Autumn Barker Email & Phone Number

Orlando, FL, US

Orlando, FL, US

• I lead campaign and creative development from ideation to execution for large, cross-division campaigns across several high-visibility university initiatives. I oversee brand strategy and ensure brand quality across.
• I directed the UCF Day of Giving campaign, achieving a 340% increase in total donations and a 41% increase in total donors, raising over $3.79M from 4,438 donors in 2022.
• In 2023, I managed the UCF Day of Giving campaign to raise $6.87M from 5,070 donors, marking an 83.9% increase in total donations and a 73.6% increase in individual gifts year-over-year.
• My implementation of gamification strategies, including lapel pins, led to a successful campaign with a 32.9% increase in donations reaching over $9M in 2024.
• I developed and launched a social media quiz in 2024, resulting in a 22% engagement rate and 14.6% conversion rate, contributing to over 1,000 gifts.
• My efforts established a cohesive brand and creative style for UCF Day of Giving, significantly boosting recognition and engagement.

Orlando, FL, US

• I designed and implemented social media and content marketing strategies to drive business revenue and profit while leading multiple team members to establish a firm foundation for organizational growth in a start-up.
• My work established brand standards and developed the brand voice, tone, and messaging for Brand Manifest Inc.
• I directed social media and content strategy development, resulting in improved brand presence and engagement for clients across multiple industries.
• I onboarded and provided exceptional customer service for clients, fostering long-term relationships.
• My mentorship of a communications specialist enhanced her skills in media pitches and content development.
• I built trust with non-profit clients, helping them understand the importance of branding and its impact on their message.

Burbank, CA, US

• As an Account Manager for Yellow Shoes Creative Group, I played a critical role in creating and delivering digital and print content for Disney Parks and Resorts, helping to capture the attention of clients and.
• Bridged the gap between strategic development and creative execution to ensure the cohesiveness and effectiveness of campaigns.
• Demonstrated a deep understanding of the various audience segments within the Disney brand and the ability to think creatively and strategically to effectively engage each audience.
• Directed campaigns with seamless coordination across various creative, production, and marketing teams to ensure alignment with project vision and objectives.

Los Angeles, California, US

• I directed lead generation campaigns for a SaaS-based hospitality technology company. I crafted strategic engagement through digital campaigns, including social advertising and Pay-Per-Click (PPC) campaigns.
• I delivered 30+ qualified leads per month, boosting potential customer base and enhancing brand recognition.
• My development of brand copy and content following a rebrand led to a 22% increase in organic website traffic within six months.
• I increased the company’s social audience by over 27% within one year through targeted content and social strategies with a particular focus on LinkedIn networking and content creation.
• My coordination of the merger of Intelity and KEYPR resulted in the development of a unified brand voice and strategy.

Kissimmee, Florida, US

• I established and maintained client relationships with up to 6 clients simultaneously across a variety of business segments. I supervised the inbound marketing lifecycle for clients, crafting customized strategic.
• I led the charge in the agency’s efforts in Google Ads and YouTube Ads, increasing revenue by up to 10%.
• My efforts attracted additional clients by offering new digital advertising services, enhancing the agency’s service portfolio.
• I created full-scale social media marketing strategies, including nano influencer campaigns, for the local Ben & Jerry’s franchises.

• I assisted clients in developing customized content strategies to improve SERP rankings while leading a team of 7 direct reports to drive traffic to client websites. I crafted strategic plans for meeting the needs of.
• I turned around a challenging client relationship, saving a $25k/month contract and securing long-term business.
• My content strategies significantly improved clients’ SEO performance and online visibility.
• I conducted one-on-one consultations with clients to tailor content strategies to their specific needs and goals.

Lake Buena Vista, Florida, US

• Participated in a multidisciplinary team serving 15,000+ guests daily
• Provided daily guest service in a Fortune 100 company
• Demonstrated guest service skills in high-volume setting
• Collaborated with multiple departments for quality guest experience
• Trained new and transferring employees in attraction-specific operations and company policies

US

• My responsibilities included:
• Researching and writing product reviews for the "Luxury Essentials" section
• Writing a monthly column, "In Case You Missed It," for Tampa Style Magazine
• Producing engaging articles on diverse topics such as music, health & beauty, and local attractions for publication in the magazine and on the website
• Conducting interviews
• Proactively pitching innovative and captivating ideas to drive the magazine's success

US

• My responsibilities included:
• Managing social media for both publications
• Writing product reviews for "Luxury Essentials"
• Monthly column for Tampa Style Magazine
• Researching and writing articles
• Assisting with editing

Managed a team of 25 summer bloggers, editing and uploading weekly posts, fact-checking, and assigning pitches.

London, -, GB

Tampa, FL, US

Bachelor'S Degree, English Language And Literature, General

International Business