Digital Specialist
Current• Create, optimize, and manage PPC campaigns across Search, Display, Shopping, and Video networks• Conduct in-depth keyword research and implementing strategies to maximize ROI and drive targeted traffic • Craft compelling ad copy that increases click-through rates and conversion rates • Set up and analyze A/B tests to refine ad performance, landing pages, and bidding strategies• Utilize advanced audience segmentation, including retargeting lists, custom audiences, and demographic targeting • Demonstrate strong analytical skills in interpreting Google Analytics and Google Ads data to create detailed performance reports and actionable insights• Showcase a deep understanding of best practices and latest industry trends