathon 2016, Baskets Season 2, Legion Series Premiere, Feud Series Premiere, Archer Season 8, and Snowfall Series Premiere, The Strain Season 4• Utilized integrated media across all TV, radio, digital, out-of-home, cinema, and print advertising• Analyzed each market’s evolving mediascapes and consumer demo/psychographic layouts • Advised programmatic, search, and strategy departments to ensure cohesive campaign alignment

Los Angeles, California

• Assist in the planning and execution of several multi-million dollar H.E. campaigns & TV tune-ins - Campaign projects include: The Angry Birds Movie, Miracles From Heaven, The Night Before, House of Cards Season 4, Kingsglaive: Final Fantasy XV, The Walk, The 5th Wave, Ricki and The Flash, The Meddler, Jesse Stone: Lost in Paradise, Hyena Road, Underground Season 1, The Art of More Season 1 on Crackle, Startup Season 1 on Crackle, and Deadrising: Endgame on Crackle • Plan media with integrated targeting across broadcast, digital, out-of-home, and print advertising• Explore Quant./Qual. research for each title to determine media consumption habits for a target audience• Execute partnerships for all strategies – from custom publisher content to audience-driven programmatic• Educate the team/client on competitive campaign performances to find best practices and industry trends

East Lansing, Michigan

• Communicated needs assessment, bylaws audit, and consultation to over 20 alumni clubs• Executed LinkedIn research projects to establish alumni relationships for future enrichment• Assisted in planning, setup, and execution of numerous MSU events

East Lansing, Michigan

•Assisted students with video projects through camera rental, Final Cut Pro editing, and creative studio access•Produced and designed buttons, banner, and balloon orders•Tracked business success and traffic using Excel charts

Lansing, Michigan

•Created trade summit proposal to promote U.S-Chongqing business relations•Revitalized the company’s LinkedIn page and social media presence to generate leads•Researched over 60 indirect companies to find business partnerships

East Lansing, Michigan

• Created and marketed film events for over 30,000 students to participate during year• Managed committee budget as student to facilitate programs & organize the campus movie theater• Gathered over $3,000 in sponsorships from vendors and for partnerships with films/student groups• Activated a student films’ committee to lead professional development and help coordinate programs•Relied on for the promotions, quality, and success of CCC – a campus-ran theater

East Lansing, Michigan

•Installed and played new theatrical films on 35MM & DVD films for public viewing •Assisted in the displays of advertising and troubleshooting

Bloomfield Hills, Michigan

•Marketed 5 creative campaigns and promotions for film studios to implement•Convinced movie theaters and businesses to host and facilitate over 30 advanced film screenings

•Managed and consulted customers to generate orders and address concerns•Increased customer contracts significantly during tenure•Ensured prompt manufacturing, payment and delivery

Two Bachelor Of Arts (B.A.), Marketing, Media And Information, 3.72

Activities and Societies: Michigan State University Marketing Association, Intramural Sports, American Red Cross, University Activities.

4.01

Activities and Societies: National Honor Society Police Athletic League (PAL) Leadership Team Varsity Leadership Club Varsity Baseball.