Director Of Public Relations, Kiehl'S Since 1851
Greater New York City Area
Oversaw all U.S. PR and Events, Celebrity/VIP, Influencer Relations, Philanthropy, Brand Partnerships, New Store Openings + Pop-Ups, and Community Advocacy. Specialized in creative product launches, strategic eventing, digital-first philanthropy, regional broadcast opportunities, and drive-to-retail/ecom programming. Secured top ranking in men's skincare & grooming for PR impressions & value for 2016-20; Exponentially increased Earned Media Value ranking via targeted influencer initiatives and outreach. Opened 15+ freestanding store locations nationally and further promoted the MANMADE book launch (Penguin Random House) by former brand president Chris Salgardo. Secured various brand partnerships (Disney/Mickey Mouse, Daily Harvest, Pressed Juicery, Calm app, etc) and worked on special celebrity collaboration projects (John Legend, Matthew McConnaughey, Whoopi Goldberg, Dita Von Teese, Charli XCX, Nikki Reed, Jeff Koons, Mya, Kehlani, Serayah, Tinashe, Tegan and Sara, Zoolander sequel).Partnered with key retailers Sephora and ULTA on co-branded events.Led Kiehl's notable Pride March participation in NYC, LA, Palm Springs. Co-sponsored the annual Night Before Oscars event to benefit the Motion Picture Fund. Managed annual philanthropic initiatives including LifeRide for amfAR, Feeding America for holiday, The Trevor Project, Earth Day Network and Recycle Across America for Earth Month, as well as special charity projects for Bright Pink for breast cancer, Hetrick-Martin Institute and Ali Forney Center for LGBTQ Equality, Autism Speaks, and the Ovarian Cancer Research Fund Alliance.