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Senior executive with a 30+ year record of delivering results through effective management of plans, processes and people. Key strengths include translating data, brand assets, operational capabilities, and partnerships into strategic plans and actionable road maps. Strong leadership, collaboration, and project management capabilities have driven success in delivering large scale initiatives, best in class product platforms and line of business results at American Express, Visa, i2c Inc. and working with and at start ups. Excel at servicing B2B customers by partnering to understand their needs, development of differentiated products and services that deliver true value and responsive relationship management.Core Competencies:30+ Years corporate planning and strategy30+ Years product innovation, development and management18+ Years in financial servicesP&L ManagementManaging large scale initiatives from concept to commercializationTechnology development in corporate and startup environmentsMarketing & PRGlobal research, platform strategy and launchesBuilding product constructs and value propositionsBusiness analysis and consultingB2B and B2CStrategic partner development, negotiation and managementTeam development and mentoringCross functional, regional and border managementPayments and digital bankingConsumer credit cardsAffluent and Millennial segmentsLoyalty programsExperiential customer benefitsIssuer, merchant and co-brand partnerships
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Chief Product Officer At ThreddThredd Jul 2023 - PresentLondon, England, GbLead innovation, development and commercialization of Thredd's next generation, global processing product solutions and acceleration of Thredd’s global market expansion. -
Chief Product OfficerI2C Inc. Aug 2021 - Jul 2023Redwood City, Ca, UsLeading i2c's global product roadmap, commercialization, product management and platform partnerships to establish i2c as the best-in-class, next generation payments and digital banking processor. -
Head Of Global ProductI2C Inc. Aug 2019 - Aug 2021Redwood City, Ca, Us -
Managing PartnerProduct Strategy Partners Jan 2013 - Jul 2019Bay Area, California, UsEngaged with startup clients to define their business strategy, assess business processes and implement go-to-market plans. Help clients prepare for investor scrutiny with business plan development, investor pitch decks as well as coaching them to deliver high impact presentations. Drove successful launch of new mobile app, managing technology development process, branding and digital channel set up requirements. Leading launch of B2B / B2C business from incorporation through hiring, marketing, sales and operational management. -
Svp, Head Of Global Affluent, Product Strategy & ActivationVisa Aug 2010 - Nov 2012Foster City, California, UsLed the development and implementation of Visa Inc. global affluent strategy which set the standard for how Visa defined affluent segment opportunities, mapped its premium credit product platform and drove client consulting engagements. This strategic framework was the foundation for multiple product launches across regional markets. Managed global product processes including product platform development and standards, capital planning, cross border initiatives and extension of business best practices across markets. -
Svp, Head Of North America Consumer CreditVisa Oct 2008 - Jul 2010Foster City, California, UsManaged US Consumer Credit business and team of 30 including Product Strategy, Management, Consulting and Business Reporting functions. Delivered payment volume growth above targets and developed custom product solutions and sales presentations to win and renew financial institution and co-brand contracts such as Fairmont Hotels, Hilton Hotels, Hyatt, Williams Sonoma, Merrill Lynch, Bank of America, Citi, Chase and UBS. -
Vp, Head Of Consumer Credit Product ConsultingVisa Aug 2006 - May 2008Foster City, California, UsCreated the Visa US Consumer Credit Product Consulting services by developing new business performance benchmarking tools and value proposition analysis for every type of Visa card. These tools enabled issuers to assess strengths and or gaps in their card value propositions, marketing or product lines and action accordingly. Team increased by 400% to meet service demand and model was implemented across other regions and business lines. -
Product Director, Visa Signature PlatformVisa Nov 2004 - Aug 2006Foster City, California, UsDrove the market implementation of the Visa Signature product platform, establishing it as the premium US credit product platform market leader with adoption from the top 12+ financial institutions. -
Chief Of Staff To President / Ceo, Director, Strategic Planning & AdvertisingAmerican Express Jun 2003 - Nov 2004New York, Ny, UsDrove strategic planning process for the Consumer, Corporate and Merchant Business lines. Five year business strategy was selected by Global Leadership Team as the model for other international markets. Managed Consumer Credit P&L, departmental advertising, technology and operations budgets plus President & CEO presentations and management of executive team for department of 60 people. Also responsible for brand and product advertising campaigns and Ogilvy and Mather relationship and negotiated largest advertising budget to-date. -
Director Of Marketing, Global Merchant ServicesAmerican Express Jan 2002 - Jun 2003New York, Ny, UsLed marketing team of 17 to deliver marketing strategies for all stages of the customer life cycle including early engagement programs (408% ROI), volume retention programs (494% ROI), 31% growth in POP visibility and a 25% reduction in loyalty communication costs. -
Senior Marketing Manager, Membership RewardsAmerican Express Jul 2000 - Jan 2002New York, Ny, UsManaged all aspects of loyalty program including strategic relationships, rewards, marketing, partner negotiations and management, operations and cost management. Completed contract negotiations with 105 partners in five months and launched a record setting, seven new reward partners including Hertz, Thrifty, Budget, The Gap, Kelsey's, Hilton and Marriott. -
Marketing Manager, New Card Member / Revolve LoyaltyAmerican Express Jan 1999 - Jul 2000New York, Ny, UsIntroduced new balance transfer channels creating a multi million dollar incremental AR contribution in year one and streamlined welcome materials/processes resulting in reduced costs, increased speed to market and new opportunities to cross-sell other products within this channel. -
Canadian Marketing Manager, Stored Value GroupAmerican Express Jan 1997 - Jan 1999New York, Ny, UsLed all Canada marketing for Travelers Checks and Gift Checks as well as US in-store bank branch strategy.
Ava Kelly Skills
Ava Kelly Education Details
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University Of TorontoCommerce And Economics
Frequently Asked Questions about Ava Kelly
What company does Ava Kelly work for?
Ava Kelly works for Thredd
What is Ava Kelly's role at the current company?
Ava Kelly's current role is Chief Product Officer.
What is Ava Kelly's email address?
Ava Kelly's email address is ak****@****inc.com
What is Ava Kelly's direct phone number?
Ava Kelly's direct phone number is +181294*****
What schools did Ava Kelly attend?
Ava Kelly attended University Of Toronto.
What are some of Ava Kelly's interests?
Ava Kelly has interest in Children, Arts And Culture, Education, Economic Empowerment.
What skills is Ava Kelly known for?
Ava Kelly has skills like Strategy, Product Management, Credit Cards, Strategic Partnerships, Segmentation, Executive Management, Marketing Strategy, Loyalty Programs, Management, Electronic Payments, Strategic Planning, Financial Services.
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