Provide leadership to companies who seek to implement world-class product management in their organizations, systematize their operations/marketing, and adopt automation.• Coached over 20 small businesses to create innovative solutions for membership, e-commerce, web and mobile applications servicing over 500,000 customers.• Crafted hypothesis-based, system level requirements and marketing plans with success metrics determined by the results of A/B tests. • Implemented automation tailored to the SMB’s processes and goals resulting in over 10,500 new leads.• Mentored founders in product management best practices to ensure data validated, customer centric decision making. • Collaborated with research and development for knowledge transfer to validate early concepts. Implemented Infusionsoft integrations and automation resulting in a sales increase of $500,000+.

Senior Program Manager responsible for all program management dealing with the launch of new features and products to end users through collaboration with project management, operations, technology and IT teams. • Successfully converted 5 legacy sites to a new software via remote interaction and training that minimized downtime and allowed teams to quickly return to production level output. • Implemented training programs and launch processes for each of the five product tracks developing and releasing new products via agile methodologies. • Function as a subject matter expert to provide design, training, and launch planning for new software features.

Sr. Product Manager for the company’s internal vehicle reconditioning software that serves 10,000 Carvana users, 17 new Carvana inspection centers, and facilitates $150 million dollars in parts spend, while overseeing all of reconditioning operational transactions for a total of 1,349,320 vehicles in the last two years. • Recognized as a key product leader by receiving the company’s first Ignition award in 2021 for product management excellence and leadership in the nationwide deployment of Carvana’s new reconditioning management software. • Create roadmaps and launch planning of MVP level and enterprise level software for five software development tracks that deploy an average of 22 software updates per week from infrastructure updates to user interface improvements. • Drive all product experimentation for new initiatives with a unique, easy to understand approach. MVP level releases and experimentation have produced five new user portals, three new mobile applications, three user workbenches, and two upcoming IOT experiments. Each new product has delivered thousands of hours and millions of dollars saved.• Lead change management for 10,000+ Carvana associates to be aware and trained on new software releases while maintaining production quotas. Instrumental in ensuring the proper training and technology preparations to open 17 new vehicle inspection centers across the U.S. with the pleasure of personally overseeing each one on site.• Created Carvana University in less than two months with an MVP roll out of new education software integrated with Workday learning to better serve and accelerate the training of new Carvana employees resulting in 2,500 new certifications in 40% less time.

I lead product and set the product vision for the VixxoLink ecosystem platform that allows industry-leading companies to reduce maintenance costs, improve service delivery, and increase asset uptime with real-time facility and asset data and actionable insights.Vixxo is a leading technology-enabled asset management and business insight company providing integrated facility management solutions and services that unite asset and facility management. Through deep expertise across 100+ trades, time-tested processes, and a comprehensive technology platform, we deliver the complete asset management that allows clients to focus their energy instead on their customers.Add to that a national network of 150,000 service provider technicians that service over 65,000+ client locations, clients know they are in good hands.I'm the driving force behind the VixxoLink product roadmap, innovation planning, feature prioritization, market research, beta program roll outs, internal and external stakeholder engagement, product management training and a cultural shift toward product led design and development. Contributing to the amazing culture at Vixxo, I am proud to be part of a company that has been recognized by Inc. Magazine as one of the fastest growing private businesses in North America for the past eight years.

Led a team of remote designers and developers in agile development methodologies for a SaaS veterinary practice management software launch. • Managed the product roadmap based on user research, customer needs, market research, product features, business needs, company vision, and KPIs.• Created consumer engagement strategy by incorporating in-app guidance, videos, and follow-up automation to bring on 300+ consumers and increase retention.• Implemented design sprints to ideate and prototype potential features and conduct usability tests of a scheduling module with SMS that resulted in deployment in only 4 weeks. • Lead the development of customer-facing features with multiple releases to deliver 61 product updates in six months to enhance the customer experience.• Acted as product owner and QA for feature acceptance testing.• Champion of customer and user needs to understand end-to-end use cases for feature scope and priority by using the Product Board software tool.• Generated product marketing strategy including PPC, influencer campaigns, affiliate marketing, and employee generated content that attracted national attention from major veterinary publication for cover article. • Implemented API integrations with industry leading diagnostic equipment partners.

Senior Product Manager for 15 startup companies in various stages. Implemented Lean Startup principles to facilitate validated learning through experiment-driven, iterative design and development. • Created new customer onboarding plan and four-part product training system to define MVP product strategy for over 30 product launches in 9 months. • Formulated dozens of hypothesis-based, system level requirements with success metrics based on A/B tests and lean startup methodologies to determine feature success. • Coordinated efforts as project manager for distributed design and development teams across the U.S., India, and Uruguay.• Participated SCRUM ceremonies, sprint planning sessions, and story grooming.• Worked closely with clients to create data-driven experiments, prioritize backlogs, and produce experiment driven development.• Developed KPIs for 47 product experiments to ensure decisions were always data driven.

Created the first online video directory for senior living with a robust SaaS video lead generation program to boost move in metrics for the nation’s largest senior living companies. • Negotiated contracts and signed up the nation's four largest senior living firms.• Demonstrated customer centric orientation, with the ability to translate observations and customer insights into features and product improvements.• Conducted market research to determine product/market fit for video analytics software that produced an LTV of $4,500.• Owned the products through the entire product development lifecycle.• Conducted competitive analysis to defined the product roadmap through persona research, experimentation, and innovation accounting. • Created clear requirements and core end to end user flows to ensure UX and engineering had the proper guide in place to complete their work. • Created marketing campaigns to grow revenue by 30% in the first year, 57% in the second year.• Raised $300,000 from angel investors at a $2M valuation.

• Created experiments to determine market demand that produced 500 subscribers in three weeks• Cultivated user relationships and devised UX to accomodate needs to increase adoption by 50%• Personally attracted top CEO’s for advisory positions from Arizona’s most prestigious tech firms• Acted as Scrum Master to the development team to complete an MVP using scrum ceremonies• Devised all marketing automation and process automation campaigns in Infusionsoft

We created the first luxury wedding photography studio with four ceremony photographers, online file delivery and a beautiful simple system that allowed the team to deliver a photo montage wihin hours of the ceremony for viewing at the reception and final delivery in less than 14 days in most cases. and promo video film studio.

• Worked jointly with engineering teams to produce cost effective design for mass production• Responsible for on site supplier audits and evaluations for strategic sourcing decisions• Reduced cost of main power conversion unit from $64K to $17K through VAVE

Utilizing lean manufacturing and inventory principles (kanban, 5S, kaizen) I was responsible for $2 million in inventory to support 3 well known Fluke products for digital multimeters. We managed supplier relationships and JIT inventory.