Autumn D. Mcdonald is a Market Research Maven, Sociocultural Anthropologist, Adjunct Faculty, and Board Member at ADM Insights & Strategy. She possess expertise in strategy, customer insight, segmentation, cross functional team leadership, shopper marketing and 29 more skills. Colleagues describe her as "Autumn McDonald is a very great person to work with! I had the pleasure during my three years at Hershey. Autumn led the Global Consumer Insights Department; and I led strategy, Ecommerce and business transformation in China. Autumn is highly energetic, strong in Analytics and super experienced to identify solutions, ideas, next steps out of her consumer research. It’s about being actionable and changing the world. Thank you to her and her team China launched a new product innovation this year, the first real innovation in Chocolate since the kinder egg, and tailor-made for the Chinese market. Autumn is fun to work with, highly respected and loved by her teams. She is pushy, strict and has high analytical and professional standards. At the same time, she knows how to motivate the team, is a great communicator, and committed to build and develop team members’ skills, which is highly relevant in young emerging markets such as China. I still remember many great conversations about consumer trends, consumer habits and cross country behaviors and how they may impact us, the company and the industry. She looks ahead and is very inspiring. She has great experience across the world, adapts to cultures quickly, and we had a great time as a US-German-Chinese team!", "An excellent leader that I have ever met in my past 20 years career life! Rich experiences in various industries. Never stop provoking deep insights to drive valuable and actionable actions. Embrace new technology and changes to game change insights function. Cultivating people to grow in both career and life. So glad to have been worked with you!", and "Autumn is an Insights professional dedicated to doing right by the consumer. She is masterful at identifying the right means to uncover consumer truths that will enable and inspire great marketing. She was a true partner to me at Kraft Foods and it is my sincere hope that we will someday have the pleasure of working together again."