- Developed and executed growth marketing strategies to drive member acquisition and retention and new location acquisitions, including email campaigns, onsite marketing, and website promotions. - Recaptured targeted lost members through email nurture campaigns. - Maintained a weekly member newsletter by using CRM software.- Optimize organic traffic lead generation through web content, blog writing, and site optimization. - Developed and executed SEO strategy for content and website to drive site traffic. - Build reports around marketing efforts and campaigns and provide actionable insights from data analysis.- Managed and supported targeted Google Ad campaigns, measured impact, and provided actionable insights. - Utilized UX design practices to build new web pages and user interactions, including CTAs and forms.- Designed and implemented web ads using Adroll.- Created on-site marketing materials using Canva.

- Collaborated with cross-functional teams to develop e-learning courses.- Created business case studies and instructional documentation in Word and PowerPoint.- Copyedited video scripts for training purposes, ensuring clear and concise communication of key concepts and objectives.- Utilized Storyline and Articulate to design interactive learning materials.- Improved and optimized content for accessibility and maintained style guide alignment by providing copyediting and proofreading. - Conducted user accessibility testing using screen readers and accessibility insights tools, and coordinated with designers and developers to tackle accessibility tickets in ADO. - Assisted in the development and launch of over ten fully developed e-learning courses for internal Microsoft sales and management staff use.

- Conducted user surveys and interviews and leveraged data to develop personas, empathy, journey maps, user stories, and flows in order to make informed design decisions. - Utilized the double-diamond process and design sprint.- Created effective case studies to showcase findings and design decisions with clients and stakeholders.

• Created article content for businesses across a variety of industries with the goal of creating good SEO.• Established repeat clients and became a regular contributor to their blogs. • Researched topics in a wide range, from pet care to psychology to home repair. • Met deadlines on time with quick turnarounds and picked up extra assignments when needed. • Wrote about 5,000 words per week in researched and copyedited content.

• Collaborated with authors across different genres.• Assisted authors with prose to develop storylines and character arcs. • Reviewed writing for grammar and spelling mistakes and made suggestions for rewrites.

• Made bank deposits of cash and checks every night after store closing. • Ran point of sale and trained new employees on point of sale.• Did inventory counts and received store shipments. • Promoted store marketing material and sold additional warrenty add-ons at check out.