Austin Jacobs Email & Phone Number

London, Greater London, Gb

Chicago, Illinois, Us

As a Senior Manager of Strategy, I have the opportunity to provide strategically sound, full funnel media plans that help our clients meet their marketing goals. In this role, I am responsible for:- Leading the strategic planning and execution of full funnel paid digital media campaigns for a diverse portfolio of clients, emphasizing performance and the delivery of actionable insights and recommendations- Seamlessly working with cross-functional teams in a multi-disciplinary environment, fostering a collaborative approach to integrated media strategy development and implementation- Establishing media KPIs, objectives, and strategies through discussions with clients and account services, ensuring alignment with advertising campaign goals across programmatic, paid social, search, and traditional medias- Actively contributing to campaign optimization efforts by identifying innovative opportunities to enhance media results, continually seeking unique avenues for driving improved campaign performance, including effectively measuring lead generation and Return on Ad Spend (ROAS)- Assuming a pivotal role in enhancing marketing performance by ensuring comprehensive reporting and analytics, resulting in the generation of valuable insights and clear next steps for clients- Working with clients across various industries, including lottery, entertainment, and direct sales- Guiding and mentor junior team members, demonstrating a high level of responsibility and accountability for delivering results and driving media success in line with overall strategic goals

Overland Park, Kansas, Us

As a media supervisor at MMGY, I managed integrated planning needs across a portfolio of clients in the travel and tourism vertical (DMOs & luxury resorts/retreats). In this role, I was responsible for:- Attended and contributed to client planning meetings - Developed comprehensive media plans that included market & audience approaches, full-funnel media strategies (paid media, social, search, and traditional), seasonal & budget recommendations, and measurement strategies - Lead innovative planning strategies by vetting and pitching proactive ideas to both internal teams and clients, leveraging agency DMP data and our in-house media programmatic solutions - Identified vendor opportunities and latest innovations to apply to client work and develop POVs by monitoring digital trends for assistance in strategic and creative development - Owned day-to-day client relationships as the media lead on a portfolio of clients - Ensured campaign negotiations, launches, and optimizations ran smoothly, running as the key point person for internal and external teams - Monitored campaign performance, proactively identifying opportunities as needed, including development and presentation of new vendor POVs and identifying key media trends- Provided day-to-day supervision, mentorship, and professional development of junior staff members - Stayed informed of best practices and innovative solutions with regard to media planning, placement, tracking, and reporting - Established professional and productive relationships within the agency, media teams, and vendors- Proficiencies: eMarketer, Kantar, PRIME Lingo, Tableau, Arrivalist, SRDS, Comscore Member of the Diversity, Equity, and Inclusion Council (Integrated Marketing Practice Group)Chair of the LGBTQ+ Employee Resource GroupCulture Crew member (social / culture committee)

Overland Park, Kansas, Us

As a senior media planner at MMGY, I led media planning across all integrated media channels for multiple clients in the travel and tourism vertical (DMOs & luxury resorts/retreats). In this role, I was responsible for:- Incorporating client background and marketing objectives into media plans that include budget recommendations, full funnel media mixes, and strategic and tactical media recommendations- Presenting, developing, and overseeing integrated media recommendations, evaluations, POVs, and ongoing opportunities for optimizations, vendor opportunities, latest innovations, digital trends, and insights for the internal teams and clients- Leading innovative planning strategies by vetting and pitching proactive ideas- Overseeing campaign activations to ensure campaign negotiations, launch, and optimizations run smoothly, running as key point person for internal and external teams- Monitoring and report on performance of campaign performance- Owning day to day client relationship as media lead on a portfolio of clients- Providing day-to-day supervision and mentorship of junior staff membersMember of the Diversity, Equity, and Inclusion Council (Integrated Marketing Practice Group)Chair of the LGBTQ+ Employee Resource Group (BIPOC/Minority ERG as an ally)Culture Crew member (social / culture committee)

At InQuest Marketing, I developed strategic, comprehensive media plans that exceeded client's goals and expectations. I did this for a wide range of B2B and B2C clients across a variety of industries, including retail, health care, transportation, and entertainment. Day-to-day responsibilities included campaign planning, budget allocation, negotiating and buying media for all paid channels (digital, TV, radio, print, OOH), as well as trafficking all digital assets and creative through the Google Marketing Platform, DCM. To ensure we are delivering results, I analyzed, optimized, and reported on the performance of media campaigns on a regular basis. I also worked with our business development director to provide potential clients with many reasons why InQuest was the agency best suited to connect their brand with customers.

Us

When Governor Branstad was confirmed as Ambassador to China in May of 2017, Lt. Governor Reynolds became the 43rd Governor of Iowa. I was excited at the opportunity to continue on as her scheduler and communications advisor. In the Office of Governor Reynolds, I had a wide range of duties. Mainly, I handled and maintained the Governor's schedule. This included planning out the annual 99 county tour, domestic and international trips, day to day meetings, and working with our various departments to coordinate joint travel between our principals. I also had the opportunity to develop detailed itineraries for high-profile guests, including Tim Cook, Ivanka Trump, Labor Secretary Alex Acosta, and Small Business Administration Administrator Linda McMahon. In addition to my scheduling responsibilities, I also served on the communications team and assisted in the speech process, maintaining the social media, handling constituent correspondence, and the development of meeting and event briefings. Other tasks as assigned were always welcome, as I'm always looking for a challenge.

Us

While Kim Reynolds was Lt. Governor of Iowa, I was one of two employees that directly reported to her. As her scheduler, I maintained her day to day schedule, responded to scheduling requests, and planned the annual 99 county tour. In addition to scheduling, I also served as her communications advisor. This included such duties as responding to constituents, updating her social media, and drafting letters.

West Des Moines, Ia, Us

At my position in West Des Moines, I assisted the Director of the department in running the Executive Call Program. I also worked along-side the Administrative Assistant to run the West Des Moines Business Incubator where I did anything from client relations to helping with events to helping market the incubator. In the office, I worked with other members of the department to generate reports, schedule meetings, develop the Industry Report, and any other task that I was assigned.

Indianola, Ia, Us

Simpson College “SC Leaders” (SCLs) are upper-class students who serve as peer mentors and help the first year students adjust to being at Simpson during the summer registration and fall “welcome week” programs, as well as throughout the fall semester for a Simpson Colloquium (SC) class. SC Leaders are instrumental in guiding students through the summer and fall orientation process and activities. While working with my SC class, I was responsible for mentoring approximately eighteen first year students.For the 2014-2015 academic year, I moved up to the Undergraduate Assistant position for the First Year Experience. I worked directly with directors of the program to plan activities for homecoming week, summer orientation, and fall welcome week. I also maintained the relationships with the SCLs and conducted satisfaction surveys.

Indianola, Ia, Us

I was selected by the Admissions Counselors to represent and market the school to prospective students and families. I maintained current knowledge of Simpson classes, activities, and opportunities to ensure effective communication with prospective students. In my free time, I created labels, sent out mailings, kept files, answered the phone and preformed other activities around the office.

Des Moines, Ia, Us

I managed the Executive Call Program for the Downtown Community Alliance. The Executive Call Program is used to communicate with Downtown Des Moines businesses in order to gain important insight on the business community’s perception of the current and future business climate of Des Moines. Information gathered is used to identify patterns of growth, risk, and satisfaction in the community, in addition to ascertaining the specific economic and social needs of individual Downtown Des Moines businesses. A final report includes the collective input of all participants and is presented to the Downtown Community Alliance Board of Directors, the Greater Des Moines Partnership Board of Directors, and the City of Des Moines. http://www.downtowndesmoines.com/studies-reports-plans

Us

In the Office of the Governor, I worked along side the Chief Advisor to the Lieutenant Governor. I was assigned to work on special projects, maintain relationships with the Office and constituents and attend and assist in preparation for various meetings.