Austin Schofield Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

•Crafting and implementing criteria for analyzing over 200 product offerings for potential discontinuation, resulting in a more streamlined product portfolio that minimizes customer and sales team confusion and fosters better stakeholder alignment•Taking ownership of interdepartmental meetings, enhancing team training, marketing skill development, and camaraderie

Greater Salt Lake City Area

•Founded @SLC2030 social media campaign and grew its following to over 59,000 followers, making it the largest grassroots pro-Olympic social media campaign in the world•Garnered 1.9 million organic social media impressions (June 2023-June 2024) by planning and executing a comprehensive content strategy, driving increased engagement and brand visibility•Appointed to lead a team of 40 volunteers to improve public perception of Olympic related news outlet social media posts •Invited to… Show more •Founded @SLC2030 social media campaign and grew its following to over 59,000 followers, making it the largest grassroots pro-Olympic social media campaign in the world•Garnered 1.9 million organic social media impressions (June 2023-June 2024) by planning and executing a comprehensive content strategy, driving increased engagement and brand visibility•Appointed to lead a team of 40 volunteers to improve public perception of Olympic related news outlet social media posts •Invited to and actively participated in several strategic and governing board meetings and events, contributing to high-level decision-making processes•Represented @SLC2030 in 10 local and international media interviews, reaching hundreds of thousands of people Show less

Provo, Utah, United States

•Devised a marketing strategy to best engage student athletes, recruits, and fans with the BYU “Built4Life” program•Segmented BYU alumni to target 30 strategic student athlete mentors, leading to multiple student athlete internship offers•Outlined and executed BYU “Built4Life” events including student athlete career fairs and networking dinners

Austin, Texas, United States

•Crafted an internal positioning strategy for three new product offerings to overcome sales reps’ animosity towards “IMS”.•Built and executed a framework for qualitative marketing research, including building a hierarchical value map based on in-depth laddering interviews with sales leaders, product managers, and sales reps

Pleasant Grove, Utah, United States

•Grew “Tax Relief” vertical monthly profits from $13K to $97K through successful creative asset revisions that leveraged the Google Ads’ “Quality Score” algorithm•Overhauled nine major ad accounts to optimize for Google Ads’ machine learning bidding strategies, accounting for $1M of monthly ad spend and $325K of monthly profit•Averted $120K in annual wasted ad spend by uncovering and resolving issues with ad account optimizations•Created and implemented a lead data integration… Show more •Grew “Tax Relief” vertical monthly profits from $13K to $97K through successful creative asset revisions that leveraged the Google Ads’ “Quality Score” algorithm•Overhauled nine major ad accounts to optimize for Google Ads’ machine learning bidding strategies, accounting for $1M of monthly ad spend and $325K of monthly profit•Averted $120K in annual wasted ad spend by uncovering and resolving issues with ad account optimizations•Created and implemented a lead data integration process to maximize Google Ads’ machine learning bidding efficiency, improving interdepartmental collaboration and alignment amongst leadership•Established several departmental standard operating procedures including ad account build out, advertising partner network calibration, and review ad extension maintenance Show less

Sandy, Utah

•Awarded “Employee of the Month” in July 2019 for revitalizing lead generation partner relationships and developing an expeditious lead assignment process•Eliminated $10K in annual wasted lead spend by persuading leadership to remove certain lead partners after creating and implementing sales funnel reporting that identified underperforming lead sources•Refined brand positioning by directing cross departmental collaborations to leverage customer relationships for securing testimonials… Show more •Awarded “Employee of the Month” in July 2019 for revitalizing lead generation partner relationships and developing an expeditious lead assignment process•Eliminated $10K in annual wasted lead spend by persuading leadership to remove certain lead partners after creating and implementing sales funnel reporting that identified underperforming lead sources•Refined brand positioning by directing cross departmental collaborations to leverage customer relationships for securing testimonials, case studies, and permission to use customer logos•Spearheaded revising customer segmentation by conducting external research of industry classification standards, analyzing internal CRM data, and obtaining buy in from multiple stakeholders•Led research projects to integrate new software systems into the company’s tech stack, enhancing operational efficiency and technological capabilities Show less

Lehi, Ut

•Directed intern team in conducting comprehensive industry and customer research to identify and confirm target market

Provo, Utah, United States

•Boosted “Cougar Club” and “3 Point Club” brand awareness through advertisements, email marketing, and personal selling•Designed and carried out inaugural “3 Point Club” event, including player meetups, venue tour, and donor shoot around

Master Of Business Administration - Mba, Marketing

Activities and Societies: MBA Association (CFO), MBA Marketing Association (VP of Finance), Product Management Association •"MBA.

Bachelor'S Degree, Business Management: Marketing, 3.7

Activities and Societies: Marketing Association •"BYU Management Society" and "Brigham Young" scholarship recipient