Head of Brands- The Game Palacio India

*Plan and execute all digital marketing, includingSEO/SEM, marketing database, email, social media and display advertising campaigns*Design, build and maintain our social media presence*Measure and report performance of all digital marketing campaigns, and assess against goals (ROIand KPIs)*Identify trends and insights, and optimize spend and performance based on the insights*Brainstorm new and creative growth strategies. Plan, execute, and measure experiments andconversion tests*Collaborate with internal teams to create landing pages and optimize user experience*Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points*Instrument conversion points and optimize user funnels*Collaborate with agencies and other vendor partners*Evaluate emerging technologies. Provide thought leadership and perspective for adoption whereappropriate

*Creating strategies for all marketing teams, including Digital, Advertising, Communications and Creative.*Preparing and managing monthly, quarterly and annual budgets for the Marketing department.*Setting, monitoring and reporting on team goals.*Prepare and manage monthly, quarterly and annual budgets for the Marketing department.*Set, monitor and report on team goals.*Design branding, positioning and pricing strategies.*Ensure that the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material.*Analyze consumer behavior and determine customer personas.*Identify opportunities to reach new market segments and expand market share.

*Developing trust relationship with a portfolio of major clients to ensure they do not turn to competition.*Acquiring a thorough understanding of key customer needs and requirements.*Expanding the relationship with existing customers by continuously proposing solutions that meet their objectives.*Serve as the link of communications on between key customers and internal teams.*Resolve any issues and problems faced by customers and deal with complaints to maintain trust.*Play an integral part in generating new sales that will turn into long-lasting relationship.*Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.

*Build relationship with key employees among customers.*Create plans to address clients' business needs.*Advise clients on creating profitable processes through tech driven analysis and reports.*Schedule regular meetings with clients to ensure they are satisfied.*Act as point of contact for complaints and escalate issues as appropriate.*Help sales team up-sell or cross-sell services and products which included inResto, Dineout.*Ensure both the company and clients adhere to contract terms and address the issues if any for the entire west zone.*Study competition on to find new ways to retain customers and convert the competition.*Set sales and revenue targets and work diligently to meet them for the assigned cities i.e Mumbai, Pune & Ahmedabad.*Collaborate with internal teams (e.g. sales, product development. senior management, marketing, channel marketing)

*Analyze current marketing initiative to measure electiveness and potential for improvement.*Oversee the creation and implementation on of new initiatives based on business needs.*Compile and present reports during weekly management meetings.Recruit new employees to the on-ground marketing team.*Train and support on- ground marketing staff.*Maintain adaptability and implement changes quickly.*Oversee the development and implementation of social media initiatives.*Media buying and running Ads for various campaigns.