Austin Schofield Email & Phone Number

Austin, Texas Metropolitan Area

• Crafting and implementing criteria for analyzing over 200 product offerings for potential discontinuation, resulting in a more streamlined product portfolio that minimizes customer and sales team confusion and fosters.
• Taking ownership of interdepartmental meetings, enhancing team training, marketing skill development, and camaraderie

Greater Salt Lake City Area

• Founded @SLC2030 social media campaign and grew its following to over 59,000 followers, making it the largest grassroots pro-Olympic social media campaign in the world
• Garnered 1.9 million organic social media impressions (June 2023-June 2024) by planning and executing a comprehensive content strategy, driving increased engagement and brand visibility
• Appointed to lead a team of 40 volunteers to improve public perception of Olympic related news outlet social media posts
• Invited to… Show more
• Invited to and actively participated in several strategic and governing board meetings and events, contributing to high-level decision-making processes
• Represented @SLC2030 in 10 local and international media interviews, reaching hundreds of thousands of people Show less

Provo, Utah, United States

• Devised a marketing strategy to best engage student athletes, recruits, and fans with the BYU “Built4Life” program
• Segmented BYU alumni to target 30 strategic student athlete mentors, leading to multiple student athlete internship offers
• Outlined and executed BYU “Built4Life” events including student athlete career fairs and networking dinners

Austin, Texas, United States

• Crafted an internal positioning strategy for three new product offerings to overcome sales reps’ animosity towards “IMS”.
• Built and executed a framework for qualitative marketing research, including building a hierarchical value map based on in-depth laddering interviews with sales leaders, product managers, and sales reps

Pleasant Grove, Utah, United States

• Grew “Tax Relief” vertical monthly profits from $13K to $97K through successful creative asset revisions that leveraged the Google Ads’ “Quality Score” algorithm
• Overhauled nine major ad accounts to optimize for Google Ads’ machine learning bidding strategies, accounting for $1M of monthly ad spend and $325K of monthly profit
• Averted $120K in annual wasted ad spend by uncovering and resolving issues with ad account optimizations
• Created and implemented a lead data integration… Show more
• Created and implemented a lead data integration process to maximize Google Ads’ machine learning bidding efficiency, improving interdepartmental collaboration and alignment amongst leadership
• Established several departmental standard operating procedures including ad account build out, advertising partner network calibration, and review ad extension maintenance Show less

Sandy, Utah

• Awarded “Employee of the Month” in July 2019 for revitalizing lead generation partner relationships and developing an expeditious lead assignment process
• Eliminated $10K in annual wasted lead spend by persuading leadership to remove certain lead partners after creating and implementing sales funnel reporting that identified underperforming lead sources
• Refined brand positioning by directing cross departmental collaborations to leverage customer relationships for securing testimonials… Show more
• Refined brand positioning by directing cross departmental collaborations to leverage customer relationships for securing testimonials, case studies, and permission to use customer logos
• Spearheaded revising customer segmentation by conducting external research of industry classification standards, analyzing internal CRM data, and obtaining buy in from multiple stakeholders
• Led research projects to integrate new software systems into the company’s tech stack, enhancing operational efficiency and technological capabilities Show less

Lehi, UT

• Directed intern team in conducting comprehensive industry and customer research to identify and confirm target market

Provo, Utah, United States

• Boosted “Cougar Club” and “3 Point Club” brand awareness through advertisements, email marketing, and personal selling
• Designed and carried out inaugural “3 Point Club” event, including player meetups, venue tour, and donor shoot around

Master Of Business Administration - Mba, Marketing

Activities and Societies: MBA Association (CFO), MBA Marketing Association (VP of Finance), Product Management Association •"MBA.

Bachelor'S Degree, Business Management: Marketing, 3.7

Activities and Societies: Marketing Association •"BYU Management Society" and "Brigham Young" scholarship recipient