Media And Creative Team Member
Current- Participated in the comprehensive breakdown of a 20-page case debrief from Tide to help better understand their mission to produce the integrative marketing campaign.- Executed experiments on Tide’s detergent to prove effectiveness to advertise the findings within the campaign.- Conducted extensive research about Tide and its brand’s history within the consumer market to properly present its brand, with hopes of lightening up its message to appeal to a younger audience.- Actively assisting in the creation of print, digital, interactive, and commercial advertising materials for the campaign, along with a comprehensive action plan that will be presented to a panel of judges in April 2024