Elevate Digital Shopping Experience● Optimize website navigation and search functionality to make it easier for customers to find and explore products of interest by improving PDPs, visual navigation, left-hand navigation, spotlights, etc.● Continuously analyze customer behavior and market trends to anticipate evolving preferences and adapt strategies according to marketing initiatives.● Responsible for execution of the Product Detail Pages and live-to-site troubleshooting for the home category.● Create site experiences for Kohl’s Home 2024 relaunch, including ownership of the botanicals experience from start to finish.Conduct Data Analysis and Develop Narratives● Utilize statistical tools and software to analyze data, identifying patterns, trends, and insights relevant to product performance and customer behavior for home decor, seasonal decor, and everyday living.● Pull weekly search reports to identify highly searched categories and recommend opportunities for improvement to the entire team.Nurture Cross-Functional Partnerships● Collaborate with merchants, marketing, and digital teams to enhance browse, search, and PDP’sexperiences to prioritize category initiatives, and drive sales and conversion.● Foster strong partnerships with cross-functional teams to optimize the webex and omni-channelexperiences.

● Developed and maintained strong client relationships, increasing repeat business and exceeding salestargets.● Implemented effective sales strategies to identify and prospect new wholesale accounts, resulting in anexpansion of the client base.● Awarded top clientele to work alongside due to sales performance, attitude, and customer service.● Collaborated with cross-functional teams to ensure timely order processing, inventory management, anddelivery fulfillment, enhancing overall B2B sales satisfaction and retention.

● Assisted in the development and execution of digital merchandising strategies, optimized product visibility, and drove online sales.● Conducted in-depth market research and analysis to identify emerging trends, and provided valuableinsights that influenced product assortment and placement decisions.● Presented key findings in intern presentations regarding the importance of PDP pages through image size, alt images, and elevated imagery.

● Facilitated group classes to discuss advertisement campaigns, initiatives, and industry standards.● Mentored and provided students with feedback, support, and guidance on campaign plans.