Ava Smith Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

● Manage social media accounts (Instagram, Facebook, TikTok) for Molson Coors pilot brands, driving increased brand visibility, follower growth, and customer engagement.● Collaborate with clients to plan content strategies, provide regular updates, and deliver comprehensive reports on growth, engagement, and reach using analytics.● Leverage social media expertise to drive user-generated content (UGC) initiatives and establish successful partnerships with influencers, expanding brand visibility and reach among target audiences.● Implement effective community management strategies, engaging with the audience on a daily basis and fostering strong relationships, resulting in increased brand loyalty and positive sentiment.

● Developed and implemented comprehensive content strategies for a local baseball group and private Christian school, authoring monthly content calendars two months in advance, ensuring alignment with client objectives and obtaining timely approval for content creation.● Leveraged graphic design skills using tools like Canva and InDesign to create visually appealing graphics and imagery for client social mediapages, enhancing brand presence and engagement with the target audience.● Monitored and tracked key performance indicators (KPIs) such as follower count, engagement rate, and reach, consistently meeting orexceeding targets, and providing regular performance reports to clients, enabling data-driven decision-making.

● Proactively engaged with clients on a weekly basis to gather insights into upcoming events and projects, ensuring a clear understanding of their advertising needs and objectives.● Demonstrated strong storytelling abilities by drafting scripts, talking points, and storyboards for each advertisement, ensuring cohesive and impactful messaging that resonated with the target audience.● Successfully conceptualized and produced a documentary-style advertisement for a client in the agricultural tech industry, promoting their beekeeping and pesticide software at a prominent conference.

West Lafayette, Indiana, United States

● Managed Purdue University's Facebook and Instagram accounts, implementing a successful Reels and TikTok strategy that increased reach and engagement by over 50%, while creating compelling content for platforms like Reels, TikTok, and YouTube shorts.● Acted as a responsive community manager, engaging with followers through prompt replies to comments and direct messages, fostering meaningful interactions and building strong relationships within the social media community.● Represented Purdue University at university-sponsored events, effectively promoting the institution's social media presence, connecting with alumni, and driving engagement by expanding the network.

West Lafayette, Indiana, United States

• Organize community events with Event Planner to improve resident satisfaction and lease resigning.• Acquire partners such as Sun Bum, Celsius, and Coca-Cola to help sponsor and supply community events.• Create content for community social media accounts to increase engagement and promote luxury resident living.

West Lafayette, Indiana, United States

● Conducted thorough competitive analysis to identify market trends and develop innovative social media strategies, positioning clients for increased visibility and engagement.● Spearheaded the establishment of the Multimedia department, recognizing the need for enhanced social and video media content within the firm, resulting in the successful creation of a dedicated team of 5 multimedia coordinators.● Produced high-quality video content for various stakeholders, including student organizations, Purdue University, and local businesses in the Lafayette, Indiana area, resulting in the acquisition of four new clients seeking professional video services.

West Lafayette, Indiana, United States

• Collaborated with Digital Director and Lead Videographer to elevate brand presence for Boiler Communication in order to recruit prospective students.• Conspired with PRSSA to promote the organization’s efforts and values by creating a video advertisement that was featured on their website.• Researched market trends to propose different methods of content creation so both clients and agency staff could reach target markets.

West Lafayette, Indiana, United States

● Launched brand campaigns for a local mental health agency and independent music artist through the development of competitive analyses, audience segmentation, and surveys.● Published press releases and media pitches, with the help of other coordinators, to local news outlets and journalists in the Los Angeles area about an independent music artist’s new single.● Managed an independent music artist’s Instagram account keeping track of engagement natively in the app with the help of other coordinators resulting in over 300 followers within the first week.

Remote

● Wrote copy for promotional materials including one-pagers, posters, slide decks, signage, and social media posts.● Utilized Adobe Creative Suite to construct flyers and slide decks, edit photography, and create promotional videos to be used at meetings andconferences● Conveyed valuable company information to employees across the globe in countries such as Poland and England updating them on consumertrends and other company projects in the United States.

West Lafayette, Indiana

• Wrote and published journalistic news pieces about local events and breaking news to be aired on the WBAA New Morning radio Show in West Lafayette, Indiana• Adjusted radio broadcasted interviews and sound clips using equalization and audio effects in Adobe Audition• Pursued and developed stories independently and for assignment, covering a range of topics

Greater Chicago Area

• Initiated a multimedia campaign that foraged local, small businesses to acquire a new lot for St. Charles Toyota.• Monitored company’s Facebook and YouTube accounts to analyzed video and content performance in order to develop useful materials.• Created videos for Toyotathon that aided in gaining consumer trust/loyalty and amplify sales.

Greater Chicago Area

Greater Chicago Area

Ba, Liberal Arts, Public Relations And Strategic Communication, Alumni

Activities and Societies: Boiler Communication, HerCampus, PRSSA, Helping Paws, Campus Trendsetters, Greek Life

High School Diploma, Student

Activities and Societies: Theatre Historian, Speech Team, Video Competitions