Overseeing the management of a portfolio of campaigns, and responsible for building, developing and implementing SEO and social media strategies from the ground up.Duties:● Getting clients sites higher on the search engine results.● Actively researching, testing and proposing new approaches to improving search engine rankings.● Selecting search phrases and choosing keywords.● Advising and training up clients on the basics of search engine optimisation so they can look after their own websites.● Launching SEO campaigns for clients.● Implementing online search strategies.● Analysing search results via Web Analytics and other specialist software.● Optimising websites and landing pages.● External link building with relevant high quality third party websites and directories.● Internal link building within sites.● Building relationships with other SEO professionals.● Resolving technical issues related to a clients website.● Constant evaluation of keywords.● Searching for and finding suitable domain names for clients.● Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.● Providing remote support, advice and tips to clients.● Developing cross platform e-marketing strategies.● Involved in the annual SEO planning process.● On Page and Off Page Optimization.● Organising research and surveys.● Carrying out competitor research.● Producing regular audits and writing up detailed monthly performance and progress reports for clients.● Writing articles for customers and posting them on relevant blogs, forums and websites.● Mentoring junior staff.