Austin Trainor, Mba

Austin Trainor, Mba Email and Phone Number

ECommerce Manager at Death Wish Coffee Company @ Death Wish Coffee Company
Austin Trainor, Mba's Location
Saratoga Springs, New York, United States, United States
Austin Trainor, Mba's Contact Details

Austin Trainor, Mba personal email

n/a

Austin Trainor, Mba phone numbers

About Austin Trainor, Mba

Hi, I’m Austin! Over the past six years I’ve had the pleasure of bolstering eCommerce strategy for some of the top brands in their respective industries including adidas, New Era Cap and Death Wish Coffee. While most of my experience relates to content management, user experience and digital strategy, I’ve also held key roles related to email and retention marketing, copywriting, project management and creative strategy.I’m passionate about creating on brand, easy to navigate digital experiences aided by storytelling and discovery that ultimately drives conversion. While I have a personal affinity for brands in the sneaker and streetwear space, I stand with companies that strive to make the world a better place — not only through the products and services they offer but through their generosity, culture and values.Currently hiring? I’d love to connect with you and learn more about opportunities related to eCommerce, Digital Strategy, Content Management and Retention Marketing.Skills: Direct-to-Consumer eCommerce, Content Management (Shopify/SAP Hybris), Digital Strategy, Project Management, User Experience/UX Design, Digital Marketing (Social Media & Search Engine Optimization), Retention/Email Marketing (Klaviyo/WhatCounts), Copywriting, Adobe Creative Suite, Photography, Google Analytics, Adobe Analytics and Microsoft Office

Austin Trainor, Mba's Current Company Details
Death Wish Coffee Company

Death Wish Coffee Company

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ECommerce Manager at Death Wish Coffee Company
Austin Trainor, Mba Work Experience Details
  • Death Wish Coffee Company
    Ecommerce Manager
    Death Wish Coffee Company Aug 2024 - Present
    Saratoga Springs, Ny, Us
  • Death Wish Coffee Company
    Site Experience Manager
    Death Wish Coffee Company Nov 2022 - Aug 2024
    Saratoga Springs, Ny, Us
  • Adidas
    Assistant Manager, Digital Merchandising
    Adidas Mar 2022 - Sep 2022
    Herzogenaurach, Bavaria, De
    • Collaborated with global cross-functional teams to aid in the development, execution and reporting of A/B tests, product launches, promotions and more serving as a key point of contact for the US market• Developed & implemented a new setup process for member exclusive launches as part of adidas’ Made to be Remade product line improving operational efficiencies• Conducted quarterly returns analysis and report findings to key stakeholders to drive process enhancements leading to potential loss prevention exceeding $20M+ in 2022• Drove sell-through via ongoing improvements with a focus on product placement, navigation, filters, search, product metadata, third party vendors and site configuration
  • New Era Cap
    Assistant Manager, User Experience & Email Marketing
    New Era Cap Mar 2021 - Mar 2022
    Buffalo, New York, Us
    • Led all email marketing campaigns including acquisition and customer retention, continuously optimizing audience segmentation and campaign frequency resulting in a 120% increase in revenue YOY• Developed creative marketing strategies to promote hype product launches and drive email subscriber growth (+35% YOY) and Discord Membership (+60% YOY), consistently engaging with New Era’s most loyal audience across a variety of digital platforms to drive loyalty and retention• Curated all copy for cross-channel campaigns including web, social media, and email while maintaining a compelling brand voice that resulted in a 22% increase in Open Rate and 15% increase in Conversion Rate YOY• Managed end-to-end website redesign throughout New Era’s transition to Shopify, collaborating with an external UX Designer to implement industry best practices and provide a best-in-class user experience• Partnered with external technology consultants on the evaluation of various on and off-site marketing tools to advance New Era’s utilization of analytics-driven content targeting and personalization• Created and distributed email campaign performance reports to senior leadership using Google Analytics and ESP platform data to help drive informed decisions and maximize ROI
  • New Era Cap
    E-Commerce Content Coordinator
    New Era Cap Nov 2017 - Mar 2021
    Buffalo, New York, Us
    • Manage US e-commerce strategy with SAP Hybris CMS to execute daily product launches, merchandising strategy, content updates and seasonal promotions, resulting in an 82% increase in revenue YOY (2018-2019)• Responsible for on-boarding, training and support for global content roles (US, Mexico and Australia), offering guidance on best practices, brand guidelines and marketplace trends for both B2B and B2C environments• Assess site merchandising strategy and product performance in real-time using Google Analytics, most notably during high-traffic moments including the Super Bowl and World Series, taking action to minimize path to purchase and increase conversion rate• Partner with in-house creative team and outside agencies to provide creative direction, timelines and feedback from key stakeholders in accordance with regulations set forth by the MLB, NFL, NBA and other licenses
  • New Era Cap
    Employer Branding & Recruitment Marketing Intern
    New Era Cap Jan 2017 - Jul 2017
    Buffalo, New York, Us
    • Developed a comprehensive recruitment strategy to promote brand awareness and talent acquisition across a variety of social media channels (Facebook, Twitter, Instagram, Snapchat, LinkedIn)• Managed the recruitment and selection process of over 200 applicants for New Era's Fall 2017 Internship Program through systems including BrassRing and HireVue• Created and distributed digital assets such as internal communications and talent development newsletters using Adobe Creative Suite (Photoshop, InDesign, Premiere Pro)• Led all employer branding efforts and community engagement through LinkedIn, increasing the brand's following by over 3,000 users and increasing average engagement by 175%• Conducted external research on a variety of employer branding initiatives including candidate experience, ultimately developing new applicant response communications
  • Delaware North
    Recruitment Marketing Intern
    Delaware North Sep 2016 - Dec 2016
    Buffalo, Ny, Us
    • Led all employer branding efforts across social media including recruitment efforts for entry-level and management positions throughout the United States (Facebook, Twitter, LinkedIn) • Updated several job descriptions in accordance with brand messaging guidelines in an effort to provide greater transparency to potential applicants• Produced eighteen job description videos focused on providing a realistic job preview in an effort to reduce turnover and time to fill• Marketed and facilitated eight virtual career fairs to engage applicants across a variety of disciplines from the comfort of their home
  • Rich Products Corporation
    Health & Authenticity Marketing Intern
    Rich Products Corporation May 2016 - Aug 2016
    Buffalo, Ny, Us
    • Conducted market research in the health and wellness space, crafting a detailed competitive analysis including details such as emerging trends and potential acquisition opportunities• Developed industry analyses for all product category teams to support strategic planning in relation to consumer preferences such as sensitive ingredients and clean label requests
  • American Diabetes Association
    Marketing And Public Relations Intern
    American Diabetes Association Jan 2015 - Jun 2015
    Arlington, Va, Us

Austin Trainor, Mba Skills

Marketing Social Media Teamwork Microsoft Office Time Management Customer Service Leadership Public Speaking Digital Marketing

Austin Trainor, Mba Education Details

  • University At Buffalo
    University At Buffalo
    Business Administration (Marketing)

Frequently Asked Questions about Austin Trainor, Mba

What company does Austin Trainor, Mba work for?

Austin Trainor, Mba works for Death Wish Coffee Company

What is Austin Trainor, Mba's role at the current company?

Austin Trainor, Mba's current role is ECommerce Manager at Death Wish Coffee Company.

What is Austin Trainor, Mba's email address?

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What is Austin Trainor, Mba's direct phone number?

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What schools did Austin Trainor, Mba attend?

Austin Trainor, Mba attended University At Buffalo.

What are some of Austin Trainor, Mba's interests?

Austin Trainor, Mba has interest in Environment, Education, Health.

What skills is Austin Trainor, Mba known for?

Austin Trainor, Mba has skills like Marketing, Social Media, Teamwork, Microsoft Office, Time Management, Customer Service, Leadership, Public Speaking, Digital Marketing.

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