Ava Helmer Email & Phone Number

New York, New York, United States

Work with start-up and enterprise companies such as G2, Eventbrite, Route, Neara, Harness, and more.Write and handle event and award application submissions and ongoing calendars, draft and send pitches and handle media relations to secure client coverage, pull together interview briefing documents for clients, ideate outreach angles, communicate with clients in a timely manner, compile strategic media lists, manage daily agendas and trackers, manage-up to ensure timely delivery of tasks, schedule client and internal communications, draft press releases and messaging strategy.

Mentored and instruct interns on PR, advertising and communications basics such as press releases; PESO media model; pitching; media lists; demographics v. psychographics; strategy, goals, objectives and tactics, target audiences and audience personas; and campaign case studies.Designed assignments and gave constructive feedback reflecting the communications topics taught.Ran seminar workshops to build firm community and foster professional development. Workshop topics included Learning Leadership, Basics of Graphic Design and Influencer Relations.

Syracuse, New York, United States

Student-run Public Relations Firm at Syracuse UniversityClient: 44NewVoices.orgLead 4 person team; create strategy, objectives, and tactics to meet client needs; create media lists of reporters and industry professionals; write, review, and send pitches; coordinate weekly with team, create and delegate tasks.

Syracuse, New York, United States

Student-run Public Relations Firm at Syracuse UniversityClient: the Lerner Center for Public Health Promotion • Represent health sector client targeting a college student audience • meet with client and Account Supervisor for goals and strategy • create tasks and delegate responsibilities to the five other team members • Research health and wellness articles for content ideas • write copy and create graphics on Canva • promote events • promote brand partnerships on social media • researched institutions with similar capabilities as my client to establish our ‘DeStress for Success’ campaign nationally • met with The Monday Campaigns to brainstorm social media promotion ideas for a brand partnership

Syracuse, New York Area

Student-run Public Relations Firm at Syracuse University • Represented mentor organization client • conducted research for speaker opportunity placement • brainstormed client promotion strategies • reviewed client branding and integrated communications • participated in website review and redesign • wrote client member biographies • authored a promotional video brief

New York, New York, United States

• Compiled weekly clips • copy wrote monthly TV release highlights • researched daily Food Network media placements • created RFPs to pull talent photos for talent to cross-promote episode releases on social • managed and organized Food Network merchandise cage • brainstormed seasonal and holiday mailers • monitored TV and Film talent press interviews with media outlets • participated in press-placement meetings • updated press status sheets

International integrated creative marketing agency• Conducted influencer and social content audits • researched influencers for client campaigns • emailed with contracted influencers and managers to collect post analytics • collected and populated analytics in Creator IQ • participated in internal strategy calls • formatted and added imagery to client-facing and internal decks • researched venues and events for client projects

Syracuse University student organization• Wrote and edited articles for WIC blog • attended speaker events • used otter.ai transcription software for speaker events • researched, pitched and interviewed women professionals for blog articles

Hunterdon And Mercer Counties, Nj

Non-profit organization fighting the PennEast Pipeline in New Jersey and Pennsylvania• Managed monthly upkeep of Wordpress website • redesigned website • uploaded and formatted new website content • communicated with HALT executives on writing original website content • embedded livestream and youtube video links on website

Titusville, New Jersey, United States

Culinary School offering cooking classes and culinary retreats• Filmed and operated live Zoom cooking classes with iPhone and laptop simultaneously • made confirmation calls to clients • prepared and plated dishes with the Executive Chef • pinned Chef’s multiple video feeds • answered live and chat questions during Zoom kids cooking camp • served guests at private outdoor dinners

Stockton, Nj

Sole-proprietor public relations firm• Created media lists using Cision database for press release distribution• drafted and proofread press releases • researched media outlets and reporters covering client’s target industry • email pitched reporters on client media placement

Lambertville, Nj

One hundred-year-old family-run supply house• Refurbished, researched, and priced hardware products• Photographed, posted, and shipped products to buyers

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication, 3.9 Gpa

High School Diploma