Austin Spalding Email & Phone Number

Detroit, Michigan, United States

Servicing the CSAA business as well as Berkeley Haas and Servco

Remote

Remote role from Michigan - primarily working with the Oakland, CA team on the CSAA Insurance Group account - a AAA Insurer.

Remote

- Built digital awareness, consideration, and conversion campaigns for multiple national & global clients- Managed premium tech (Razer, Epic Games, Psyonix, THQ Nordic) & philanthropy (UBA) clients- Led full campaign process from client brief, research & presentation, to approval, execution, & reporting- Reviewed pixel attribution and assisted with.

Birmingham, Michigan

• Crafted million-dollar budgets to varying media types & digital subtypes for key buying audiences
• Reviewed & optimized digital media with internal investment, search, social, and programmatic teams
• Managed assistant to understand audience strategy, execution, client communication, and budget upkeep
• Liaised with internal team, specialty departments, vendors, and clients to ensure a cohesive approach
• Utilized various known and proprietary research and reporting systems such as ComScore and DCM

Birmingham, Michigan

Greater Detroit Area

• Plan annual & quarterly multi-million dollar, full-funnel media campaigns for Chrysler & FIAT Brands
• Activate media across TV, radio, OOH, and digital (direct, custom, social, programmatic, video, search)
• Facilitate in strategy, negotiation/execution, creative, and reporting & analysis during campaign process
• Collaborate with our Analytics Dept. regularly to review digital performance & assess areas for growth
• Build & present several monthly deliverable performance review & go-to-market documents to clients

Century City, CA

• I left my position voluntarily to move home and be with family in Michigan. I left in excellent standing with a track record of success and excellent recommendations.
• Planned several multi-million dollar TV Tune-in media campaigns for FX and FXX shows - Campaign titles include: Simpsons Marathon 2016, Baskets Season 2, Legion Series Premiere, Feud Series Premiere, Archer Season 8.
• Utilized integrated media across all TV, radio, digital, out-of-home, cinema, and print advertising
• Analyzed each market’s evolving mediascapes and consumer demo/psychographic layouts
• Advised programmatic, search, and strategy departments to ensure cohesive campaign alignment

Los Angeles, California

• Assist in the planning and execution of several multi-million dollar H.E. campaigns & TV tune-ins - Campaign projects include: The Angry Birds Movie, Miracles From Heaven, The Night Before, House of Cards Season 4.
• Plan media with integrated targeting across broadcast, digital, out-of-home, and print advertising
• Explore Quant./Qual. research for each title to determine media consumption habits for a target audience
• Execute partnerships for all strategies – from custom publisher content to audience-driven programmatic
• Educate the team/client on competitive campaign performances to find best practices and industry trends

East Lansing, Michigan

• Communicated needs assessment, bylaws audit, and consultation to over 20 alumni clubs
• Executed LinkedIn research projects to establish alumni relationships for future enrichment
• Assisted in planning, setup, and execution of numerous MSU events

East Lansing, Michigan

• Assisted students with video projects through camera rental, Final Cut Pro editing, and creative studio access
• Produced and designed buttons, banner, and balloon orders
• Tracked business success and traffic using Excel charts

Lansing, Michigan

• Created trade summit proposal to promote U.S-Chongqing business relations
• Revitalized the company’s LinkedIn page and social media presence to generate leads
• Researched over 60 indirect companies to find business partnerships

East Lansing, Michigan

• Created and marketed film events for over 30,000 students to participate during year
• Managed committee budget as student to facilitate programs & organize the campus movie theater
• Gathered over $3,000 in sponsorships from vendors and for partnerships with films/student groups
• Activated a student films’ committee to lead professional development and help coordinate programs
• Relied on for the promotions, quality, and success of CCC – a campus-ran theater

East Lansing, Michigan

• Installed and played new theatrical films on 35MM & DVD films for public viewing
• Assisted in the displays of advertising and troubleshooting

Bloomfield Hills, Michigan

• Marketed 5 creative campaigns and promotions for film studios to implement
• Convinced movie theaters and businesses to host and facilitate over 30 advanced film screenings

• Managed and consulted customers to generate orders and address concerns
• Increased customer contracts significantly during tenure
• Ensured prompt manufacturing, payment and delivery

Two Bachelor Of Arts (B.A.), Marketing, Media And Information, 3.72

Activities and Societies: Michigan State University Marketing Association, Intramural Sports, American Red Cross, University Activities.

4.01

Activities and Societies: National Honor Society Police Athletic League (PAL) Leadership Team Varsity Leadership Club Varsity Baseball.