» Edited existing 2013, 2012, and 2011 InteriorDesign.net content in new Content Management System (CMS) to implement SEO keywords, correct any grammatical and formatting errors, and ensure consistency with wireframe style guide in preparation for site relaunch in October 2013» Worked with development team to catalog and correct outstanding site functionality issues on new InteriorDesign.net site» Produced slideshows and blog posts for NewBeauty.com and designed graphic elements for NewBeauty.com slideshows using InDesign and Photoshop

» Wrote and implemented social media strategy document for all channels (Facebook, Twitter, Instagram), including activation plans to market Surface-branded events» Proposed and oversaw redesign of Surfacemag.com as a marketable property against goals of increasing online subscriptions and implementing digital marketing partnerships with brands » Designed marketing programs with integrated digital, print, and event components» Wrote custom sales materials to aid sales team in responding to RFPs» Participated in sales pitch meetings with current and potential clients and creative contributors

» Managed Interior Design Facebook, Twitter, and Tumblr accounts » Over eight-month period, grew Facebook following by 80,000 and Twitter following by 40,000 » Tracked social media performance and compiled weekly stat reports for Digital Director» Compiled and produced comprehensive digital resources of products and materials featured in each editorial» Developed a searchable database of the magazine’s images, organized by market segment, image content, firm, and location» Worked in InteriorDesign.net CMS to produce digital content for each issue

» Assisted Marketing and Publicity Manager in creating and distributing press materials about upcoming titles from the UVA Press.» Composed press releases and managed follow-up correspondence with authors about ongoing marketing plans.» Curated list of appropriate reviewers for distribution of press releases and review copies, utilizing AllBooks software database.» Managed distribution of review copies and press releases to reviewers.» Assisted in daily administrative tasks.

» Assisted in production of May/June and July/August 2011 issues of Surface magazine, a bi-monthly publication covering global contemporary design. » Wrote pieces for the Interiors and Ideas in Design sections. Interviewed subjects via phone and email.» Created database of national and international Architecture and Interior Design firms to identify potential projects for coverage in future issues. » Transcribed interviews with subjects of feature stories conducted by the Editor-in-Chief and Assistant Editor. Transcriptions were either used directly in interview pieces or to provide quotes in articles. » Assisted in office administrative tasks.Ongoing Contributions, Fall 2011: » Continued support of editorial staff in production process.» Wrote Interiors pieces for September/October and November/December issues.» Wrote Ideas in Design pieces