Ava Lane

Ava Lane Email and Phone Number

Chief Revenue Officer (CRO) at Athly Co @ Athly Co
Ava Lane's Location
Minneapolis, Minnesota, United States, United States
About Ava Lane

Tech-focused commercial leader and GM with 10+ years of success, leading, scaling and developing high-performing revenue organizations within venture-backed growth companies and publicly-traded organizations. Product portfolio has included SaaS, talent marketplace services, business intelligence products & professional/consulting services targeted at C-level executives in Engineering, Product, Sales, Marketing, Legal & Finance within the Fortune 500 and Global 1000. Tech evangelist with experience acquiring, designing and deploying enterprise-wide software, including CRM and other sales-enablement technologies. A top performer in both the U.S. and Europe, with a company-sponsored MBA from a top 10 U.S. business school. Proven acquirer, developer and coach of high-performing commercial talent. Specialties: Saas • Sales Strategy • Sales Management • Sales Coaching & Training • Sales Process/Org Design • Sales Comp Design • Customer Success • Pricing Strategy • Sales Development & Inside Sales Strategy • CRM Design • New Product Development • Salesforce • Slack • Troops • SalesLoft • Looker • Gong

Ava Lane's Current Company Details
Athly Co

Athly Co

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Chief Revenue Officer (CRO) at Athly Co
Ava Lane Work Experience Details
  • Athly Co
    Chief Revenue Officer (Cro)
    Athly Co Dec 2015 - Present
    Athly is a fast growing software firm, with multiple sales channels, that brings the first open and intelligent Digital Experience Platform (DXP) to athletic organizations and the fitness industry. It drives customer experience to accelerate the path to conversion, increase revenue, and generate customer loyalty.Responsible for field operations which includes sales, customer success, solution consulting, sales ops and the partner channel. * Grew revenue from ~ $10m to ~ $60m* Evolved the revenue model from performance to true Saas subscription* Initiated and grew the channel team that now contributes > 25% of pipeline creation* Opened and grew European operations from scratch to ~ 30% of total revenue contribution* Increased average contract length > 4x* Stabilized revenue retention to ~ 90% gross and ~ 115% net* Defined and evolved prescriptive sales process from single product to multi-product solution* Evolved and aligned Customer Success from a support org to a customer-centric & commercially oriented org
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  • Lift Brands
    President Of Sales
    Lift Brands Mar 2010 - Dec 2015
    Chanhassen, Mn, Us
    View
  • Athleta
    Director Of Sales Midwest
    Athleta Jan 2008 - Mar 2010
    San Francisco, California, Us
    View
  • Athletic Greens
    Sales Manager Midwest
    Athletic Greens Mar 2004 - Jan 2008
    Remote, Us
    View
  • The Vitamin Shoppe
    District Manager
    The Vitamin Shoppe Feb 2000 - Mar 2004
    Secaucus, Nj, Us
    View

Ava Lane Education Details

  • St. Catherine University
    St. Catherine University
    Bachelor Of Business Administration - Bba

Frequently Asked Questions about Ava Lane

What company does Ava Lane work for?

Ava Lane works for Athly Co

What is Ava Lane's role at the current company?

Ava Lane's current role is Chief Revenue Officer (CRO) at Athly Co.

What schools did Ava Lane attend?

Ava Lane attended St. Catherine University.

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