Marketing Specialist
CurrentCampaign Strategy & Execution: Develop and execute multi-channel campaigns to increase brand visibility and drive engagement for Direct Supply’s diverse service lines, including design, construction, and furnishings businesses. Focus on achieving measurable outcomes that support revenue and growth goals across multiple departments.Metrics-Driven Achievements: Consistently meet or exceed key performance indicators, achieving targeted impressions, leads, and user engagement rates that contribute to annual revenue goals totaling over $150M. Successfully maintain high visibility through 135k+ impressions, drive significant web traffic growth, and implement lead generation initiatives that increase qualified sales opportunities.SEO & Analytics: Leverage analytics to optimize content, increasing search engine visibility and engagement through strategic use of title tags, meta descriptions, and data-informed content adjustments.Strategic Marketing Collaboration: Serve as the primary marketing contact for a sales team of over 30, partnering closely to align strategies with business objectives and providing high-impact marketing materials that resonate with diverse B2B audiences and support the company’s long-term growth trajectory.