Ava B. Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

Littleton, Colorado, United States

• Managed own sales route consisting of 125 on premise accounts • Sold a diverse portfolio of Beer, Wine, Liquor, beyond beer, and NA in fluid COVID on-premise environment• Meeting or exceeding new placement and volume goals while navigating supply chain issues• Working Knowledge of Encompass, M360, VIP, Outlook, Microsoft Teams, GoSpotCheck, Provi, DSDLink, and the general processes used within the wholesaler/warehouse and internal teams• Worked collaboratively with brewery reps to accomplish goals, have won multiple incentives for selling the most Craft and High-End brands in my market• Creating POS and supporting with events and marketing material• A high standard for account satisfaction and being of service to my accounts during turbulent times in the industry

Denver, Colorado, United States

• Managed own sales route consisting of 148 on premise accounts • Post-covid growth of share at 74% open• Utilized analytics to close sales gaps within my territory• Understanding of Mobility, M360, BigTinCan, Lilypad, GoSpotCheck, and general processes used within the wholesaler• Worked collaboratively with brewery reps to accomplish goals

Denver, Colorado

• Spearheaded High-End Non-Buy Program & contributed in building national best practices for a successful national launch• Self-managed, autonomous• Created & fostered many relationships within on premise universe – management, owners, buyers• Conducted sales analysis to close gaps• Managed monthly budget of $5,000• Converted over 80 Non-Buying On-Premise accounts in Denver and Boulder in 2018 • Identifies and forecasts local trends using social media, industry publications, and competitor’s presence in market, as well as regular face to face contact with consumers and industry leaders• Created new processes to monitor non-buying universe within market and shared findings weekly with wholesaler and region leadership• Promotes synergy between WOD wholesaler management, sales reps, and brewery reps through sharing of weekly newsletter• 30,000 CE volume growth result after first year, as an owner of the program, putting Denver at #1 in the nation for conversions

Los Angeles, Ca

• Managed 50 key on-premise accounts with 41.3% case equivalent volume growth by end of first year in trend-setting urban market of Los Angeles & Hollywood• Educated staff and public on the AB InBev portfolio of Domestic and Import beer brands• Pitched sales and negotiated pricing specials and marketing strategy with account decision-makers• Spearheaded national program – Influencer Marketing Management• Worked directly with Client and Wholesaler to establish KPIs• Tracked with Salesforce and weekly Excel recaps• Managed annual budget of $120k, travel, ppg inventory using Concur• Managed, produced, negotiated experiential on premise events with a range of attendance of 100-2000 public attendance with or without sponsorship partners from inception, organization, activation, coordination & post event PowerPoint recap• Participated in weekly wholesaler sales meetings and weekly client calls• Managed high touch relationships with luxury, high traffic on premise accounts• Experienced in working with a wide variety of cultures within the modern urban environment• Events including: sampling of placed product, live music, Djs, live art, street art, experiential, educational, games, giveaways, food pairing, fine dinners with social media & local media coverage• Grew knowledge, word of mouth and relevancy of adult beverage brands within high profile nightlife accounts in assigned territory• 50% Remote 50% In Office

Austin, Texas Area

Worked within a local team. Promotion and marketing of brand within Austin, Texas (3 years) and nationally as part of a marketing tour(2 years). Collected feedback, surveys, educated on the brand. Used technology to pique the interests of target market as well as communicate catered promotional pricing incentives. Production knowledge, A/V, tech, troubleshooting, social media posting, tagging, photography, experiential marketing. Self-driven and determined to be a positive contributor to brand production and strategy. Creative and innovative thinker.

Seattle,Wa