Campaign Strategy & Execution: Develop and execute multi-channel campaigns to increase brand visibility and drive engagement for Direct Supply’s diverse service lines, including design, construction, and furnishings businesses. Focus on achieving measurable outcomes that support revenue and growth goals across multiple departments.Metrics-Driven Achievements: Consistently meet or exceed key performance indicators, achieving targeted impressions, leads, and user engagement rates that contribute to annual revenue goals totaling over $150M. Successfully maintain high visibility through 135k+ impressions, drive significant web traffic growth, and implement lead generation initiatives that increase qualified sales opportunities.SEO & Analytics: Leverage analytics to optimize content, increasing search engine visibility and engagement through strategic use of title tags, meta descriptions, and data-informed content adjustments.Strategic Marketing Collaboration: Serve as the primary marketing contact for a sales team of over 30, partnering closely to align strategies with business objectives and providing high-impact marketing materials that resonate with diverse B2B audiences and support the company’s long-term growth trajectory.

Supports marketing team in duties ranging from upstream market analysis to campaign execution.Execute marketing plan tactics to achieve business goals, measure results, and make adjustments.Collaborates with product management on data integrity and merchandising initiatives and supports initiatives to create content for digital channels.Scopes and prepares marketing deliverables to advance business development efforts.

Major in Corporate Communications, Minors in Anthropology and Health Communication.

Lead program to revamp social media platforms for Riverwest Outdoors, as well as serving in a secondary role as an outdoor adventure specialist. Designed and executed internal communication programs to improve employee communication. Assists in developing scheduling systems and manages company calendars.

The sole manager of all social media accounts for the Marquette chapter of Alpha Chi Omega.Developed vision and revamped social media content, therefore continuing movement for a more accessible and inclusive environment.Delegates responsibilities to a committee of six peers to design apparel and run internal programs for chapter.

Responded to telephone inquiries from both customers and vendors.Known for ability to interact with wide demographic of people. Aimed for quick complaint resolution; known for polite mediation and settlement of conflicts.Maintained leadership role and company professionalism as the youngest member of the sales team.