Ava Mcfarlane, Wset Ii Email & Phone Number

Minneapolis, Minnesota, United States

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners.- Lead the development, implementation, and continuous improvement of creative process optimization that support both the efficiency and quality of creative work.- Innovate new agency creative service sales models in collaboration with executive leadership. Lead integration of reimagined offerings within new business, creative leadership, and integrated account, strategy, and project management leadership.- Co-manage and mentor cross-disciplinary teams, including the creative team, project managers, and other operational support roles. Foster a collaborative and results-driven culture that champions creativity while maintaining operational excellence.- Work closely with creative directors, account, project, and production leads to ensure that all creative deliverables are executed efficiently, of the highest quality, within scope, and on time. Facilitate smooth communication across departments and remove barriers to success.- Creative resource management- Collaborate with executive leadership and account leadership to ensure scope of work (SOW) proposals accurately reflect creative hours and maintain agency profit.- Continuously assess and refine operational practices to keep the agency at the forefront of creative excellence.- Work closely with executive and senior leadership to ensure that client expectations are met and exceeded. Participate in key client planning meetings to consult creative allocation and services strategy.- Manage creative hiring and onboarding of full-time and freelance art directors, designers, and copywriters, selecting top talent with award-winning creative work.

Minneapolis, Minnesota, United States

- Manage resource planning and allocation of creative talent across all agency creative projects, ensuring the right mix of skills and experience are assigned to meet project needs and client expectations.- Manage creative team workloads, ensuring that teams are working efficiently, working on projects that speak to their skills and growth goals, all while having fun, maintaining project timelines, and avoiding burnout.- Work closely with project managers, account managers, producers, and creatives to assess resource needs and adjust schedules/workloads accordingly.- Work in partnership with creative directors, project managers, and account managers to understand project requirements, timelines, and priorities. Ensure clear communication across all teams to guarantee alignment on creative resources.- Maintain a deep understanding of team strengths, skill sets, and career goals to ensure optimal utilization and identification of skill development and growth opportunities.- Improve resource management processes and tools to improve efficiency and reduce bottlenecks.- Provide consult to senior leadership to forecast resource needs based on upcoming projects and agency growth. Provide regular reports on resource utilization and any potential issues with talent allocation.- Address conflicts or issues related to creative resources, including adjusting priorities, timelines, and assignments to accommodate shifting client needs or internal constraints. Work directly with creative directors to manage performance issues and disciplinary action. - Manage relationships with creative freelancers to supplement the in-house creative team when needed.- Manage department meetings, gatherings, subscriptions, and all support systems for day-to-day department flow.

Minneapolis, Minnesota, United States

We inspire connections between brands and consumers through the celebration of food and the culture that surrounds it.Client Experience: Cargill, Gelson's Markets, Silver Fern Farms, Dinner Bell Creamery, Minted- Lead and manage multiple high-priority projects from client planning through to successful delivery.- Develop detailed project plans, schedules, and budgets; monitor progress, manage resources, and ensure timely completion.- Work closely with clients, account management, creative resources, marketing resources, and agency managing partners to gather project requirements, clarify scope, define deliverables, and seek opportunities to delight our clients per project.- Identify, assess, and mitigate project risks; proactively resolve issues to ensure project success.- Foster strong relationships with clients, vendors, and internal teams to ensure alignment, efficiency, and have fun while doing it.- Provide leadership, coaching, and guidance to junior project managers and team members.- Prepare and present annual scope of work (SOW) proposals, project updates, reports, and status summaries to clients, integrated account teams, and senior leadership/managing partners.- Ensure adherence to quality standards, regulatory requirements, and organizational processes.- Drive continuous improvement and innovation in project management methodologies and practices.

Minneapolis, Minnesota

Denamico provides Technology Solutions for Customer-centric Growth as a HubSpot Diamond Partner. We combine Go-To-Market and RevOps Strategies with powerful, integrated technology to move the needle when it comes to your Marketing, Sales, and Customer Service. Client Industries: B2B, B2C, CPG, Agriculture/Food, IoT, Hospitality, Real Estate, Sales Training, HealthcareExecuting integrated inbound marketing campaigns for a large portfolio of B2B and B2C clients to help them achieve their growth goals. My focuses include digital campaign project management, client relationship management, marketing and content strategy, and subject matter expert (SME) speaking engagements on behalf of the company.- Digital campaign project management (strategy, budgeting, pacing, execution)- Client main point of contact across all accounts- Content Planning & Execution (Social media management across all accounts, blogging, content offers, event promotion strategy)- Video & photo marketing content project management (assist production, manage logistics & budget)- Email marketing strategy (promotional campaigns, newsletters, A/B testing)- Website building (assist our Designer with website pages, landing pages, and website launch)- Reporting (weekly, monthly, quarterly, and annual digital/social reporting)- Lead generation strategy- Marketing automation- CRM/DAM management & client training- Identifying opportunities for agency-wide process improvements- Monitor industry trends and client competitors

Minneapolis, Minnesota, United States

The Coven is a community and co-working space built for women, non-binary, and trans individuals in the Twin Cities. We provide a network of radical spaces for changemakers through member events, workshops, and community resources.- Cultivate a welcoming, dynamic, and collaborative community by regularly connecting with members and gathering feedback to understand their needs. Act as a community ambassador to drive member satisfaction, loyalty, and retention.- Lead the planning, coordination, and execution of on-site and virtual events, including workshops, networking meetups, speaker series, and social gatherings. Ensure these events align with the interests and professional goals of members while also promoting the co-working space as a hub for entrepreneurship, innovation, and connection.- Execute social media and email marketing strategy to support member growth and program engagement.- Establish and maintain strategic partnerships with local businesses, organizations, and service providers to enhance member experience within the space.- Manage day-to-day operations related to programming and member services, ensuring smooth execution of all programs, events, and initiatives. Manage budgets for events and programming, track KPIs, and continuously improve the efficiency and impact of virtual and in-person event programming and marketing materials.- Work closely with managing partners and senior leadership to continuously enhance the member experience. Implement feedback systems to measure member satisfaction and identify opportunities for improvement in event programming, marketing, space design, and amenities. Assist in expanding the co-working space’s offerings to attract new members and increase member retention.

Greater Minneapolis-St. Paul Area

Colle McVoy is a full-service creative agency with a purpose-driven approach that leads clients to their next by influencing the products they make, the actions they take and what they say in the marketplace. Our integrated capabilities reach across all of marketing to make sure our clients are setting the bar for their industries, communities and culture.Client Experience: 3M (consumer products), Cub Cadet, Invisalign, Land O' LakesMulti-Channel Media Planning:- Assist media planning and purchasing for multiple clients across digital, broadcast, print, OOH and experiential channels with budgets up to $2MM, while maintaining active and collaborative relationships with partners and vendors.Reporting & Analytics:- Collaborative management of data analysis post-campaign to drive future media buying decisions.- Daily reporting, social listening, and analysis on client competitors, client’s target audience/users, national/international spend, demographics, geography, and general consumer trends to drive strategic media buying decisions. Managed billing and general scheduling.- Co-managed Colle McVoy’s first ever Big Data Compiling Initiative, organizing all agency spend across all clients across all media channels from scratch, tracking all-agency spend over the last 5 years of over $150MM YOY.

Saint Paul

Imagine|Deliver is a consulting firm that helps clients dream up new ways of working that benefit everyone. Client Experience: Saint Paul Public LibrariesWork directly with our CEO to invent community engagement strategy for St. Paul Public Libraries, collaborating daily with SPPL leadership, creating and executing events/training programs, and utilizing CRM tools to manage all staff and project progress.

Minneapolis, Minnesota, United States

United States

Walker|West creates a music learning community rooted in the African-American cultural experience, where people of all ages and backgrounds can gather, explore, and grow through music.Lead content strategy and planningCommunity engagement/experiential strategiesProject management: budgeting, scheduling, strategic communications, project pacing, billing.

Bachelor Of Arts - Ba, Strategic Communications - Advertising & Pr

Wine Steward/Sommelier

WSET I and WSET II with merit. Currently studying with Napa Valley Wine Academy to become a WSET III Advanced Sommelier.