Ava Carmichael Email & Phone Number

https://www.pitschy.comDigital Marketing, Creative, Social Media Marketing, eCommerce, Video Marketing.Digital marketing, social media, branding, website, influencer outreach, e-commerce, and creative content needs. Managing multiple clients on a variety of creative direction and digital media projects within a variety of budgets; from small budget travel to multi-million-dollar tech, retail, and home services.

Los Angeles, California, Us

• Conceptualization and design of Girls and Juniors collections, branding, graphics, print designs• Creating Color Palettes, Trend Boards and Presentation Boards • Tech packs, Spec Sheets, Technical sketches• Communication and working relationship with domestic factory• Sourcing fabrics with domestic vendors • Working with sample makers and patternmakers to create proper fitsCreative Director, eCommerce Marketing-Created a global distribution channel in 2015, 2016: EU (TK Maxx), Southeast Asia-Increased brand awareness and sales with targeted audience ad campaigns, Instagram influencer collaborations /-Brand Ambassador placements-Increased newsletter subscribers from 250 to 1,900+ in less than 6 weeks-Created and executed ad creatives, print design, graphics, promos, giveaways, blog content, social media campaigns, and social media engagement.-Grew Facebook audience 8,000% from 2015-2016

Westminster, Co, Us

Responsible for planning, implementing and managing the company's overall SEO strategy. Accountable for content marketing initiatives to drive traffic and engagement that delivers brand awareness and customer retention. Editorial, SEO, categorization and structure, content strategy planning and development, distribution and measurement.Research, keyword strategyRewriting and SEO-enhancement of website contentYouTube channel optimizationContent marketing through blog article writing, link buildingAssisting with digital strategy as it relates to content marketing, on-page SEOGoogle Ads (set-up, ad creation, budgeting, monitoring)Google Analytics ReportingGoogle Search Console

Overseeing all aspects of company marketing to include digital marketing strategy, social media management, social media marketing, content creation, content calendars, growth, digital advertising, reporting.PPC, display ads, and social media advertising (Facebook)SEO optimization, blog writing, website maintenanceResearching and implementing new keywords, continually refining and optimizing for greater performanceProviding creative direction for visual and written content for all advertisements, landing pages and web formsMailChimp newsletter campaign design and sendsVideo content production, editing Building and editing landing pagesProviding strategy and creative direction for digital advertisingBuilding campaigns and liaising with local TV station [Fox61]Staying abreast of industry trends and continually identifying and presenting new digital advertising opportunitiesBudget managementManaging digital advertising budget and spend, including bid managementTracking and reportingDetermining key performance indicators and generating weekly, monthly and quarterly reports, providing analysis and recommendations for improvementGrowth increase and engagement on Facebook using targeted Facebook Ads and organic content. Facebook growth: from 700 Followers to 16,500 FollowersInstagram growth from 8 to 500+Spearheaded viral video campaign that reached over 1.6 MillionDecreased annual company overspend by $9,000Increased ROI with strategic ad placement, retargeting campaignsSales leads up 3x YOY

Assisted in the website design and marketing of Wyntec, LLC and A2B Data™, a SaaS ETL database software tool; Develop company and product collateral for marketing and advertising campaigns, as it relates to digital and print marketing.Creative content: web, videos, copy, editing, social media ad creatives, global brandingAssisted in growing B2B partnership with Dun & BradstreetSEM utilizing Twitter and LinkedIn Ads to drive targeted leads, consumer sales, and product awareness.Organizing and executing marketing activities to include exploring new sales channels and developing strategies to generate leads.Writing content for marketing collateral and websites.Establishing and maintaining positive vendor relationships.Worked closely with web developers to produce and maintain website.Assisting with public relations events (social, industry, special interest)Organizing corporate speaking opportunities, industry-related conferencesDeveloping and refining social media strategiesMonitoring accounts to ensure brand compliance

Plano, Texas, Us

St. John's Bay, JCP Denim/Bottoms Designer (Lines were dissolved or outsourced)Design of women’s SJB, JCP 2016 denim collectionsPocket embroidery designsTechnical sketchesUtilizing current denim washes/finishes from in-house denim dev. teamFabric sourcing with in-house teamCreating trend and presentation boardsCreating tech packs with WebPLMAttending Technical fit sessions, making fit comments, changes, etc.Trend research

Scope of Project: Design, Creative Direction, Product Development, Ad Creatives, Social Media Strategy, Crowdfunding Campaign Management, PR

Denver, Co, Us

Men's and Women's Denim: Cinch Jeans, Cruel JeansSouthern Thread (Mens and Womens)Cruel Denim Collection (Tops, Bottoms, Wovens, Athletic Wear)

Responsible for conceptualization and design of men and women’s lineArtwork & graphic design utilizing screen print, embroideryTechnical sketchesResearching and utilizing current denim washes and finishing techniquesFabric and trim sourcingCreating trend and presentation boardsCreating tech packsTechnical design – fit sessions, fit comments, changes, etc.Design of: Trims, labeling, packaging *Production ManagementTrend research*Additional Duties: Managing production time, action and approval process; generating order confirmations; creating purchase orders to vendors; tracking all Work In-Process with the agents; maintaining shipment tracking reports; visiting domestic vendors and factories and reviewing all final products.

Women's contemporary designer, activewear, loungewear, cut and sew knits.

Us

Designer, Women’s Lounge Wear and Sleep Wear - Lines: Cypress, Laura Ashley, Caribbean Joe Private label for: Saks 5th Ave., Belk, Federated, JC Penney, Ross and TJ Maxx• Responsible for all design aspects of the Laura Ashley, Caribbean Joe line.• Assisting with Cypress line and private labels.• Creating flat and technical sketches• Tech Packs/Spec Sheets• Textile design • Artwork & graphic design utilizing screen print, embroidery, and appliqué techniques• Creating presentation boards, color palettes and color stories. • Fabric/Trim sourcing• Lab dips with light box, strike-offs• Attending fit sessions with Technical Design department• Working and communicating with foreign factories in China and India, • Trend research using Style Sight and WGSN.