Establishing Core Design Foundations: Leading the creation of foundational UI/UX elements and an overarching design system for the HAPPI software from the ground up. This work supports a consistent, user-centered experience to improve birth control accessibility through pharmacist-prescribed solutions.Prototyping and Usability Testing: Designing low- and high-fidelity prototypes to support usability testing, ensuring an intuitive, efficient user journey for both pharmacists and patients.Responsive Design Creation: Developing responsive designs optimized for seamless use across various devices and browsers, promoting easy access and usability in diverse settings.Cross-Functional Collaboration: Working closely with a small, agile team including software engineers, a product owner, and UX researchers to align on user needs and ensure proper implementation of design updates.

Led Competitive Analysis: Conducted an in-depth competitive analysis to identify industry trends, strengths, and weaknesses, providing strategic insights for improving the purchasing flow of Hidden Gemz.User Research and Personas: Created detailed personas based on user research, helping the team empathize with the target audience and guide design decisions.User Flow Design: Developed a streamlined user flow for the purchasing process, focusing on minimizing friction points and enhancing the overall user experience.Usability Testing: Facilitated usability tests using Figma prototypes, gathering valuable user feedback that informed final design iterations and improved usability.Team Collaboration: Collaborated closely with a team of 3 visual designers, stakeholders, and engineers in an early-stage startup environment, ensuring alignment across all design and development phases.

Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle.