Strategising and implementing marketing plans for Retail (Specialized Pet Retail) to reach the unit’s growth ambition for the pillar. Role involves acting as a strategic partner to the sales organization by designing annual strategies and supporting its execution with marketing campaigns, leading portfolio management covering pricing and new product launches for India market, driving Perfect Store aspirations for the brand in offline and online partners, driving promotions with an ROI mindset resulting in volume gains, driving recommendation for the brand through education of category opinion leaders, leading strategic revenue management to improve earnings and leading consumer engagement interventions.

Joined as Business Analyst to the business unit head & progressed to lead the principal business of the circle, Prepaid, post successful previous roles including managing Postpaid revenue. Scope of work included increasing revenue, managing strategic projects, customer acquisition & retention, managing product portfolio for B2C & B2B customers, cross selling more products, enhancing revenue per customer and reducing downgrades & customer churn.

Responsible for Revenue growth of Postpaid business in Gujarat

EA to CEO, Gujarat Circle

Joined as a Management Trainee and acted as a contributor in making strategies for short and long term along with analysis and preparation of financial budgets & periodic review statements of retail finance vertical. Major learning was complete understanding of retail finance business – across profit and cost centers.

Summer Trainee @ Global Market Operation - DB, Mumbai

Responsible for designing, coding and testing of software in the Embedded department. Software Quality Analyst to take company to CMMi Level 3 compatibility.