Anneke Van De Langkruis Email & Phone Number

Amsterdam, Nh, Nl

Netherlands

- Developing Priva's CX strategy and principles. - Driving Priva's digitalization and servitization from a customer-centered design mindset- Strategic Portfolio Planning for digital product development.- Selecting, hiring, and growing (digital) design talent. - Leading our Digital Experience team, Customer Insights team, and Brand and Identity team.

- Global Rebranding: Creative direction and Execution for hardware and software branding. - Guided the designers through organizational changes and agile transformation. - Advocated for and started the development of Priva's Design system - Expanded the design team's scope and involvement from UX to CX - Successfully advocated for and hired dedicated Front-End developers- Actively involved in product development as a Design and Research Lead.

- Started and grew Priva’s first in-house UX team. Hiring, mentoring, coaching, - Integrated UX with product development as well as the service-organization. - As a team, provided the full suite of UX activities, including user and contextual research, creative facilitation, conceptual to detailed design, prototyping, and usability testing.

{ Proposition development } Starting 2008 contributed to laying the groundwork and developing Informaat’s Service Design proposition. { Design Consultancy } Advised organisational changes for design process and embedding design teams. Helped clients discover the principles and benefits of UX and Service Design. { Service Design } Research and design projects for clients in large corporates and government. Providing creative direction and leading research approach.

Design projects for clients in the Dutch public sector, insurance, banking, tech, energy, and industrial manufacturing. Contributed to web applications, commercial websites, intranets, handheld product interfaces and mobile apps.{ Research } User and contextual research; usability testing; persona and scenario development.{ Design } Expert reviews, product strategy, concept exploration; information architecture, interaction design, wireframing and specs; quick mock-ups; hi-fidelity prototyping; guiding technical implementation.{ Other } Workshop facilitation, Project coordination, visual facilitation, pitches and project proposals, mentoring colleagues.

For Philips' Media Interaction Group, developed guidelines for the development of media recommender systems. Explored the social behavior of groups when tasked to choose content to share together (like a movie or music). The principles reflecting social and human behavior were a welcome addition to the solely mathematical approach Philips took before. Thesis: “Multi-User Issues in Media Recommender Systems”.

Master'S Degree, Design For Interaction - Cum Laude

Extracurricular: Student assistant for the course "Scientific research techniques". TUDelft faculty of Industrial Design.

Bachelor'S Degree, Industrial Design Engineering - Cum Laude

Extracurricular: 2001-2002 Chairwoman of the board; Student association D.S.V. Nieuwe Delft.