▪ Managing a four-person team responsible for data collection, reporting, and social media strategy.▪ Leading an institution-wide transformation effort to consolidate and standardize data collection for web, email and social media across nine independent business units. This is allowing leadership to benchmark performance across the institution and comparative organizations, set new team goals, and provide more insightful reporting to funders. ▪ Implementing a social listening strategy to monitor brand perception, identify and respond to communications issues/crises, and track overall reach and engagement on key issues. This new capability has been integral to formulating responses to critics on sensitive issues. ▪ Developing a social media strategy roadmap to consolidate over one hundred individual accounts into clear categories reaching specific targeted audiences. Early results demonstrate a year-over-year engagement growth of over 150%.

▪ Identified emerging trends across more than 100 client sites, including clients across eight federal agencies, and worked with cross-service team to convert insights into measurably stronger approaches, processes, and outcomes.▪ Led processes as a trusted senior advisor that brought together organizations' leadership to agree on definitions of project success, refine long term communication goals, and develop reporting strategies. ▪ Led the implementation of Google’s Universal Analytics in over 70 sites via Google Tag Manager, including custom data collection, integration with third-party data (including email marketing tools, social media platforms, and CRMs), and report configuration.▪ Developed reporting strategies that both monitored big-picture strategic performance and uncovered opportunities to optimize marketing strategies, user flow, on-page interactions, and content performance.▪ Mapped together multiple approaches to user research (including usability testing, audience interviews, and analytics) to paint a broad picture of site performance and identify optimization opportunities. ▪ Employed analytical approach to architecture design to create solutions with clearly measurable outputs that exceeded performance goals.

Founded and grew analytics practice from the ground up, including: defining service offerings, training staff, developing standard templates, developing standard processes to complement existing workflows, and supporting business development. Led the implementation of Google’s Universal Analytics in over 50 sites, including custom data collection, integration with third-party data, and report configuration.

• Took analytical approach to architecture design, creating solutions with clearly measurable outputs that exceeded performance goals, often increasing conversion rates by over 50%.• Primed users for conversion by architecting user journeys that wove together engaging narratives and clear pathways.• Mapped together multiple approaches to user research (including usability testing, audience interviews and analytics), to paint a broad picture of site performance and identify optimization opportunities. • Conducted SEO audits and recommendations resulting in search traffic increasing by over 200%

Presented two workshops providing instruction on leveraging site usage data to enhances website design, streamline the decision-making process, and tighten overall design over time.

• Produced interactive data visualizations to convey complex concepts• Conducted user testing and reporting• Created cross-platform analytics reporting strategies• Oversaw Omniture and Google Analytics implementations• Lead user-story workshops for agile projects

Security Clearance Level: Secret • Collected and monitored project requirements• Managed client deliverables for approval• Produced interactive prototypes• Created responsive and mobile-friendly interfaces• Conducted, analyzed and reported findings on usability testing• Integrated web analytics and baseline reporting into site designs• Routinely led interviews, workshops and presentations with CEOs, Deputy Assistant Secretaries, Directors and Managers• Extended user-centered design practices into the content management system, creating an intuitive experience for content owners

• Managed redesign of IOM website from proposal to launch • Conducted user testing and stakeholder research to align design with audience needs • Integrated with existing databases, increasing consistency and accuracy • Supervised review team responsible for migrating 9,000 pages of web content• Proposed, developed and launched online awards management system streamlining process previously managed on paper• Produced training materials and conducted regular training courses for staff; providing technical instruction and best practices for maintaining the IOM website

• Developed web strategy for national social marketing campaign• Coordinated with local campaigns to develop customized community websites• Used webinars to train local campaign leaders to manage their own websites