- Played a key role in the conceptualization and development of Ukiyohi, a cannabis accessory start-up brand, contributing to brand launch, event marketing & influencer management

- Manage and enhance omni-channel customer service efforts, including email, social DM, phone, while utilizing integrations across Shopify, Gorgias, G-Suite, Attentive SMS and Klaviyo Email- Curated and scheduled engaging content across multiple social media channels, contributing to an increase in followers by 35% and enhancing brand presence- Within Shopify storefront, authored compelling blog content, updated product listings and executed SEO strategies, including backlink building and relevant keywords, to improve organic traffic - Fully managed global vendor network, including partners in: Argentina, Poland, China, Spain, and Austin, Minnesota- Managed fulfillment processes and inventory control, streamlining operations to reduce turnaround times by 40%- Assisted in the production of photo and video shoots, contributing to high-quality visual content

- Main creative and contributer for Uninews weekly newsletter- Manage 3 social media platforms with strategic marketing techniques and data analysis to increase brand awareness and growth for a start-up video production company- Collaborate with a team of 6 to produce 15+ full-length videos highlighting university talent, stories, and creativity utilizing technology like Final Cut Pro- Develop effective communication and marketing strategy to generate new leads and expand audience

- Created and maintained a monthly social media content calendar for J. Peterman and Territory Ahead, ensuring consistent posting across Facebook, Instagram, Pinterest- Developed and executed a comprehensive social media and content strategy, increasing brand visibility and engagement- Acted as the primary voice of the brands across social platforms, fostering positive community engagement- Developed KPIs for social media, including social following, engagement, and conversion rates- Ensured alignment of social promotions with inventory levels and catalog marketing drops- Established processes for creating UTM links, scheduling content to social platforms, and initiating influencer outreach and collaborative content strategies- Collaborated cross-functionally to build a comprehensive "asset bank" with a brand style guide, incorporating seasonal color palettes, fonts, and logo usage for consistent brand representation across all platforms- Led the end-to-end management of merchandise sample and photography processes, ensuring timely delivery of high-quality assets in line with a meticulously maintained sample administration calendar- Directed weekly cross-departmental meetings to address sample logistics, photography quality, and calendar updates, ensuring seamless project execution- Collaborated with photographers to create visually compelling lifestyle and product images- Assisted with the upload and maintenance of products on the Shopify e-commerce platform, ensuring product data accuracy and seamless customer experience- Led UI/UX enhancements on the website, implementing design edits to improve user navigation, product discovery, and conversion rates- Created and launched an updated shipping and returns portal, streamlining customer service processes and improving post-purchase satisfaction- Managed and mentored a junior team member, providing guidance on e-commerce operations, website maintenance, and digital content strategies

- Main point and representative for the club, producing 15+ events per year - Leading during 20+ member meetings and biweekly executive board meetings to determine events- Planned, created, and implemented highly effective club development plan, oversaw and assisted in activity reports, and created events

- Independently directed marketing campaigns and created content for 17 shops on the street Sdrucciolo de’Pitti in Florence, Italy- Managed a cohesive social media page and website in order to market these artisanal shops to an international audience- Conducted market research on hashtags through comparison of other similar social media accounts to drive growth and tourism

- Was hand selected by faculty to speak on community issues to increase student satisfaction during their college experience

- Responsible for designing and creating marketing campaigns through digital and print media for all board events, inclusive to over 500 PES members- Managed communications with the PES professional staff about social media usage as well as harbor the responsibility of creatively updating and managing the boards social media and website

- Advised 29+ UMN Freshman and Sophomores on topics crucial in navigating college, resulting in increased participation and retention rates for first generation, modest-income and BIPOC students- Discussed and responded to social, political, and economic events to work towards racial equity, social justice, and positive social change - Organized and facilitated the PES Fall Conference and Summer Seminar in which 500+ U of M students and faculty attend grasping greater self-clarity for mentees and increased awareness for the PES program

- Worked independently and with cross functional teams to develop a creative, functional sales sheet for a new category and an analysis on the overall dumpling SKU portfolio across the entire foodservice business - Completed a cohesive, 1-hour presentation presented to leadership overviewing project work, data analysis, and creative process with solid recommendations to improve the foodservice business- Planned, organized, and lead various project meetings with key stakeholders to develop increased understanding and communication

- Demonstrated attention to detail while collecting prospect informational updates in order to maintain accurate records while encouraging financial support for programs and facilities- Accepted and applied feedback, while remaining positive and composed in a challenging and stressful role- Applied knowledge of effective communication, negotiation and positive rapport building with a wide variety of individuals