Rafi Hamid - Auto Executive ✔ Email & Phone Number

With over 25 years of executive management expertise in Marketing & Sales, I bring invaluable guidance to medium and large Auto Group Executive Management teams. My primary focus lies in Online Marketing, Sales, and Management.In my role as a Founder & Senior Consultant at Auto Executive Corp, I specialize in strategic executive training across several critical domains: • Government regulatory compliance management and implementation. • OEM Compliance. • Sales Management training. • Internet, BDC, and eCommerce analysis and training. • Traditional and Digital Marketing, with a keen emphasis on linking marketing to CRM for superior ROI. • CRM analysis and management. • Human Resources & Employee relations. • Innovative Onboarding management practices. • Employee Performance management. • Fostering teamwork and collaboration. • An in-depth understanding of Marketing for fixed operations, optimizing the bottom line in this critical area.My mission is to empower automotive industry leaders with the knowledge and skills they need to excel in today’s dynamic landscape. With my extensive background, I am committed to driving success for Auto Groups and delivering tangible results in marketing, sales, compliance, and overall operational excellence

Seasonal Quarterly & Yearly Summit,: As conference Director & a Producer. I plan, produce and manage the conferences. Create workshop group training, responsible for the research and development of new conferences and workshop training material for Auto Executive Summit, a division of Auto Executive Corp. My role consists of developing, launching and promoting digital age information in automotive conferences. In addition to my 30 plus years of successful automotive industry’s hands-on knowledge and experience, I still conduct extensive research on given topics via internet, mainstream media, telephone and recommendations by front line automotive practicing experts. I select, invite and secure practicing experts from the automotive industry in order to ensure the audience receives the latest and the most pertinent information that will enhance their automotive business. I am a national speaker and trainer. I have trained and coached over 500 dealers in individual and group settings.I work very closely with the marketing, sales, designing and promoting department to ensure the success of the summit. I am also involved in the day-to-day management of the event such as selecting the appropriate venue, VIP invitations and guest passing, manage budgets and financial plans and the overall atmosphere for the conference. I coordinate all of the various details to assure that the Executive Summit is flawless.Post conference - I follow up with the attendees, speakers and trainers for their feedback to determine if there are areas for improvement for subsequent summits.Please attend one of our summit & see, you will be pleasantly surprised with the professionalism and no nonsense approach to training and learning. Tell me and I forget. Teach me and I remember. Involve me and I learn. "Benjamin Franklin"note: currently working on alliances for Auto Executive Summit in MENA. Stay tuned...

All Brands - Consumer consulting in acquisition of new vehicles. Always interested in helping consumers and started this consulting on side to assist family and friends and old customers. This was the first of this kind service in the nation by an experienced auto executive. It was fully dedicated to assist consumers only. We had a truth in consulting certificate that we presented to all of our consumers. It said “ABC Automobile Buyers consultant guarantees to work on behalf of buyers only. For these services provided to consumers there is no commission, gift or fee is taken in any shape or form directly or indirectly from any dealership to protect the sole interest of the buyer”. It was a very satisfying feeling to assist consumers. These services were advertised in wall street journal as CARS in 1985. CARS stand for Consumers Auto Research Services. We served Professionals, Business and individual consumers. The concept and system established is still unmatched to this day. Our fee was not depended on the value of the vehicle rather it was a consulting service and regardless of the value of the vehicle we only charge minimal flat fee as a service, once again to protect the sole interest of the buyer. This is the same mind set I transferred into Dealers Technology by setting up a COC Code of Conduct “not taking any fee, Gift or commission in any shape or form two opposing party while consulting”.

Director of Marketing and Operations, Multi franchise - an Executive member of the Haggerty Automotive Group’s. In charge of Marketing & Advertising consist of traditional and digital branding. Group's central BDC management and training, Hiring, on-boarding and training Internet Sales & Service teams. Lead The SEO, SEM especially managing 100% Google Ad-words, Face Book advertising management & Social Media teams management. I believe in a healthy relationship with all the providers such as Auto Trader, Cars.com, Car Gurus and many others. In last couple of years reduced the expense of some as much as 60% without losing any business. The ROI is the King. Last two years I was able to or Collaborate with senior leadership to create quality processes, best practices, and strategy. Create the digital strategy and ensure execution across all mediums Build out and monitor department processes for efficiency and effectiveness Determine and improve the offerings provided by the digital services teams Lead and support the efforts of the SEO, SEM, and social media teams Implement useful 3rd party. Oversee the management of dealership and brand websites, directed the efforts of optimizing user experience, content, and site efficiency Manage and support efforts in advanced analytics and marketing automation Develop a group wide digital content strategy with application at scale. Create & Manage budgets and direct appropriate fund distribution Report using the proper KPI’s for actionable insights and data driven decisions. Managed & direct our digital advertising efforts such as Google Ad-words, Bing, Yahoo and all others across our group roof tops. Create new channels to enhance the presence and business such as Micro Site initiatives focusing on Leasing and other growing new trends.

Award winning Sales Training & consulting company: We provided an in-depth analysis of the dealerships and dealer group management, internet & traditional sales management, digital marketing and operations diagnostics, comprehensive check-up of eBusiness, digital presence, processes, and practices, follow-up with solution and recommendations to improved bottom-line. I know what works for the dealerships especially for a group of dealerships enterprise management. Here are few things that I cover during my engagements:. SPAM: Structure, Processes, Automotive Marketing strategy in automotive retail Industry. Tools, Technology, Training and Support integration in automotive retail environment.REMOTE ANALYSISAnalyze dealer and dealer group business outside-in like a customer.Mystery shop each dealership from all possible angles.Analyze dealership's web sites for ease of navigation & functionality.Analyze dealers’ digital presence and online reputation.Analyze dealership's online marketing efforts.EXECUTIVE MANAGEMENT STRATEGY ENGAGEMENTThe executive strategy session involves the presentation of industry leading practices. This session is the result of our incredibly successful practice. This session is entirely customized to address the needs of the dealership or a dealer group. One focal point of the session is to target the daily challenges dealer executives face in today’s business. The session lasts for 90 minutes or longer depending on the size of the operations and addresses these issues in layman’s terms that anyone can understand the nature of this digital beast. Speaking, Presentations & Workshops.NADA 20 Group presenterSpeaking engagement to dealer groupsSpeaking engagements at National Automotive ConferenceUnbiased recommendation of other services and productsInformation technology analysis, strategy, and designOngoing management consultation - help you measure and manage.On-site maintenance and supportRemote monitoring and support

Sandy, Ut, Us

I am one of the founding members of drivingsales.com & the company’s Advisory Board, including attending and participating in each advisory board meeting, and to collaborate and provide advice and assistance to the company Drivingsales.com. my initial poromotional strategy was an Instrumental part of the success Of drivingsales.com's.June 2009: DrivingSales.com opened its doors to the entire automotive community. The community has grown from a small academy class to one of the largest sources of unbiased, vendor-neutral information in the industry. DrivingSales.com now serves tens of thousands of industry professionals with dealership-focused, proven best practices.DrivingSales.com invented the industry's first and only Vendor Ratings Platform, designed to help dealers find and select the best vendor partners while holding vendors accountable to deliver better products for the dealers. Vendor Ratings allow dealership employees to rate and review their vendors anonymously and leave detailed feedback for the community to see and make better decisions and investments.

Ames, Iowa, Us

Under my leadership as the Chief Operating Officer, AutoJini was focused on helping dealers achieve the highest performance levels, not only with AutoJini's website services, but in utilizing his knowledge to raise conversion levels, increase traffic and reach the highest levels of customer satisfaction. With over 250 clients AutoJini is positioned to help them reach new levels of success. Dealers who have worked with me know that I am able to transfer my passion to the staff in the dealership which drives a singular focus on sales process and results. The AutoJini technology improves automobile dealerships’ performance by managing inventory data from multiple sources, ensuring accurate and up-to-date inventory on the websites, and exporting inventory data to leading classified websites (both paid and free). This lowers the cost of online leads and generates a higher per unit profit.

Joe Cooper, the President of the Group requested me to come and take the rains for short term, Contracted by the president of the company on a six months contract due to the success it was extended for additional one year. It was a tremendous success for the group.• Managed Cooper Auto Group Digital and conventional Marketing and Sales Initiatives • Initiate and collaborate with design team to create aggressive and successful client ad campaigns, and corporate marketing. • Facilitate all corporate legal relationships, contract negotiation and execution.• Professionally develop business and cultivate leads, overseeing lead management and making sure profitable business opportunities are pursued successfully by sales team. • Liaison for OEM, work hand in hand with all the OEMs, Zone managers, facilitates all OEM requirements and legal compliances. • Search, assist and establish new dealership points including scouting for acquisitions opportunities resulting in additional dealerships in the group • Initiate problem solving and guidance for processes and systems in all departments relating to sales and customer service.• Work and report directly to the president of the company Mr. Joe Cooper.

Atlanta, Georgia, Us

As a Senior Director of Digital marketing I was responsible to provide digital Marketing, social media, Internet sales, eCommerce, business development center diagnostics and digital solutions for vAuto’s major clients. These digital services were specifically geared towards dealer group enterprise management. Engagements were on and off location, comprehensive check-ups of digital business presence, processes, practices, follow up with solutions and suggestions of how and where to improve. The results from my consulting & training engagements were fascinating for all the clients I served. Some of the clients engaged include the following: Advantage Auto Group, IL, Beechmont Auto Group Ohio., Bradshaw Dealership, Greer, SC, Classic Group, Grapevine, TX, Conklin AG, Wichita, KS, Coulter AG, Phoenix, AZ, Crowley Auto Group, CT,DCH Auto Group East, NJ,DCH Auto Group West, CA, Diamond Valley Auto Group, CA, Duncan AG, Roanoke, VA, Green Chevrolet Hummer, IL, Jackie Cooper AG, Midwest, OK, Legacy Auto Group NY.,LIAG Long Island Auto Group, NY, March Hodge AG, East & S. East, Passport Auto Group, VA, Penske Group Inskip. W. Warwick RI, Penske Group Tyson's Corner, Penske Group, LA. Roger Penske JR.,PSC Automotive Group, East/West, Razarri AG, Merced, CA., Sands AG, Baltimore, Maryland, Sands AG. Redhill, PA, Stokes AG, Charleston, SC., West Herr AG, Buffalo NY, Sunroad Auto Group, San Diego CA."There is no secret to success - it's just a matter of doing what you know works"I know exactly what works and more importantly what does not work.

Us

Internet sales Director & Digital Marketing Director for all 4 of the Napleton Groups of dealerships consisting of 34 Locations with 60 Plus franchises for over 7 years with a huge success across five states Illinois, Indiana, Michigan, Missouri and Florida. I was exclusively responsible for the entire Internet operations as an eCommerce Director. Responsibilities included but not limited to directing the overall growth and strategic direction of all of the Napleton organization’s digital presence and online sales activities. Manage and train all the Internet managers for the groups across all of the stores. Personally organized and conducted monthly group training sessions for all of the Internet Directors, Internet Managers and Internet /BDC sales staff. Performance meetings once a month for the entire group where comparing and rewarding the highest performer directors, managers of the groups. Kept close eyes on digital arena and kept our digital marketing to the lowest amount per unit sold. I was a leader responsible of motivating the Napleton Automotive Group’s managers and executives in contributing to the success of the organization. Fostered a positive and active team oriented relationship with all key dealership principals, Executives, General Managers, management and administrative staff to assure cooperation and support of corporate initiatives. I personally created and managed yearly and monthly Napleton’s entire online, Digital and eCommerce budget, including website development, maintenance, and outreach promotion, personnel and operations expenses. I led the development and management of a comprehensive digital strategy, including all promotional material, content creation, design development and implementation, and on-line partnership building. I supported Napleton’s advertising efforts, editorial & consumer marketing decisions, design plans, and overall strategic planning for the Digital and eCommerce business.

1999 New era of the Internet was a hot topic to the automotive industry and I was lucky enough to be in the right place at the right time with the right knowledge and expertise. I was personally asked by Mr. Rohrman to head up their Internet initiatives after my training session to his group during his quarterly steering committee meeting at University Inn, Lafayette Indiana. I accepted his offer to be his 1st Group Director of eCommerce and Internet Director One responsible in bringing the group to the digital frontier. Bob Rohrman Auto Group comprises of 27 locations and 40 franchises. It was a fascinating opportunity working right under one of the most knowledgeable dealer group principal and self-made billionaire. Work ethics second to none and focus sharper than an eagle’s eye. I was given full rains and responsibility to develop the entire digital presence and Internet sales operations from the scratch. I led in the creation, development and management of a comprehensive digital strategy, including all design development and implementation. I supported overall strategic planning for the Digital ebusiness. Created and developed an online digital strategy, set standards and goals, oversee all aspects of its implementation and monitored the strategy’s success. Created & Integrated emerging technologies and applications into AVV ILM (Internet Lead Management) systems like the unique integration of the blackberry two way integration with the ILM that was one invented by myself personally and perfected that was only available to staff working under my command. Personally created fresh Rohrman.com’s on line reputation and helped in achieving the highest CSI across all of our locations was done consciously with the goal of promoting a positive Bob Rohrman image. I can’t thank enough Mr. Rohrman for the opportunity that put me so far ahead of the curve. We are still friends and he recently sponsored our Auto Executive Summit in Chicago.

Norwalk, Ct, Us

Recruited by John P. Deblasio @ GE in launching their first ever online application in an automotive industry. Company originally created the app GE DealerXpress and licensed to GE.World Design Group, Inc. out of Suite 212 • South Hill Business Campus, I was in-charge of quality assurance and training the dealers as to the usage of the product. I was responsible of Training Chicago land dealers in utilizing the online submission of the credit application. The Retail Training Manager to lead and drive a world class training culture by delivering product and process training to GE dealers in the Midwest Region. Specifically, I was responsible for in-dealership product training, lease training, and leveraging other technology and training tools to add value for GE and its products. I was accountable for sales manager and sales consultant Lease certification program & compliance. This position was under the leadership of the GE Director John P. Deblasio.

Chicago, Il, Us

Elite of Lexus, Director of eCommerce. first Internet Director for the largest Lexus dealership. coordinate with cobalt group in establishing the website for the the dealership. work with the sales staff and train them. Manager the Internet department and evaluate all the third parties growing our of woodwork during this era. it was a fascinating time and a huge learning curve. ROI was established and sales were initiated on the internet or via the internet. due to the success of the operations the Lexus corporate visited and were very impressed with the process established and carried on. their comments were " It was very informative for us to know your internet activities which are leading the edge. And we also understood how much effort that you put in these area to expect the future business. I certainly keep you informed if I see any other activities that will make your operation even better. But for the time being, your operations are far exceeding our knowledge and expectations. I hope you will keep this level of service to your customer and grow your business. Hiro Yoshihashi, Executive Coordinator ( Lexus / Toyota Corporate) Toyota Motor Sales, U.S.A., Inc."

While doing ABC Consulting I met with Darryl Robert the General Manager at North Ave Honda and he offered me a position as a Finance and leasing manager. The offer was such that I could not refuse. Started as a Business and leasing manager and quickly recognized the need of full fledge leasing department and established it. Main focus was development of leasing business and lease portfolio. With full support of the management we launched massive leasing efforts and quickly reached the heights number of lease vs retail. We monetized GE Capital Auto leasing incentives, Lease retention incentives of GE and American Honda and other leasing sources to deliver huge number of New Hondas, pre-owned Hondas and other vehicle leasing under GECAL programs. In no time reestablished as a leasing guru and a Dr. Lease. Received huge bonuses from GECAL, Oxford leasing, Barco leasing and other leasing sources. North Ave Honda was a small Honda dealership but we sold more leasing than the largest Honda dealership in the region. North Ave Honda was the number one dealer in lease retention.

I was In charge of day to day operations of all activities in Business Office. Offered Vehicle financing, Insurance and leasing to customers. Our dealership started a new phenomenon in the region and in our industry by offering New Toyota trucks leasing for $99 month. We had bill boards created and posted on trucks in front of the dealership drawing nonstop inquiries and sold more vehicles especially trucks through leasing. We sold more vehicle in leasing compared to the largest Toyota dealer in the region. It was a monumental task since the Toyota cars were in huge demand but you could only get the allocation of Toyota cars by selling your Toyota truck inventory quota. We commanded the highest number of Toyota trucks sold and ratio of Toyota cars vs trucks were unmatched in the nation. This is where I become known as a “Lease Doctor”. We produced huge profits and enjoy the glory. My business ABC “Auto Buyers Consultants” was taking off and wanted to peruse it further and moved on.

Steve Rashkow the General Manager of Quality Toyota approached me to join their ranks as a Leasing and finance manager with a lucrative offer. Join the club and very soon established as an expert in leasing authority. During this time learn that the dealership is acquiring a new property and will be moving. Steve Raskow decided to Start ADS Automotive Dealer Services and moved on. I was given the rains of the operations. I quickly learned to run the Toyota dealership as a General Manager. Very soon when the time comes to move to a new location and the owner brought in Tim Rice from Elgin Toyota since it was the owner’s commitment for some time.

Opportunity arise at Loeber Toyota (Part of Loeber Motors now it is Metro Toyota) I met with the General Manager Dominic Marino, Dominic Marino was a Chicago Police Officer and decided to come into the auto industry. Dominic was a very successful dealer operator. I started as a sales person selling Toyota and was the most successful sales person at the dealership. Dominic presented me with the opportunity to be a Finance Manager. I attended ADP school in Hoffman Estate location for training as a finance manager. At this time Toyota representative Tom Good Taught me how to do TMCC leasing. Good old days sold lot of Toyota since they were in huge demands and made it very rewarding. Sadly all good things come to an end. The dealership was sold to Perry Snower and the dealership’s name was changed to Metro Toyota. With new ownership comes the new pay plan and I decided to move on.

Moved from Z-Frank Chevrolet to a few blocks to a Ford Dealership strictly in a pre-owned department. Sung Su Kim was one of the most brilliant pre-owned directors I have ever come across in my automotive careers. He was the most profitable in performance and honest individual I met and worked under. Here I learn how to focus on pre-owned vehicles, how to appraise, recondition, Market, Turn over the entire inventory in a very short time with a huge profits. This was a dedicated operation and required long hours. Paid the dues and learn from the best. Managed the pre-owned department under Sung Su Kim and ran successful pre-owned operations at Ray Kim Ford of Chicago. I

Trained by Les Barnett to sell New Chevrolet and used vehicles at the Chevrolet Dealerships. First time learn a road to sale by this great legend in an automotive industry and learned how to ask for sale to close the deal. That’s where I learn 1: Meet & Greet 2: Fact Finding 3: Help selecting a vehicle 4: Presentation and demonstration of the vehicle 5: Trail Close 6: Trade-in Evaluation and a Silent Walk around the trade-in 7: Write up and T/O 8: Negotiating and Closing 9: Process to Turn to Business Office 10: Delivery of the vehicle with highest customer satisfaction and now it calls a CSI in mind. Looking back the principles of business has not change a bit and process remains the same just additional technology and tools to make our jobs easy. Here I learn how to sell vehicles and enjoyed the reward of being the top salesperson in units and gross within a short period of time. I loved working with customers and relished making good money.

Master Of Business Administration - Mba, Business Management & Marketing

B.Com, Accounting And Business/Management