Austin Tam Email and Phone Number

• Lead Facebook Ads strategy and media buying with the objective to maximize profits while increasing topline growth.• Manage day-to-day operations of all Facebook Advertising campaigns.• Work with Product Team to build in-house ad management tools• Collaborate with Product and Creative Teams for continued improvements of landing page and form flows.• Strategize with Accounts Team on strategic upsell opportunities, highlighting cogent performance data points.

• Oversaw and ran all reporting, ensuring high-level performance visibility for Media, Accounts, and Product Teams.• Initiated a full reporting overhaul for EDU business unit. • Rebuilt all regularly generated reports integrating plug-and-play automation and intuitive KPI dashboards.• Assisted Accounts and Media Teams with performance analysis and optimization of inventory.

• Lead group classes incorporating a balanced mix of technique and theory instruction while encouraging work rate intensity.

• Acted as main internal point of contact for all pricing information including retail, standard invoice, and custom programs.• Ran necessary EBITDA calculations and approved pricing for new product releases, ensuring profitability across all price structures.• Managed intricate price entries in PeopleSoft database for smooth and accurate product order transactions.• Contributed to Business Intelligence implementation and backbone build by creating a logical, multi-level classification system and categorized 1,000+ SKU’s for reporting usage.

• Refined and maintained product pages within Filemaker database for internal sales reference and e-commerce page.• Worked with product engineers and product area managers to ensure database was up to date and accurate.• Collaborated with Filemaker developer for on-going improvements of interface and features.• Generated and printed comprehensive product catalogues for sales team annually.