Digital Content Specialist
CurrentResponsible for collaborating with clients and Business Account Specialists to develop and implement strategies for ad platforms, social media, email marketing, content creation, and affiliate/influencer programs with the overall goal of increasing client revenue and customer engagement.Collaborates with clients to identify specific digital needs and areas of opportunity for increasing brand and product exposure to increase sales and grow consumer engagement. Creates and delivers internal and external presentations regarding new business objectives and digital content strategy. Identifies, develops, coordinates, and implements marketing strategies for online interactive media through variouschannels. Establishes performance specifications, cost and price estimates, market complications, sales parameters, and partners with internal team to aid in executing strategic plan. Reviews performance reports with clients and recommends changes to stay aligned with overall strategy of brand.
