Autumn Fitzpatrick, Mpa Email & Phone Number

• Launching, QA'ing, and analyzing paid social campaigns including Facebook, Twitter/X, Instagram, Tik Tok, Reddit, LinkedIn, Snapchat and Pinterest
• Daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Facilitating creative trafficking and implement trafficking materials and creative templates
• Manage digital reporting needs for all clients to include bi-weekly, monthly, quarterly and post-campaign analysis (varies by client)
• Provide strategic insights, optimizations and recommendations as it relates to the performance of social media campaigns
• Prepare presentations and present digital reporting to clients as needed

• Builds email campaigns using Pardot and overall planning, including audience segmentation, general content of emails, timing, analysis and testing opportunities.
• Maintains and owns Pardot and Salesforce reporting dashboards to show overall ROI from email channels.
• Owns the end-to-end user journey, including creative ways to engage and reach clients, prospects and partners through email channel.
• Collaborates with Sales, Partner, Business Services, Client and leadership teams to ensure design, layout, and messaging is clear and concise within email channel.
• Assists with creative direction and deliverables including collateral and email copy writing.
• Manages social channels and strategy across LinkedIn, Facebook and Twitter.

• Performs technical and creative development work (email, social media content, graphics, etc.)
• Architects strategic email marketing campaigns via Salesforce Pardot - welcome emails, monthly campaigns, journey mapping, etc.
• Maintains the content, scheduling, security, and integrity of the San Antonio Food Bank's presence on digital marketing platforms - Facebook, Twitter, LinkedIn, Instagram, Youtube, etc.
• Ensures data consistency for accurate digital marketing reporting and analytics purposes. Upholds the San Antonio Food Bank brand guidelines and monitors external/internal compliance
• Accepts direction from the Director of Marketing and Communications to collaborate with other departments as needed to identify, research, and develop strategic digital marketing content
• Contributes to other projects and departments efforts as assigned.

• Meet with various managers to determine e-marketing and Pardot needs.
• Create and manage contact lists for various e-marketing campaigns.
• Develop customized campaigns and solutions within the Pardot platform.
• Architect strategic e-marketing campaigns that utilize the power of Pardot.
• Create timelines and develop foals based on organizational needs.
• Ensure data consistency for e-marketing campaigns, accurate reporting, and analytic purposes.

• Assists and supports the digital team in maintaining and managing all digital assets, including SWBC’s web presence, marketing automation system, digital platforms, and delivery vehicles for digital advertising assets.
• Takes strategic direction from Digital Media Manager on how/when to implement marketing automation, paid adverting, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing.
• Works alongside the Marketing Analyst to pivot marketing campaign executables.
• Responsible for the management and maintenance of content on swbc.com and the company’s other related corresponding internet sites (i.e. swbcmortgage.com).
• Completes daily requests from the business to perform daily maintenance tasks on digital assets.
• Works closely with the Social Media Team to ensure cohesiveness across social media activities as they pertain to the digital landscape, including social promotions that are intended to drive traffic to dot com, in an.

• Maintains and tracks corporate advertising schedule to ensure artwork is delivered properly and on-time and maintains a contact list for all SWBC contracted publications.
• Provides assistance in facilitating marketing efforts and vents by working closely with the Marketing team to include ensuring the timely distribution of marketing collateral.
• Manages the distribution of corporate sports and entertainment event tickets by developing distribution packets, tracking ticket usage, communication guest information and meeting special ticket requests to maximize.
• Performs social media administration duties; including on boarding training, problem resolution, etc
• Assists with sponsorship activation; monitors progress and success of sponsorship campaigns.
• Provides administrative support to the marketing management; opens, sorts and delivers mail; coordinates schedules and travel arrangements; answers and routes incoming telephone calls; composes correspondence; prepares.

Responsible for supporting a strategic, multi-faceted social media program designed to build and strengthen the agency’s role in the community and to increase donor participation. Responsible for coordinating and creating agency graphic design needs for the agency’s service areas and coordinating/creating videos for events, social media and special.

• Perform store searches for customers
• Work closely with other associates in efficient manner to best assist the customer
• Provide excellent customer services and resolve all customer concerns

• Managed their social media outlets. Including Facebook, Twitter and Instagram
• Kept their analytical report up to date on a weekly basis.
• Assisted in making calls to schools for the program in order to confirm meetings.

San Antonio, Texas Area

• Organized data in spreadsheets
• Helped in making calls to possible sponsors
• Attended events to help sponsors with setup

Master'S Degree, Public Administration

Bachelors, Communication-Public Relations

Bachelors Degree in Communications with a concentration in Public Relations & Minor in Business Administration

Education record

https://trailblazer.me/id/autumnfitzpatrick