Marketing Director
Current• Direct the strategic development and execution of FreshCut Crafts’ marketing initiatives, driving profitable growth in the direct-to-consumer space.• Manage the company’s social media presence across 5+ platforms, consistently growing engagement and brand awareness through creative campaigns.• Lead influencer partnerships and media spend allocation, ensuring impactful outreach to key audiences.• Analyze weekly analytics and consumer data to inform data-driven decisions, optimize… Show more • Direct the strategic development and execution of FreshCut Crafts’ marketing initiatives, driving profitable growth in the direct-to-consumer space.• Manage the company’s social media presence across 5+ platforms, consistently growing engagement and brand awareness through creative campaigns.• Lead influencer partnerships and media spend allocation, ensuring impactful outreach to key audiences.• Analyze weekly analytics and consumer data to inform data-driven decisions, optimize marketing performance, and refine strategy.• Conduct market research to identify trends and insights, ensuring the brand stays relevant and competitive.• Create compelling social media and website content, reflecting FreshCut Crafts’ unique value proposition of fun, easy, and waste-free crafting.• Oversee a dynamic marketing team, ensuring timely execution of campaigns aligned with company objectives and seasonal opportunities. Show less